April 2016: Audi of America

[William Maley]

Audi sets 64th straight monthly record in April on new model strength

May 03, 2016 | HERNDON, Virginia

• Demand for new A4 Sedan increased 28 percent for the month
• Sales of Audi SUV models up 26 percent
• All-time best U.S. sales month for Audi Q3

Audi set its 64th consecutive U.S. sales record for April with 17,801 vehicles sold, an increase of 5.8 percent over last year, as the new A4 and Q7 led the volume gains. Year-to-date sales increased 5 percent to 59,761 vehicles sold.

 

April sales were bolstered by continued demand for the all-new 2017 Audi A4 Sedan. The A4 posted an increase of 28 percent from last April. Year-to-date sales have risen 19 percent over the same time period in 2015.

 

Audi SUV models posted a combined increase of 26 percent across all three model lines. Sales of the Audi Q3 climbed to an all-time record high of 1,635 vehicles sold for the month, a 54 percent increase over last April. Sales of the all-new Audi Q7 increased 53 percent over last April and 87 percent year-to-date over the same time period last year.

 

The all-new 2017 Audi R8 Coupe, which arrived at U.S. dealerships in April, more than doubled sales over last year. The R8 is the most powerful Audi production model ever with the same naturally-aspirated V10 engine found in the R8 LMS racecar, a new application of quattro all-wheel drive and a more functional, yet technologically advanced cabin.

 

The new A3 Sportback e-tron posted sales of 321 vehicles in April and 1,228 vehicles year-to-date.

 

“In the first four months of this year, we have launched three key models,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “The strength of our product portfolio, combined with consumer demand and a top-rated dealer experience, gives us confidence that we will continue our sales momentum into the summer.”

 

AUDI US SNAPSHOT	--MTD--			--YTD--
Model Line	Apr '16 Actual	Apr '15 Actual	Yr/Yr % change	Apr '16 YTD  Actual	Apr '15 YTD Actual	Yr/Yr % change
A3	2,869	3,187	-10.0%	10,373	10,930	-5.1%
A4	2,983	2,327	28.2%	9,361	7,899	18.5%
A5	813	1,300	-37.5%	2,714	4,277	-36.5%
A6	1,619	2,139	-24.3%	4,977	6,951	-28.4%
A7	543	754	-28.0%	2,009	1,869	7.5%
A8	330	387	-14.7%	1,315	1,454	-9.6%
allroad	147	215	-31.6%	597	853	-30.0%
Q5	3,991	3,762	6.1%	12,831	13,116	-2.2%
Q7	2,472	1,620	52.6%	9,465	5,072	86.6%
Q3	1,635	1,065	53.5%	5,030	4,252	18.3%
R8	96	69	39.1%	123	239	-48.5%
TT	303	2	15050.0%	966	13	7330.8%
Total Audi Sales	17,801	16,827	5.8%	59,761	56,925	5.0%
Total CPO Sales	4,055	3,971	2.1%	15,386	15,280	0.7%

 

NOTES:
- A3 includes A3 Sedan, S3 Sedan, A3 Cabriolet and A3 Sportback.
- A4 includes A4 Sedan and S4 Sedan, but does not include Audi allroad.
- A5 includes A5 Coupe, S5 Coupe, RS 5 Coupe, A5 Cabriolet, S5 Cabriolet and RS 5 Cabriolet.
- A6 includes A6 Sedan and S6 Sedan.
- A7 includes A7 Sedan, S7 Sedan and RS 7 Sedan.
- A8 includes A8 Sedan, A8 L Sedan and S8 Sedan.
- Q5 includes Q5 and SQ5.
- R8 includes R8 Coupe and R8 Spyder.
- TT includes TT Coupe, TTS Coupe and TT Roadster.

 

[balthazar]

Car sales down 6%, not as bad as the free fall over at BMW...

[Suaviloquent]

Yeah, but you look at the cars taking hits - they're all A5 and above, so basically the premium sedans.

 

Also, the TT. From 2 sold this time last year to a whopping 303. That's like the number of Fiat 500s sold each month.