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October 2014: Mazda North American Operations


William Maley

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MAZDA REPORTS OCTOBER 2014 SALES

  • Mazda6 and CX-5 Set Monthly Sales Records

IRVINE, Calif., Nov. 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported October U.S. sales of 18,798 vehicles, representing a decrease of 4.8 percent versus last year. Year-to-date sales through October are up 8.1 percent versus last year, with 240,228 vehicles sold.

 

"We are encouraged by our year-to-date sales growth, and expect to see this trend continue through the end of the year," said Ron Stettner, vice president of sales, MNAO. "Mazda6 and CX-5 have both shown year-over-year gains in hotly competitive segments. Looking forward, we will be debuting the all-new CX-3 crossover compact SUV at the Los Angeles Auto Show, and we feel that will give us another solid foothold in an all-new segment for Mazda."

 

Key October sales notes:

  • Mazda CX-5 saw its best October ever with 5,991 vehicles sold and an increase of 2.7 percent year-over-year (YOY).
  • Mazda6 recorded its best October in three years (2011) with 3,149 vehicles sold, an increase of 1.6 percent YOY.
  • SKYACTIV® TECHNOLOGY proves to be the key between performance and fuel efficiency as customers demand a no compromise solution. More than 87.0 percent of Mazdas sold in October were equipped with SKYACTIV TECHNOLOGY.
  • Mazda reported Certified Pre-Owned (CPO) October sales of 3,497 vehicles, up 5.0 percent YOY. Year-to-date CPO sales are up 15 percent versus last year, with 35,768 vehicles sold.

Mazda Motor de Mexico (MMdM) reported its best October sales ever with 3,764 vehicles, up 45.0 percent versus October of last year and the 21st consecutive month of YOY growth.

 

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