April 2015: Mercedes-Benz USA

[William Maley]

Mercedes-Benz Posts Highest April on Record with 12.8% Monthly Sales Gain

• MBUSA launches second quarter with 8.2% increase YTD

May 01, 2015 - MONTVALE, N.J. - Mercedes-Benz USA (MBUSA) today reported record April sales for the Mercedes-Benz brand with 29,188 units, up 12.8% from 25,887 sold in the same month last year. Sprinter posted a gain of 15.5% to 2,764 vehicles in April, combining with 480 units at smart for a monthly total of 32,432 for MBUSA. On a year-to-date basis, Mercedes-Benz sold 107,344 vehicles, increasing 9%. Adding 8,323 units at Sprinter (up 18.6%) and 2,013 units at smart, the company's year-to-date grand total hit 117,680.

 

"The momentum of a record first quarter propelled us to the best April sales in our history," said Stephen Cannon, president and CEO of MBUSA. "With the Mercedes-Maybach S600 and Mercedes-AMG GT S now arriving in showrooms, we're fueling our growth at the upper reaches of the luxury and high-performance markets."

 

The C-, E- and M-Class model lines led Mercedes-Benz April sales. The C-Class took the top spot at 6,665, up 30.3% from 5,114 in April 2014. The M-Class, best-seller on the light truck side, followed with a 29.1% gain to 4,945 units, while the E-Class rounded out the top three with sales of 3,466. At the high end, sales for the legendary G-Class sport-utility increased 9.5%.

 

Sales of Mercedes-AMG high-performance models totaled 1,119 in April, up 11.2% from the 1,006 units sold last year, and 3,826 year-to-date. Mercedes-Benz BlueTEC diesel models delivered 2,970 units for the month – a 93.7% gain from April 2014 – with year-to-date volumes climbing 13.8% to 6,210.

 

Separately, Mercedes-Benz Certified Pre-Owned (MBCPO) models delivered April sales of 9,367, while year-to-date sales hit 37,806.