May 2015: Audi of America

[William Maley]

Audi achieves second best month for U.S. sales with 11% gain in May 2015

 

June 02, 2015 | HERNDON, Virginia

• Audi sales YTD through May up 11.7% to 75,353 vehicles
• Best month ever for Audi A3 sedan, A3 Cabriolet
• Demand for Audi SUV models increased 36.7% for the month

Audi reported that its May 2015 sales increased 11.0% to 18,428 vehicles, a total that stands as the second-best month since the brand entered the U.S. market in 1970. May was also the 53rd consecutive month of record U.S. Audi sales.

 

The previous May record was set in 2014 with sales of 16,601 vehicles. The best month Audi has seen in the U.S. market came in December 2014 with sales of 19,238 cars and SUVs. Through the first five months of 2015, Audi U.S. sales rose 11.7% from last year to 75,353 vehicles.

 

A key driver of Audi sales gains for the month was the significant increase in demand for the A3 and S3 models that form the base of the Audi product lineup. May 2015 was best month on record for the A3 and S3 sedan models with 3,035 cars sold, as well as for the A3 Cabriolet with 458 cars sold. Combined, the 3,493 A3 and S3 sales trailed only the 4,280 sales of the popular Audi Q5 and SQ5 crossovers in the Audi results.

 

“A year after launching the new A3 models, we are seeing payoff from our bold decision to reimagine a key component of the Audi lineup and take advantage of a luxury car segment poised to take off,” said Scott Keogh, President, Audi of America. “The record sales for the A3 and S3 sedans, along with the A3 Cabriolet, show this was a risk well worth taking. And we aren’t done yet with the all-new A3 Sportback e-tron coming this fall as the first plug-in Audi.”

 

May represented strong demand for Audi luxury SUVs with a 36.7% increase in May sales encompassing the Audi Q3, Q5 and Q7 models. The Q5 posted an 11.6% increase from a year earlier, and the Q7 posted a 25.3% increase from last May. The Audi Q3 wasn’t available in May 2014.

 

Audi Certified pre-owned vehicle sales also achieved their second-highest total for any month and the best May ever with a 5.8% gain on 4,405 CPO vehicles sold. Audi CPO sales year-to-date increased 8.3%

 

Audi holds the longest running monthly record sales streak in the premium car market according to a competitive sales report from MotorIntelligence.com.

 

[balthazar]

Wow : A4, A5, A6, A7 and A8 all down big Y-t-Y.

 

The big increases were the bottom line A3 & Q3. That's a downmarket push right there… not good for image.

[Stew]

The others are getting long in tooth.  The A4 and A5 have a redesign right around the corner along with other's I believe

[smk4565]

Agreed, the A4/A5 have a new model coming soon, together they sold 4,000, that is about what Lexus IS sales are.  But Audi does rely a lot on the A3 and Q3.  I am sort of surprised they sell as many A7s as they do, it is just a more expensive A6 with an ugly back end.  A8 will never sell, it is always going to be the 3rd option from Germany in that segment.  Actually, the A4 and A6 are the 3rd options from Germany too.