August 2014: Volkswagen of America

[William Maley]

VOLKSWAGEN OF AMERICA REPORTS AUGUST 2014 SALES

• August sales total 35,181 units
• The all-new Golf delivered 1,773 units for the month, marking a 17.3 percent increase in sales for the model over the previous August
• The Golf GTI delivered 2,026 units, a 46.7 percent increase
• Passat delivered 9,190 units for the month
• Jetta sedan delivered 13,406 units for the month
• Tiguan delivered 2,151 units for the month
• High-mileage, TDI® Clean Diesel models accounted for 8,182 units, representing 23.3 percent of sales in August
• Year-to-date TDI sales were 57,384, representing 23.4 percent of sales
• Passat TDI sales were 2,767, representing 30.1 percent of sales of the vehicle

Herndon, VA (September 3, 2014) — Volkswagen of America, Inc. (VWoA) today reported 35,181 units delivered in August.

 

The 2015 Jetta sedan has been refined with updates that include some important updates including a crisp new look designed with aerodynamics in mind, a new interior, new diesel engine offering and a host of newly available driver assistance systems. The vehicle has already earned the top five-star overall safety rating from the National Highway Traffic Safety Administration. Standard safety equipment on the Jetta includes six airbags, antilock brakes and electronic stability control. New optional safety features include a blind-spot monitor, plus rear traffic alert and forward collision warning. The 2015 Jetta will go on sale this fall. Total Jetta deliveries for August, including SportWagen, accounted for 15,361 units.

 

The all-new, seventh generation Golf is off to a strong start with the Golf TSI and TDI Clean Diesel models are now more readily available in dealer showrooms. The all-new Golf and the all-new GTI are continuing to earn high praise in the industry including a Top Safety Pick + rating  from the Insurance Institute for Highway Safety and most recently an “A” rating in the Edmunds.com Top Rated Awards, the highest rating handed down by the editors and evaluators at Edmunds.com.

 

“This summer we made some significant product introductions with the rollout of the all-new Golf family featuring more fuel efficient engines, improved versatility and safety along with an array of new technologies," said Mark McNabb, chief operating officer, Volkswagen of America. “With the updated 2015 Jetta hitting dealer showrooms this month, offering more driver assistance features and a NHTSA five-star rating, we are confident our refreshed lineup will spark more consumer demand for the brand."

 

The Chattanooga-built Passat totaled 9,190 units delivered for the month. In August the Passat TDI, the only clean diesel in the midsize sedan segment, delivered 2,767 clean diesels or 30.1percent of total Passat sales.

 

The Tiguan and Touareg delivered 2,151 and 686 units respectively.

 

[regfootball]

Tiguan is not packaged right and the Touareg is overpriced.  Plus, no three row.  VW is not in the crossover game and its apparent now that its hurting sales.

[A Horse With No Name]

Down 5000 units over last year. Change cannot come fast enough at VW.

[2QuickZ's]

What change?  Are their upcoming refreshes going to do it?  The three row that won't be on the market for a couple more years?  That's the problem with VW.  Do they even have a clear strategy for this market?  Somehow they have Audi figured out but can't get the mainstream brand online.

[ocnblu]

Horrible performance.  Makes me fear resale value.

[Robert Hall]

Gakk..every model was down, except for the Golf.

Edited September 4, 2014 by Cubical-aka-Moltar

[A Horse With No Name]

What change?  Are their upcoming refreshes going to do it?  The three row that won't be on the market for a couple more years?  That's the problem with VW.  Do they even have a clear strategy for this market?  Somehow they have Audi figured out but can't get the mainstream brand online.

Bingo, and Beetle sales are way off also. I still stand by the idea that the Beetle is a niche car. Love the diesels and GTI, but Volkswagen will still be floundering in the American car market ten years from now.

Horrible performance.  Makes me fear resale value.

There will always be a market for diesels.

[Z-06]

Now seeing Mazda and Mercedes Benz in the rear view mirror after letting Subaru pass with ease.

 

VW needs to rethink hard here.