February 2016: American Honda Motor Company

[Drew Dowdell]

American Honda Sets New February Record;

New Civic and Honda Division Lead with Second Consecutive Monthly Records

 

·         Honda Division sets new February benchmark on sales of 106,212 vehicles

·         All-new 2016 Honda Civic sets a new monthly record for the second month in a row with sales up 31.7 percent; with all-new Civic Coupe set to go on sale mid-March

·         Acura ILX, the brand’s entry point and most youthful model, was up 56.4 percent

 

TORRANCE, Calif., March 1, 2016 – American Honda Motor Co., Inc. today reported record February sales of 118,985 Honda and Acura vehicles, an increase of 12.8 percent. Honda Division set a new February record with 106,212 units sold, up 14.9 percent; Honda car sales reached 57,267 while record February truck sales totaled 48,945 for the month.  Acura sales totaled 12,773 with sedan sales of 4,683 and trucks reaching 8,090 units in February.

 

Honda

Fresh off of a record January and led by record sales of the all-new 2016 Civic Sedan and the CR-V along with a strong performance by the Accord, the Honda brand set a new February sales mark.

 

·         Civic, relying only on sales of the Sedan, was the brand’s best-selling model for the month, setting a new February record, with sales up 31.7 percent to 27,707 units; the All-new Civic Coupe will accelerate that momentum when it goes on sale in mid-March.

·         Also bucking the light truck trend, Accord was up 19.3 percent on sales of 25,785 units.

·         CR-V, America’s best-selling SUV, was up 13.2 percent on record February sales of 25,250 vehicles.

·         Odyssey had a double digit gain, up 11.4 percent with 8,994 units sold for the month.

·         In high demand but short supply, Pilot sold 9,572 units, a strong month, but a 24.2 percent decrease compared to February 2015, when high inventories and aggressive sell-down efforts of the prior generation model led to near-record sales.

 

"Led by the all-new Civic, Honda cars are defying industry trends, even as our light truck models are red hot this winter,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “With more versions of the Civic yet to go on sale and an all-new Ridgeline on the way, Honda is primed for an incredibly strong start to the year.” 

 

Acura

While overall sales were down slightly for February, strong sales of the ILX, the brand’s gateway model; the launch of the Acura NSX online vehicle configurator in late February and a refreshed MDX set to debut at the New York Auto Show this month portend a strong year as the Acura brand approaches its 30^th anniversary in late March.

 

·         ILX followed up on a strong January result, rising an impressive 56.4 percent on sales of 1,500 units in February.

·         MDX, challenged by low inventory levels, was the brand’s best-selling model for the month with sales of 4,292 units in February, down 5.7 percent.

“As we approach the 30^th anniversary of the Acura brand in March and the launch of the NSX this spring, it’s encouraging to see the same kind of excitement associated with the early days of the brand,” said Jon Ikeda, vice president and general manager of the Acura division. “With a strong gateway model attracting new customers to the brand in the ILX, and an updated MDX about to debut at the New York auto show, it’s not simply cliché to say that the best is yet to come.”

 

