April 2015: Jaguar Land Rover North America

[William Maley]

Jaguar Land Rover Reports U.S. Sales for April 2015

• Jaguar Land Rover U.S. April sales increase 15 percent with 6,390 units sold; making this the company's best April retail month since 2005
• Land Rover up 17 percent for the best Land Rover April sales month ever driven by Range Rover and Range Rover Evoque
• Jaguar brand up 4 percent driven by sales of F-TYPE and XF

(MAHWAH, NJ) - May 1, 2015 - Jaguar Land Rover North America today reported April 2015 U.S. sales. Sales for both brands hit 6,390 units, a 15 percent increase from 5,568 units in April 2014.  Land Rover sales reached 5,311 units up 17 percent from 4,533 units in April 2014; Jaguar sales were 1,079 units, up 4 percent from 1,035 units in April 2014.

 

Year-to-date in 2015, Jaguar Land Rover U.S. sales are up 19 percent from 2014. For the full year 2014, Jaguar Land Rover U.S. sales were up with 67,238 units sold in 2014 compared to 66,962 in 2013. For the full year 2014 the Land Rover brand established an all-time annual high for U.S. sales of 51,465.

 

"Jaguar Land Rover's world class products including Range Rover and F-TYPE continue to resonate in the marketplace helping us achieve our best April since 2005," said Joe Eberhardt, President and CEO of Jaguar Land Rover North America. "We are particularly pleased that Land Rover was able to achieve its highest April sales level in U.S. history and that on the Jaguar side, the 16MY F-TYPE contributed to a great sales month."

 

U.S. BRAND HIGHLIGHTS

 

Land Rover

Land Rover hit a new April high with 5,311 total units sold this month as both the Range Rover and Range Rover Evoque each had their best ever U.S. April sales. April was the fourth consecutive month in which Land Rover set a new monthly U.S. sales record.

 

Range Rover hit 1,542 units in April, increasing 18 percent from 1,306 units in April, 2014. The Range Rover Evoque hit 1,081 units in April, up 25 percent from 867 units in April, 2014.

 

April was the first partial month of retail sales for the new Discovery Sport as the LR model is phased out.

 

For the full year 2014, Land Rover brand U.S. sales reached a new all-time high of 51,465 units. Full year sales were led by the brand volume leader Range Rover Sport with 17,897 sales up 12 percent; Range Rover with 12,830 sales up 5 percent and Range Rover Evoque with 12,440 sales up 9 percent.

 

 

Jaguar

For the month of April, Jaguar increased 4 percent to 1,079 from 1,035 units in April 2014. The brand volume leader, Jaguar XF was up 16 percent with 484 units sold vs. 418 in April 2014. The Jaguar F-TYPE continues to grow with an increase of 198 percent to 274 units from 92 in April 2014. In 2015, the 16 MY Jaguar F-TYPE is newly available with options of all-wheel drive and a manual transmission and now comes standard with the best warranty and longest scheduled maintenance package of any luxury sports car in the market with five-years or 60,000 miles coverage.