July 2014: BMW of North America

[William Maley]

BMW Group U.S. Reports July 2014 Sales

• BMW brand sales up 9.8 percent - best July ever
• MINI brand sales down 2.3 percent

WOODCLIFF LAKE, N.J., Aug. 1, 2014 /PRNewswire/ -- The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 32,220 vehicles, an increase of 7.4 percent from the 29,993 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 5.4 percent on sales of 213,754 in the first seven months of 2014 compared to 202,780 in the same period in 2013.  

 

BMW Brand Sales – Best July Ever

Sales of BMW brand vehicles increased 9.8 percent in July for a total of 26,409 compared to 24,043 vehicles sold in July, 2013. Year-to-date, the BMW brand is up 11.7 percent on sales of 183,791 compared to 164,474 sold in the first seven months of 2013.

 

"The sales momentum that's been building all year reached its year-to-date peak in July, setting a new BMW record for the month," said Ludwig Willisch, President and CEO, BMW of North America.  "There's certainly more to come, especially with the new X4 and 4 Series Gran Coupe now hitting the market and our revolutionary hybrid-electric BMW i8 on the horizon."

 

MINI Brand Sales

For July, MINI USA reports 5,811 automobiles, a decrease of 2.3 percent from the 5,950 sold in the same month a year ago. Year-to-date, MINI USA reported a sales total of 29,963 automobiles, a decrease of 21.8 percent from the 38,306 automobiles sold in the first seven months of 2013.

 

[A Horse With No Name]

Mini will pick up some sales now that the new models are fully available.