August 2013: Nissan North America

[William Maley]

Nissan August U.S. Sales Rise 22.3%

• Nissan division sets sixth consecutive monthly record; best-ever retail sales month
• Infiniti sets new QX60 record; begins deliveries of all-new 2014 Q50 sports sedan

NASHVILLE, Tenn. – Nissan U.S. sales totaled 120,498 to set an August record, an increase of 22.3 percent over last year's total of 98,515. Nissan Division sales, spurred by gains of its top-selling, core models rose 24.3 percent in August to 108,614 units, also an August record. Sales of Infiniti vehicles finished August at 11,884 units, up 6.5 percent.

Nissan Highlights

• Nissan division posted record August sales of 108,614 units, up 24.3 percent from 87,360 the prior year. For the first time, Nissan exceeded 100,000 retail sales in a month.
• Nissan LEAF had its best-ever month, with 2,420 August deliveries. Sales in new wave markets continue to grow, with Atlanta taking the crown as the No. 1 LEAF market in August. Since introducing the 2013 LEAF in March, deliveries are up 317 percent over the same period in the prior year.
• Altima sales jumped 19.6 percent in August to 30,976, an August record. Altima sales are up 8.9 percent year-to-date and gained over a point of segment share in the first seven months of the year.
• Sentra sales rose 18.7 percent to 12,605, in spite of low inventory levels. Sentra sales for 2013 are up 18.3 percent.
• Versa deliveries increased 8.8 percent over the prior year to 9,991, in part due to the ongoing launch of the all-new 2014 Versa Note. In 2013, Versa continues to be the leader among subcompacts, topping the segment 21 of the last 24 months (through July).
• Sales of Rogue crossovers set an August record at 17,273, an increase of 36.8 percent over the prior year. On Sept. 10, Nissan will unveil the all-new 2014 Rogue, which will be produced in Smyrna, Tenn., beginning later in 2013. Sales of the current-generation Rogue are up 16 percent in 2013.
• Pathfinder sales continue to roll, up 258.4 percent to an August record of 8,859.

Fred Diaz, divisional vice president, Sales and Marketing and Service and Parts, Nissan U.S.A. said: "Top models like Altima, Sentra, Rogue and Pathfinder continue to gain share in their segments, driving Nissan to a sixth consecutive record month for the division and our best retail month ever in the history of Nissan in the U.S. The recent introduction of the all-new Versa Note and the all-new Rogue launching this fall will only help Nissan sales to continue the winning streak."

"If you haven't been in a Nissan showroom in the last 12 months, you may not recognize much of it—as we continue to bring out new vehicles, the average model age is down 40 percent from a year ago," Diaz said.

Infiniti Highlights

• Infiniti today reported sales of 11,884 units for August, an increase of 6.5 percent from 11,155 units a year earlier.
• August saw the first sales of the all-new Infiniti Q50 luxury sports sedan, with 2,434 units sold.
• The Infiniti QX60 7-passenger luxury crossover had 3,026 deliveries, up 27.2 percent, making August its best month ever; year-to-date, sales of the QX60 have totaled 20,556 units, up 69.9 percent.
• In August, the Infiniti QX80 full-size luxury sport utility vehicle was up 19.4 percent to 1,225 units.
• Infiniti's crossover and sport utility vehicles were up 15.5 percent in August, and are up 19.4 percent for the year.