August 2013: BMW Group U.S.

[William Maley]

BMW Group U.S. Reports August 2013 Sales

• BMW brand sales up 45.7 percent
• MINI brand sales up 5.3 percent, best August ever

Woodcliff Lake, NJ - September 4, 2013… The BMW Group in the U.S. (BMW and MINI combined) reported August sales of 30,546 vehicles, an increase of 35.4 percent from the 22,553 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 12 percent on sales of 233,326 in the first eight months of 2013 compared to 208,268 in the same period in 2012.

“This has been a summer of momentum, giving us a good tail-wind as we enter the all-important autumn selling season,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “The sales records set before the financial crisis continue to fall and with the arrival of the new X5 and the new 4 Series Coupe in the next couple of months, we are heading towards a strong finish for the year.”

BMW Brand Sales
Sales of BMW brand vehicles increased 45.7 percent in August for a total of 24,523 compared to 16,835 vehicles sold in August, 2012. Year-to-date, the BMW brand is up 14.8 percent on sales of 188,997 compared to 164,636 sold in the first eight months of 2012.

In August, best performing vehicles included the 3 Series, up 66.9 percent to 10,357 units; the 5 Series, up 158.2 percent to 4,359 units; the 6 Series, up 67.8 percent to 760 units and the 7 Series, up 172.6 percent to 924 units.

BMW Pre-Owned Vehicles
In August, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 19.2 percent to 16,706 vehicles compared to the 14,012 vehicles sold in August, 2012. January through August, BMW used vehicle sales are up 8.5 percent on volume of 118,259 compared to 108,952 in the same period of 2012.

MINI Brand Sales – best August ever
MINI USA reported the best August ever with sales of 6,023 automobiles, an increase of 5.3 percent from the 5,718 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.6 percent on volume of 44,329 compared to 43,632 in the first eight months of 2012.

MINI Pre-Owned Vehicles – best month ever
In August, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported the best month ever with sales of 2,182 automobiles, an increase of 23 percent from the 1,774 sold in August, 2012. January through August, MINI used vehicle sales are up 20.5 percent on volume of 14,480 compared to 12,015 in the same period of 2012.