February 2016: Kia Motors America

[Drew Dowdell]

KIA MOTORS AMERICA POSTS TENTH CONSECUTIVE MONTHLY SALES RECORD

Double Digit Gains for Five Models Push Year-To-Date Sales up 6.9 Percent

IRVINE, Calif., March 1, 2016 – Kia Motors America (KMA) today announced best-ever February sales of 49,737 vehicles, a 13 percent increase over the same period last year. The brand’s tenth consecutive monthly sales record was led by the Soul and Optima, with 11,842 and 9,630 units sold, respectively.

“With our Super Bowl ad, Presidents’ Day Sales Event and prominent role in the NBA All-Star Game, February was a huge month for Kia as we extended our monthly record streak to double digits,” said Michael Sprague, chief operating officer and EVP, KMA. “Positive economic indicators, low gas prices and mild weather nationwide also drove consumers into Kia showrooms at a record pace, where they discovered the ‘New Kia’s’ line-up of world-class products.”

 

 

	MONTH OF FEBRUARY		YEAR-TO-DATE
Model	2016	2015	2016	2015
Rio	1,461	1,943	2,891	3,515
Forte	8,187	5,549	13,516	11,971
Optima	9,630	11,584	18,043	20,978
Cadenza	585	640	959	1,023
K900	83	62	151	181
Sportage	5,860	3,407	10,663	6,461
Sorento	8,101	8,518	14,796	16,061
Sedona	3,988	2,362	5,990	4,032
Soul	11,842	9,965	21,033	18,107
Total	49,737	44,030	88,042	82,329