September 2015: American Honda Motor Co.

[William Maley]

Trucks Drive Numerous American Honda September Sales Records

 

Oct 1, 2015 - TORRANCE, Calif.

• Total American Honda sales rise 13.1 percent on sales of 133,750 for a new September record
• Overall American Honda truck sales also set a new September mark, increasing 26.9 percent on sales of 63,635
• Honda brand sets new September record, rising 14 percent on sales of 119,046
• Honda trucks also have best September, up 31.9 percent with 55,474 units sold
• Acura trucks have best-ever September, gaining 0.8 percent on sales of 8,161 vehicles
• Acura RDX records best September sales, rising 19.1 percent on sales of 3,848 units

American Honda Motor Co., Inc. today reported a robust 13.1 percent September 2015 sales increase on total sales of 133,750 Honda and Acura vehicles for a new September benchmark. Honda Division sales totaled 119,046, up 14 percent for a new September record, with car sales reaching 63,572 for a 2 percent gain and truck sales rising 31.9 percent on sales of 55,474 for another September record. Acura reported 14,704 vehicle sales for a solid 6.3 percent gain, with cars capturing 6,543 sales (up 14.1 percent) and trucks setting a new September record, reaching 8,161 sales (up 0.8 percent).

 

Honda

Honda cars and trucks made solid sales gains in September, with double digit increases from Civic, CR-V, Pilot and Odyssey, while Accord also gained in a market that continues to lean heavily to light trucks. With Pilot leading monthly gains, total Honda truck sales were up across the entire lineup, gaining 31.9 percent on sales of 55,474 for a new September record.

• Civic had a strong September with sales topping 28,000 for a 27 percent increase.
• The all-new Pilot jumped out to a great start with September sales of 10,238, up 30.9 percent for the month.  Pilot was joined by Odyssey, with sales of 9,924 units to bump it 13.2 percent in September.
• CR-V set yet another monthly sales record, rising 26.1 percent on sales of 29,925 units, continuing on pace to maintain its position as America's best-selling SUV.

"The success of our new truck introductions has given us great momentum heading into fall," said Jeff Conrad, Honda Division senior vice president and general manager. "Now we see the freshened Accord and all-new Civic sedan propelling us into 2016 as we continue to bolster our lineup with exciting new products throughout the year."

 

Acura

Acura cars continued strong momentum in a light truck-dominated market with TLX easily surpassing the 4,500-unit mark, while ILX enjoyed a double-digit increase for the month. RDX also gained sharply in a hotly competitive market segment, setting a new September record to boost total Acura truck sales into record territory. Overall, Acura sales were up 6.3 percent.

• RDX sales shot up 19.1 percent on sales of 3,848 in September to help Acura trucks to a 0.8 percent increase.
• MDX posted a strong month with sales of 4,313 for the month, despite supply constraints.
• Anchored by the TLX, Acura cars gained 14.1 percent on sales of 6,543 for the month:
  • TLX sales totaled 4,753 for an increase of 22.4 percent
  • ILX was up 10.2 percent on sales of 1,614 units

"In addition to strong demand for our lineup of luxury performance products what we are seeing is the growing stature of the Acura brand," said Jon Ikeda, vice president and general manager of the Acura division. "With the reborn NSX on the horizon, Acura is poised for great things in the luxury automotive marketplace."