April 2015: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports April 2015 Sales

• BMW brand up 6.9 percent, sets April record
• MINI brand sales up 24.7 percent

Woodcliff Lake, NJ – May 1, 2015… Sales of BMW brand vehicles increased 6.9 percent in April for a total of 26,952 compared to 25,202 vehicles sold in April, 2014.

 

“A good April result with a BMW sales record is the perfect set-up going into what are typically the even stronger sales months of May and June,” said Ludwig Willisch, President and CEO, BMW of North America. “All of us at BMW are excited about this season because starting right now, in May, we are celebrating 40 years of an icon, the BMW 3 Series, the most successful BMW of all-time and the world standard in its segment.”

 

In April, notable vehicle sales included the BMW 3 / 4 Series which increased 5.9 percent to 10,374 vehicles and the BMW 2 Series which increased 38.8 percent to 1,009 vehicles. The BMW X5 has increased 12.0 percent year-to-date with 15,846 sold compared to the first four months of 2014.

 

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported April sales of 32,428 vehicles, an increase of 9.6 percent from the 29,592 vehicles sold in the same month a year ago.

 

MINI Brand Sales

For April, MINI USA reports 5,476 automobiles sold, an increase of 24.7 percent from the 4,390 sold in the same month a year ago.