May 2014: BMW of North America

[William Maley]

BMW Group U.S. Reports May 2014 Sales

• Record May for BMW Brand
• BMW i3 charges into the market
• Strong recovery for MINI brand

Woodcliff Lake, NJ – June 3, 2014… The BMW Group in the U.S. (BMW and MINI combined) reported May sales of 35,331 vehicles, an increase of 13.3 percent from the 31,174 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 4.9 percent on sales of 145,957 in the first five months of 2014 compared to 139,142 in the same period in 2013.

BMW Brand Sales – Best May Ever
Sales of BMW brand vehicles increased 17.3 percent in May for a total of 29,602 compared to 25,230 vehicles sold in May, 2013. Year-to-date, the BMW brand is up 12.2 percent on sales of 127,181 compared to 113,357 sold in the first five months of 2013. The BMW i3 is now in customer hands with initial deliveries in its first month on sale totaling 336.

In May, BMW SAV’s led the way into the summer months with an increase of 80.6 percent from May 2013 and 25.5 percent for year-to-date. In particular, the BMW X5 is up 58.7 percent from May 2013.

“The record numbers in May for BMW show the path we want to travel in 2014, especially now that the electric i3 is hitting the road,” said Ludwig Willisch, President and CEO, BMW of North America. “This will be the summer of BMW with the new M3 and M4 on sale this month and the new X4 and 4 Series Gran Coupe coming in July.”

MINI Brand Sales
For May, MINI USA reported sales of 5,729 automobiles, a decrease of 3.6 percent from the 5,944 sold in the same month a year ago. (The new MINI Hardtop is now fully available nationwide.) Year-to-date, MINI USA reported a sales total of 18,776 automobiles, a decrease of 27.2 percent from the 25,785 automobiles sold in the first five months of 2013.

[A Horse With No Name]

The new Mini reviews well, be interesting to see if sales come out of the toilet.