April 2015: American Honda Motor Co.

[William Maley]

Cars and Light Trucks Share the Spotlight as American Honda Reports April 2015 Sales

 

May 1, 2015

• Honda light trucks set a new April record of 52,635 vehicles sold, gaining 2.0 percent year-over-year; Honda CR-V also has best-ever April, rising 3.4 percent on sales of 29,452 vehicles
• Honda Fit sales jumped 55.6 percent to lead American Honda April performers 
• Acura division sales leapt 5.3 percent in April, fueled by a steep 29.4 percent rise in sedan sales led by TLX with sales of 4,093 vehicles
• Honda Pilot posts a substantial 28 percent gain even as an all-new Pilot and HR-V prepare to do battle in a hot truck market

American Honda Motor Co., Inc. today reported April 2015 Honda and Acura vehicle sales of 130,068 units, with Acura cars rising 29.4 percent on sales of 5,932 vehicles and Honda trucks gaining 2.0 percent on sales of 52,635 units for a new April record. Overall American Honda sales decreased 1.8 percent versus a strong April 2014 sales total, with the Honda Division posting sales of 115,194 vehicles in April, a decrease of 2.7 percent for the month, and the Acura Division gaining 5.3 percent on sales of 14,874 vehicles in the same period.

 

Honda

Honda light trucks continue to resonate with consumers shopping in mainstream market segments, witnessed by yet another robust month for the outgoing 2015 Pilot—even as it makes room for the 2016 model—plus another strong month for the best-selling CR-V as it set a new April record, nearly reaching 30,000 sales; both vehicles contributed to a new April Honda light truck sales record.  Bucking recent trends toward trucks, the Fit blazed another 55+ percent monthly increase while Civic also gained solid ground, up more than 2.8 percent over April 2014.

• Honda light trucks set a new April record, rising 2.0 percent on sales of 52,635 units.
• The best-selling CR-V also had record April sales, gaining 3.4 percent on sales of 29,452 vehicles.
• The outgoing 2015 Pilot posted sales of 11,222 vehicles—a stout increase of 28 percent in April.
• In the midst of a shrinking sedan market, Civic sales were up 2.8 percent for the month on sales of 28,380 and the amazing Fit posted sales of 6,529 units to leap 55.6 percent in April, while Accord posted strong sales of 27,251 units.

"With the CR-V and current Pilot selling so well, and the HR-V and all-new Pilot soon entering the market, our truck lineup is set to drive a very strong 2015 for the Honda brand," said Jeff Conrad, Honda Division senior vice president and general manager. "Though the scales are definitely tipped toward trucks at the moment, we're really pleased at how Fit, Civic and Accord continue to outperform their rivals in the retail marketplace."

 

Acura

Even as Acura SUVs continue to perform well, Acura sedans showed renewed strength as the superbly balanced TLX set the bar for the brand in April, with sales of 4,093 units putting the TLX firmly in the top sales tier of its segment and pushing total Acura sales up 5.3 percent for the month. Acura's pace-setting luxury SUVs—RDX and MDX—also continued with brisk sales in April.

• Total Acura brand sales gained 5.3 percent in April, with total sales reaching 14,874.
• TLX drove the April increase on sales of 4,093 units for the month; sedan sales are up 29.4 percent since the beginning of the year.
• Combined MDX and RDX sales continue to be a formidable force in the luxury SUV game—despite a changeover from 2015 to 2016 model production—with RDX sales reaching 3,972 and MDX finding 4,970 buyers in April for a total of almost 9,000 units for the month.

"The Acura TLX has renewed momentum that will continue to grow in the months ahead as it makes major inroads in the tough luxury sedan market," said Mike Accavitti, Acura Division senior vice president and general manager. "Despite tight supply during the transition from outgoing 2015 models to newly refreshed 2016 models, the RDX and MDX continued to perform exceptionally well in April."