Jump to content
Create New...

March 2014: Mitsubishi Motors North America


Recommended Posts

Mitsubishi Motors March Sales Best In Six Years

CYPRESS, Calif., April 1, 2014 /PRNewswire/ -- Mitsubishi Motors North America (MMNA) today reported historic March sales of 8,996, a 70 percent increase over the March 2013 total. It was the best single month of sales for Mitsubishi since August 2008, and also the best March sales in six years.

The U.S.-built Outlander Sport led the way with an all-time record monthly sales total of 3,264, up 33.7 percent compared to March 2013 sales. Outlander Sport was introduced in 2010 and had a previous record monthly total of 2,634 (June 2013).

The all-new Mitsubishi Mirage had 1,499 units sold, also an all-time best for the model which was introduced in September 2013.

"We're extremely pleased to see what we can do when the entire Mitsubishi organization puts it all together for a month," said MMNA EVP of Sales, Don Swearingen. "We are encouraged that consumers are proving that the mix of safety and fuel efficiency that we're offering in our brand is what they want. We're going to start our new fiscal year with a bang in April by upping our advertising exposure and continuing extremely attractive incentives for customers who visit our showrooms and see what all the excitement is about."

Highlights of March sales include:

  • Total Mitsubishi sales are up 24.0 percent year-to-date.
  • Outlander sales were up 59.9 percent for the month and are up 22.4 percent year-to-date. This was the best month of sales for Outlander in six years.
  • Outlander Sport sales were up 33.7 percent for the month and are up 37.0 percent year-to-date.
  • Lancer sales were up 72.4 percent for the month. It was the best month of sales for Lancer since August 2008.
  • Lancer Evolution sales were up 27.1 percent for the month and are up 15.3 percent year-to-date.
Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



×
×
  • Create New...

Hey there, we noticed you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

Write what you are looking for and press enter or click the search icon to begin your search