August 2013: Subaru of America, Inc.

[William Maley]

Subaru Reports 45 Percent Increase In Sales And Best Ever Month In Company History

• August sales of 41,061 marks best-ever sales month for Subaru
• Subaru also reported best-ever month for Forester and best-ever August for Impreza, and BRZ models

CHERRY HILL, N.J., Sept. 4, 2013 /PRNewswire/ -- Subaru of America, Inc. today reported the best sales month in company history: 41,061 vehicle sales for the month of August, a 45 percent increase over August 2012. Year-to-date sales for Subaru total 281,652 – 29.3 percent higher than the same period in 2012. The company is on track to achieve its fifth-consecutive year of sales increases.

With 13,163 vehicles sold, August was the best-ever sales month for the Forester model. Sales for Impreza and BRZ reached 6,784 and 868 respectively, representing record-high August sales for both vehicle lines.

"These sales milestones are the result of hard work, dedication and unwavering commitment to serving our customers and working cooperatively with our retail organization," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc.

"August was our best-ever with demand strong across all models. Significant to our success this year is more than half our sales are to people new to Subaru," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "More and more people are recognizing our core brand attributes of longevity, safety, versatility and adventure."

[Drew Dowdell]

Wow! Why would they want to "go mainstream" at this point while posting these kinds of numbers.

Subaru, clearly you're already doing it right.