	American Honda Vehicle Sales for February 2016
								Month-to-Date						Year-to-Date
								February 2016		February 2015	DSR** % Change		MoM % Change	February 2016		February 2015	DSR** % Change	YoY % Change
	American Honda Total							118,985		105,466	12.8%		12.8%	219,482		207,650	10.1%	5.7%
	Total Car Sales							61,950		53,269	16.3%		16.3%	116,332		103,284	17.3%	12.6%
	Total Truck Sales							57,035		52,197	9.3%		9.3%	103,150		104,366	3.0%	-1.2%
	Honda						Total Car Sales	57,267		48,692	17.6%		17.6%	108,079		94,623	19.0%	14.2%
	Honda						Total Truck Sales	48,945		43,782	11.8%		11.8%	88,380		88,053	4.6%	0.4%
	Acura						Total Car Sales	4,683		4,577	2.3%		2.3%	8,253		8,661	-0.7%	-4.7%
	Acura						Total Truck Sales	8,090		8,415	-3.9%		-3.9%	14,770		16,313	-5.7%	-9.5%
	Total Domestic Car Sales							58,489		52,687	11.0%		11.0%	109,939		102,064	12.2%	7.7%
	Domestic	Car			Honda Division			53,909		48,287	11.6%		11.6%	101,887		93,762	13.2%	8.7%
					Acura Division			4,580		4,400	4.1%		4.1%	8,052		8,302	1.0%	-3.0%
	Total Domestic Truck Sales							57,035		52,197	9.3%		9.3%	103,150		104,366	3.0%	-1.2%
	Domestic	Truck			Honda Division			48,945		43,782	11.8%		11.8%	88,380		88,053	4.6%	0.4%
					Acura Division			8,090		8,415	-3.9%		-3.9%	14,770		16,313	-5.7%	-9.5%
	Total Import Car Sales							3,461		582	494.7%		494.7%	6,393		1,220	445.9%	424.0%
	Import	Car			Honda Division			3,358		405	729.1%		729.1%	6,192		861	649.1%	619.2%
					Acura Division			103		177	-41.8%		-41.8%	201		359	-41.7%	-44.0%
	Total Import Truck Sales							0		0	0.0%		0.0%	0		0	0.0%	0.0%
	Import	Truck			Honda Division			0		0	0.0%		0.0%	0		0	0.0%	0.0%
					Acura Division			0		0	0.0%		0.0%	0		0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total							106,212		92,474	14.9%		14.9%	196,459		182,676	12.0%	7.5%
	Honda	Car	* ACCORD					25,785		21,616	19.3%		19.3%	46,550		42,627	13.8%	9.2%
			* CIVIC					27,707		21,038	31.7%		31.7%	54,448		39,737	42.7%	37.0%
			CR-Z					128		175	-26.9%		-26.9%	320		371	-10.2%	-13.7%
			* FIT					3,647		5,652	-35.5%		-35.5%	6,742		11,454	-38.7%	-41.1%
			INSIGHT					0		211	-100.0%		-100.0%	19		434	-95.4%	-95.6%
		Car
		Truck	CROSSTOUR					190		643	-70.5%		-70.5%	456		1,304	-63.6%	-65.0%
			* CR-V					25,250		22,298	13.2%		13.2%	44,458		45,509	1.8%	-2.3%
			HR-V					4,940		0	0.0%		0.0%	9,117		0	0.0%	0.0%
			ODYSSEY					8,994		8,076	11.4%		11.4%	16,215		15,946	5.9%	1.7%
			PILOT					9,572		12,629	-24.2%		-24.2%	18,133		24,944	-24.3%	-27.3%
			RIDGELINE					-1		136	-100.7%		-100.7%	1		350	-99.7%	-99.7%
		Truck
	Honda	Car		***		Memo: Accord FHEV		68		832	-91.8%		-91.8%	139		1,637	-91.2%	-91.5%
						Memo: Accord PHEV		0		12	-100.0%		-100.0%		0	40	-100.0%	-100.0%
						Memo: Civic Hybrid		143		358	-60.1%		-60.1%	304		678	-53.3%	-55.2%
	Acura Division Total							12,773		12,992	-1.7%		-1.7%	23,023		24,974	-4.0%	-7.8%
	Acura	Car	ILX					1,500		959	56.4%		56.4%	2,733		1,951	45.9%	40.1%
			RLX / RL					103		173	-40.5%		-40.5%	201		349	-40.0%	-42.4%
			TL					0		22	-100.0%		-100.0%	0		40	-100.0%	-100.0%
			TLX					3,080		3,419	-9.9%		-9.9%	5,319		6,311	-12.2%	-15.7%
			TSX					0		4	-100.0%		-100.0%	0		10	-100.0%	-100.0%
		Car
		Truck	MDX					4,292		4,553	-5.7%		-5.7%	7,868		8,934	-8.3%	-11.9%
			RDX					3,798		3,862	-1.7%		-1.7%	6,902		7,379	-2.6%	-6.5%
		Truck
	Acura	Car		***		Memo: ILX Hybrid		0		5	-100.0%		-100.0%	0		8	-100.0%	-100.0%
						Memo: RLX Hybrid		12		21	-42.9%		-42.9%	30		35	-10.7%	-14.3%
						Memo: TSX Wagon		0		1	-100.0%		-100.0%	0		1	-100.0%	-100.0%
	Selling Days							24		24				48		50
	**** Hybrid							351		1,614	-78.3%		-78.3%	812		3,203	-73.6%	-74.6%
	*    Honda and Acura vehicles are made of domestic & global sourced parts
	**   Daily Selling Rate
	***  Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid

 

[Cory Wolfe]

Civic sales are up 30%... Impressive.