July 2015: Audi of America

[William Maley]

Audi sets 55th straight monthly U.S. record with 20.8% gain in July 2015

 

August 03, 2015 | HERNDON, Virginia

• Fourth-best sales month in Audi of America history
• Demand for Audi SUV models increased 68.4% for the month
• All-time best July sales of Audi Certified pre-owned vehicles

Audi reported that its July 2015 sales increased 20.8% to 17,654 vehicles, a total that stands as the fourth-best monthly result ever in the U.S. market.

 

Audi achieved its best-ever July sales in the U.S., marking the 55th consecutive monthly sales record. The previous July record was set in 2014 with 14,616 Audi vehicles sold. Through the first seven months of 2015, Audi U.S. sales rose 12.4% from last year to 111,269 vehicles.

 

July results were bolstered by sales of Audi luxury SUVs, with a 68.4% increase in sales encompassing the Audi Q3, Q5 and Q7 models. The Q5 posted a 47.4% increase from last year, while the Q7 posted a 34.1% increase from last July.

 

“The showroom traffic that our dealers saw in July indicates that demand across the Audi product lineup is hotter than ever,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “We are confident that the Audi momentum will continue into the autumn selling season with the release of the entire model-year 2016 portfolio and the upcoming launches of the all-new TT and the first plug-in Audi, the A3 Sportback e-tron.”

 

The A3 model line achieved robust sales in July with a 46.3% increase over July 2014 sales. The A6 and A7 models also performed well, with year-over-year increases of 5.9% and 15.8%, respectively.

 

Audi Certified pre-owned vehicle sales also set a new July record, with a 10.3% gain on 4,542 CPO vehicles sold. CPO sales year-to-date have increased 9.5%.

 

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.