Behind the Numbers - April 2011 Asian Automakers

[William Maley]

Behind the Numbers

April 2011 Sales For Asian Automakers

William Maley - Editor/Reporter - CheersandGears.com

March 4, 2011

American Honda Motor Co posted a 5.7% increase in April for a total of 124,799 vehicles. Honda saw sales of 113,195, an increase of 5.9 percent. Acura saw an increase in sales of 4.2%.

Other Interesting Facts:

• 26,777 Civics were sold during April. Expect this number to drop in the coming months with the news of Honda warning dealers about a restriction of Civic supply.

• Speaking of the Civic: the Civic Hybrid is the big loser in April, seeing a 81.2% drop in sales

• The big gainer award goes the Fit, seeing a 66.3% sales increase (8,116 vehicles)

• Acura’s RL & ZDX could be saying farewell within the next couple years if they keep posting low sales numbers (181 and 176 vehicles respectively)

• The TSX Wagon sold 365 vehicles for April

Hyundai Motor Company reported sales of 61,754 vehicles, a 40% increase from last year. Total sales so far in 2011 are 30% above last year.

Other Interesting Facts:

• Two Hyundai models; the Elantra and Sonata topped 20,000 vehicles sold (22,100 and 21,738 respectfully)

• Equus sold 222 vehicles

• Azera and Santa Fe saw a sales drop in April

Kia Motors America posted sales of 47,074 vehicles for April, an increase of 56.7%.

Other Interesting Facts:

• Sorento still holds the title for Kia’s best selling vehicle. In April, 12,001 were sold

• Sales of new Optima totaled 6,533 vehicles

Mazda USA reported a 9% sales increase for April. Total sales for April were 20,638 vehicles.

Other Interesting Facts:

• CX-7 and CX-9 posted their best April sales (2,873 and 2,750 vehicles)

• Mazda5 saw a 14.1% drop in sales

• 92 buyers decided to buy an RX-8 this month

Mitsubishi Motors North America posted a 106% increase in sales for April; 8,081 vehicles were sold during the month.

Other Interesting Facts:

• Lancer Evolution sales were up 12%

• Sales of the Eclipse Spyder were up 206%

Nissan North America reported a sales increase of 12.2% for April. Nissan saw sales go up 14.5% to 64,765 vehicles. Infiniti saw sales slip 6.2% to 6,671 vehicles.

Other Interesting Facts:

• Leaf outsold the Chevrolet Volt this month (573 vs. 493). That’s due to GM putting more emphasis on building demo units for dealers

• Nissan’s new Cargo Van, the NV sold 260 vehicles

• The Quest minivan saw a 8225% sales increase in April (999 vehicles sold)

• Only Two Infiniti models saw a sales increase; the G37 Coupe (0.4%) and the QX56 SUV (73.7%)

Subaru of America posted their April sales of 24,762 vehicles, an increase of 6.74%. Subaru said this was their best April in the company’s history.

Other Interesting Facts:

• Outback was the big winner in April for Subaru, 9,465 vehicles sold

American Suzuki reported April sales of 2,132 vehicles, an increase of 9%.

Other Interesting Facts:

• SX4 was the sales leader; 1000 vehicles sold

• Kizashi was the big gainer in April; a 42% sales jump in April

Toyota Motor Sales U.S.A. posted April sales of 159,540 vehicles, a drop of 2.4%. Toyota sold 141,964 vehicles in the month of April, a 1.7% drop from last April. Lexus saw their sales drop 7.8% to 17,576 vehicles.

Other Interesting Facts:

• Toyota’s Hybrid lineup saw a 8.8% decrease in sales this month

• The new tC is the big sales star for Scion, 2,674 vehicles sold

• Lexus’ HS sold 279 vehicles, a drop of 75%

Related Behind The Numbers Content:

Behind the Numbers - April 2011 Domestics

Behind the Numbers - April 2011 Europeans