February 2014: Jaguar Land Rover North America

[William Maley]

JAGUAR LAND ROVER REPORTS U.S. SALES FOR FEBRUARY 2014

• Jaguar Land Rover North America increases 10 percent in February, for its best February sales month result since 2005
• Land Rover brand has its best February sales ever
• Range Rover Sport and Range Rover have best February sales ever
• Jaguar continues growth streak with 35 percent growth in February on XF sales, up 52 percent
• Jaguar launches F-TYPE Coupe with British Villains campaign, debuted on broadcast of Super Bowl XLVIII

(MAHWAH, NJ) – March 3, 2014 – Jaguar Land Rover North America today reported February 2014 U.S. sales: Jaguar sales were 1,552 units, 35 percent up from 1,148 units in February 2013; Land Rover sales reached an all-time February high of 4,006 units, up 3 percent from 3,905 units in February 2013. Jaguar Land Rover North America February U.S. sales for both brands hit 5,558 units, a 10 percent increase from 5,053 units in February 2013 and the company’s best February result since 2005.

"Jaguar Land Rover had a strong February despite difficult weather conditions,” said Joe Eberhardt, President and CEO, Jaguar Land Rover North America. “We are especially pleased in the continued strength of each brand’s volume leaders, the Jaguar XF sedan and the Land Rover Range Rover Sport.”

For the complete year 2013, Land Rover sales achieved an all-time high of 50,010 up 15 percent from 2012; Jaguar sales for the year were 16,952 up 41 percent from 2012; Jaguar Land Rover North America sales for the year were 66,962; up 20 percent from 2012.

U.S. BRAND HIGHLIGHTS

Land Rover

The all new Range Rover Sport hit a record February high of 1,464 units, up 16 percent from 1,261 in February, 2013. The new Range Rover Sport has received multiple awards for its breadth of capability including Petersen’s 4-Wheel & Off-Road ‘4x4 of the year’ andRoad & Track’s ‘Best Cars’ list in the SUV category.

Range Rover also set an all-time February high with sales 869 units, up 5 percent from 825 in February, 2013. The Range Rover was awarded the 2014 Polk Automotive Loyalty Award in the Luxury Full Size SUV category in February.

Jaguar

For the month of February, the Jaguar XF was the Jaguar volume and growth leader with 896 units sold (the highest ever February for XF), up 52 percent from 588 sales in February 2013. The current MY XF lineup includes the new 2.0T model as well as all-wheel-drive and V-6 options.

The F-TYPE convertible sports car added 322 units this month. The F-TYPE Coupe was introduced at the Los Angeles International Automobile Show in February and goes on sale in spring, 2014. The F-TYPE Coupe launch campaign, British Villains, kicked off with Jaguar’s first advertisement in the broadcast of the Super Bowl. The 60 second spot, “Rendezvous,” has become Jaguar USA’s most popular YouTube video ever with 11.5 Million views.