February 2016: Mitsubishi Motors North America, Inc.

[William Maley]

• Mitsubishi's strong CUV lineup lead the way in February
• Outlander Sport posts its best February sales ever
• Outlander sales up a strong 81 percent

Mitsubishi Motors North America, Inc. (MMNA) today reported February 2016 sales of 7,870, an increase of 4.5 percent over February of 2015. Leading the way for the month was Mitsubishi's duo of CUVs, the Outlander Sport and Outlander, with combined sales of 4,712, up 32 percent. For the calendar year, Mitsubishi sales are 14,134.

 

In a crowded field of competitors in the compact CUV segment, Outlander sales continue to impress with strong double-digit increases. Sales for the popular CUV were 2,121, which accounted for an impressive 81 percent increase over the same period in 2015. Outlander had its best February since 2007.

 

Not to be outdone, Outlander Sport had its best February ever with sales of 2,591, an increase of eight percent over February 2015.

 

"We've said it before and we are proving it to be true, the future of the Mitsubishi Motors brand lies in its CUVs," said Don Swearingen, executive vice president, MMNA. "Outlander Sport continues to be our sales leader and the new Outlander is proving to be quite popular with customers seeking high value and reliability in a very competitive segment."

 

	February		YTD
	2016	2015	2016	2015
i‐MiEV	5	2	7	5
Mirage	1156	1863	2119	3568
Lancer	1997	2099	3520	3614
Outlander Sport	2591	2394	4824	4661
Outlander	2121	1175	3664	2178
Total	7870	7533	14134	14026

 

[Drew Dowdell]

They are less than 100 units up YTD.