July 2016 - BMW Group U.S.

[William Maley]

BMW Group U.S. Reports July 2016 Sales

• BMW brand sales decrease 4.4 percent
• MINI brand sales decrease 8.0 percent

WOODCLIFF LAKE, N.J., Aug. 2, 2016 /PRNewswire/ -- Sales of BMW brand vehicles decreased 4.4 percent in July for a total of 25,777 compared to 26,970 vehicles sold in July, 2015.  Year-to-date, the BMW brand is down 8.4 percent in the U.S. on sales of 179,213 compared to 195,593 sold in the first seven months of 2015.

 

Notable vehicle sales include the BMW 7 Series which increased 31.3 percent, the BMW 2 Series which increased 66.1 percent, and the BMW X1 which increased 79.1 percent.

 

"The volatility that has characterized the 2016 sales year was clearly evident in the beginning of the third quarter," said Ludwig Willisch, President and CEO, BMW of North America. "As we have seen through the early months of the year, the 2 Series and X1 have acquired a strong following and the 7 Series continues gaining ground.  At the same time, the global popularity of our X models continues to constrain our sales here in the U.S."   

 

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported July sales of 30,551 vehicles, a decrease of 5.0 percent from the 32,161 vehicles sold in the same month a year ago.  Year-to-date, BMW Group sales are down 9.5 percent on sales of 209,131 in the first seven months of 2016 compared to 231,044 in the same period in 2015. 

 

MINI Brand Sales

For July, MINI USA reported 4,774 automobiles sold, a decrease of 8.0 percent from the 5,191 sold in the same month a year ago.  Year-to-date, MINI USA reported a total of 29,918 automobiles sold, a decrease of 15.6 percent from 35,451 automobiles sold in the first seven months of 2015.

 

BMW Group
Vehicle Sales BMW of North America, LLC, July 2016
	July 2016	July 2015	%	YTD July 2016	YTD July 2015	%
i3	1,479	935	58.1%	4,359	5,391	-19.1%
i8	166	217	-23.5%	786	950	-17.3%
2 Series	1,708	1,028	66.1%	10,765	6,370	68.9%
3 Series	6,799	7,729	-12.0%	39,775	50,525	-21.3%
4 Series	2,186	3,190	-31.5%	21,462	28,083	-23.6%
5 Series	3,303	2,186	51.1%	23,578	25,767	-8.5%
6 Series	523	311	68.2%	2,398	5,395	-55.6%
7 Series	1,203	916	31.3%	6,808	6,139	10.9%
Z4	124	118	5.1%	675	1,190	-43.3%
X1	2,130	1,189	79.1%	14,269	7,094	101.1%
BMW passenger cars	19,621	17,819	10.1%	124,875	136,904	-8.8%
X3	2,678	2,340	14.4%	22,506	15,623	44.1%
X4	329	407	-19.2%	2,944	3,553	-17.1%
X5	2,744	6,011	-54.4%	24,948	35,162	-29.0%
X6	405	393	3.1%	3,940	4,351	-9.4%
BMW light trucks	6,156	9,151	-32.7%	54,338	58,689	-7.4%
BMW brand	25,777	26,970	-4.4%	179,213	195,593	-8.4%
Cooper /S Hardtop 2 Door	813	2,482	-67.2%	7,053	12,727	-44.6%
Cooper /S Hardtop 4 Door	924	1,036	-10.8%	7,243	9,297	-22.1%
Cooper /S Convertible	536	272	97.1%	2,366	1,979	19.6%
Cooper /S Clubman	1,076	0	0.0%	5,487	0	0.0%
Coupe	0	25	-100.0%	6	283	-97.9%
Roadster	1	78	-98.7%	4	751	-99.5%
Countryman	1,422	1,203	18.2%	7,702	9,481	-18.8%
Paceman	2	95	-97.9%	57	933	-93.9%
MINI brand	4,774	5,191	-8.0%	29,918	35,451	-15.6%
TOTAL BMW of North America, LLC	30,551	32,161	-5.0%	209,131	231,044	-9.5%