May 2016: Mazda North American Operations

[William Maley]

Mazda Reports May Sales

 

IRVINE, Calif. (June 01, 2016) – Mazda North American Operations (MNAO) today reported May U.S. sales of 28,328 vehicles, representing a decrease of 4.3 percent versus last year. Given that there were 24 selling days this May, versus 26 last year, sales were up 3.7 percent on a daily selling-rate (DSR) basis. Year-to-date sales through May are 119,166 vehicles.

 

Key May sales notes:

• The all-new 2016 CX-9 arrived in dealerships late in May. In just one week of sales, the all-new CX-9 accounted for nearly 600 vehicle sales. Mazda expects a strong performance from its all-new three-row crossover SUV as inventory continues to arrive.
• Mazda MX-5 had an outstanding month of May with 1,000 vehicles sold. This number represents an increase of 122.7 percent YOY and its best May since 2008.
• Mazda CX-5 had its second-best May ever, and its best month of sales in 2016, with 9,951 vehicles sold.
• Mazda6 had its best month of sales in 2016 with 5,027 vehicles sold in the month of May.
• Mazda’s i-ACTIV All-Wheel Drive continues to be the drivetrain of choice for consumers when buying a Mazda SUV, with 56 percent of buyers choosing the innovative and unique system.

 

	Month-To-Date					Year-To-Date
	May	May	%	% MTD		May	May	%	% YTD
	2016	2015	Change	DSR		2016	2015	Change	DSR
Mazda2	-	10	(100.0)%	(100.0)%		3	259	(98.%	(98.%
Mazda3	10,127	10,316	(1.%	6.3%		42,982	45,626	(5.%	(5.0)%
Mazda5	37	609	(93.9)%	(93.4)%		296	5,048	(94.1)%	(94.1)%
Mazda6	5,027	5,578	(9.9)%	(2.4)%		19,239	26,973	(28.7)%	(28.1)%
MX-5 Miata	1,000	449	122.7%	141.3%		4,495	2,214	103.0%	104.6%
CX-3	1,570	-	N/A	N/A		7,990	-	N/A	N/A
CX-5	9,951	10,717	(7.1)%	0.6%		42,384	43,970	(3.6)%	(2.%
CX-9	616	1,924	(68.0)%	(65.3)%		1,777	7,680	(76.9)%	(76.7)%
Total Vehicles
CARS	16,191	16,962	(4.5)%	3.4%		67,015	80,120	(16.4)%	(15.7)%
TRUCKS	12,137	12,641	(4.0)%	4.0%		52,151	51,650	1.0%	1.8%
TOTAL	28,328	29,603	(4.3)%	3.7%		119,166	131,770	(9.6)%	(8.%
Selling Days	24	26				126	127

 

[G. David Felt]

WHOW, what is up with all the Smiley faces?

 

Truck sales? So they count the CUVs as trucks. Interesting. Like all others, seems sales are cooling. Surprised Apple has not sued Mazda over using the i-Activ since they seem to tie everything else up as i-xxxxx for the apple coffin.