July 2016: Audi of America

[William Maley]

Audi sets 67th straight monthly U.S. sales record in July

 

August 02, 2016 | HERNDON, Virginia

• Q3 sets sales record with 56 percent increase
• Q7 SUV sales rose 20 percent for the month, 63 percent year-to-date
• A4 Sedan sales increased 18 percent for the month

Audi reported that its July sales increased 4 percent to 18,364 vehicles, as the Q3, Q7 and A4 led the volume gains.

 

Audi achieved its best July in the brand’s U.S. history. The previous July record was set in 2015 with sales of 17,654 vehicles. Year-to-date sales have risen 3.6 percent to 115,298 vehicles sold.

 

Sales of Audi SUV models remained strong in July, with a 15 percent increase over last July and a 22 percent increase year-to-date. The Q3 posted a sales record of 1,819 vehicles for the month, a 56 percent increase over July 2015. Sales of the Q5 rose 2.8 percent to 4,833 vehicles for the month. Q7 sales rose 20 percent from last July to 2,322 vehicles, with an increase of 63 percent year-to-date.

 

July results were also bolstered by solid demand for the A3 and A4 models. The A3 model line posted 3,038 sales for July, including 349 deliveries of the A3 Sportback e-tron. The e-tron has recorded sales of 2,291 vehicles year-to-date. The A4 posted sales of 2,612 vehicles, an 18 percent increase for the month and an 11 percent increase year-to-date.

 

“A robust dealer network has helped us successfully launch and promote several of our most important models this year and that’s strengthened our sales amid the tightening premium market,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “Consumers and the marketplace have rewarded the brand with continued growth, which we do not take for granted.”

 

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	Jul '16 Actual	Jul '15 Actual	Yr/Yr % change	Jul '16 YTD  Actual	Jul '15 YTD Actual	Yr/Yr % change
A3	3,038	3,167	-4.1%	19,622	21,072	-6.9%
A4	2,612	2,218	17.8%	17,531	15,765	11.2%
A5	744	1,105	-32.7%	5,078	7,824	-35.1%
A6	1,822	1,928	-5.5%	10,150	13,337	-23.9%
A7	417	749	-44.3%	3,473	4,125	-15.8%
A8	327	418	-21.8%	2,268	2,935	-22.7%
allroad	131	215	-39.1%	968	1,540	-37.1%
Q5	4,833	4,700	2.8%	26,819	26,366	1.7%
Q7	2,322	1,939	19.8%	17,063	10,464	63.1%
Q3	1,819	1,166	56.0%	10,287	7,413	38.8%
R8	88	41	114.6%	350	404	-13.4%
TT	211	8	2537.5%	1,689	24	6937.5%
Total Audi Sales	18,364	17,654	4.0%	115,298	111,269	3.6%
Total CPO Sales	4,066	4,542	-10.5%	27,130	28,403	-4.5%