January 2015: Mazda North American Operations

[William Maley]

Mazda Reports January Sales

• Mazda CX-5 Sets Record January Sales

IRVINE, Calif., Feb. 3, 2015 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported January U.S. sales of 20,271 vehicles, representing an increase of 7.7 percent versus last year.

 

"Coming off our best sales year in 20 years, Mazda vehicles sales have continued the positive momentum into 2015," said Ron Stettner, vice president of sales, MNAO. "Mazda3, Mazda6 and CX-5 all performed very well in January and our dealers' success is the product of focusing on fundamentals and building Mazda's brand value with our customers."

 

Key January sales notes:

• Mazda CX-5 saw its best January ever with 5,949 vehicles sold and an increase of 19.0 percent YOY. This is the twelfth consecutive month of YOY increases for CX-5 sales.
• Mazda6 recorded its best January since 2012 with 3,766 vehicles sold, an increase of 18.7 percent YOY.
• Mazda3 performed very well in January 2015 with 7,896 vehicles sold, an increase of 26.7 percent year-over-year (YOY).
• SKYACTIV® TECHNOLOGY proves to be the key between performance and fuel efficiency as customers demand a no-compromise solution. In January 2015, 86.8 percent of Mazdas sold were equipped with SKYACTIV TECHNOLOGY.
• Mazda reported Certified Pre-Owned (CPO) January sales of 3,437 vehicles, up 18.0 percent YOY.

[Cory Wolfe]

Mazda is slowly, but surely digging its way into a relevant position in the market. With the new CX-3, MX-5, and Mazda2 soon to bow, Mazda ought to be in a pretty good position for increased success. Still, at this point, it's sad to think the entire brand is being outsold by the likes of Camry, Accord, Altima, etc. 

[2QuickZ's]

Nice to see the Mazda6 is doing well but as I seemingly ask every month: When the hell is the diesel going to be here?  I wonder if they will even bring it now that gas prices are down so much.  Maybe the have re-evaluated and will take their time getting it right and try and time the introduction for when gas prices are back up?

[William Maley]

Nice to see the Mazda6 is doing well but as I seemingly ask every month: When the hell is the diesel going to be here?  I wonder if they will even bring it now that gas prices are down so much.  Maybe the have re-evaluated and will take their time getting it right and try and time the introduction for when gas prices are back up?

 

Mazda is still working on trying to achieve the performance they think will work for the U.S. marketplace and haven't given any indication of when they'll be releasing it. This was back in December.

[2QuickZ's]

 

Nice to see the Mazda6 is doing well but as I seemingly ask every month: When the hell is the diesel going to be here?  I wonder if they will even bring it now that gas prices are down so much.  Maybe the have re-evaluated and will take their time getting it right and try and time the introduction for when gas prices are back up?

 

Mazda is still working on trying to achieve the performance they think will work for the U.S. marketplace and haven't given any indication of when they'll be releasing it. This was back in December.

 

 

I do remember reading that and their excuses for why it is delayed.  I am wondering if they now have a new excuse not to hurry.