March 2014: Ford Motor Company

[William Maley]

APR 1, 2014 | DEARBORN, MICH.

FORD’S BEST MARCH RETAIL SALES RESULT IN EIGHT YEARS LED BY FUSION AND F-SERIES; LINCOLN UP 31 PERCENT

• Ford Motor Company March U.S. sales increase 3 percent compared to last year with 244,167 vehicles sold; retail sales of 166,030 vehicles up 3 percent for the best March retail result in eight years
• Ford Fusion posts record sales month with 32,963 cars sold, up 9 percent from last year’s record month
• Ford F-Series tops 70,000-vehicle mark with 70,940 vehicles sold, up 5 percent
• Lincoln MKZ sales increase 72 percent for a best-ever record sales month; Lincoln total sales up 31 percent

DEARBORN, Mich., April 1, 2014 – Ford Motor Company U.S. total March sales of 244,167 vehicles are up 3 percent from a year ago. Retail sales of 166,030 vehicles are up 3 percent and represent the best March result in eight years.

“March sales turned noticeably higher mid-month and finished strong,” said John Felice, Ford vice president, U.S. marketing, sales and service. “Fusion set an all-time record in March, as overall retail sales in the West continued to expand at the fastest rate in the nation – including California being up 32 percent. F-Series also had a very strong month, as did Lincoln MKZ.”

Ford Fusion sales of 32,963 vehicles set an all-time monthly record since the vehicle was introduced in 2005. The western region of the U.S. continues to drive Fusion retail sales higher, including a 22 percent increase in March.

Ford F-Series surpassed the 70,000-vehicle sales mark with 70,940 trucks sold. During the last seven years, F-Series has surpassed the monthly 70,000 truck mark only four times. Last month marks F-Series’ highest March sales volume since 2008.

Lincoln MKZ sales of 4,052 vehicles are up 72 percent, setting an all-time monthly sales record. The strong performance of MKZ drove overall Lincoln sales to a 31 percent increase in March, the sixth straight month of sales gains. During the last six months, Lincoln has increased sales 27 percent with 43,445 vehicles sold.

[2QuickZ's]

The big uptick in MKZ sales is a big surprise. Was there big incentives on them last month or is it just catching on? Fusion sales are on par with Camry numbers but I wonder how much of that is fleet? I know I see a ton of them in the metro Detroit area but its easy to get fooled by what you see around here as it often doesn't translate to the rest of the country.

[regfootball]

i think Ford is fleeting the new Fusion now. Saw one with a govt tag on it the other day.

Good to see a Lincoln upturn. MKX is still a nice ride and I think the MKFC can only help.

MKZ had some gltiches but i think despite the cheap interior, the exterior look is unique enough to start to draw buyers.

All of Ford's models remain remarkably consistent year to year........it's almost like they can engineer how many of each model they end up selling....

[Drew Dowdell]

Lincoln is finally advertising competitively and going straight for Lexus where it can.