April 2011 Sales: Kia North America

[Drew Dowdell]

Kia Achieves Best-Ever Sales Mark for Second Consecutive Month;

Annual Sales Up 42.3 Percent

IRVINE, Calif., May 3, 2011 - Kia Motors America (KMA) today announced all-time record monthly sales of 47,074, a 56.7-percent increase from April 2010, and a 6.6-percent increase over the previous record set last month. Consumer demand for the all-new 2011 Optima midsize sedan continues to increase while sales of the Soul eclipsed the 10,000 unit mark for the second consecutive month. The Sorento was Kia's best-selling vehicle for the 16^th consecutive month and posted its best-ever sales of more than 12,000 units.

"More and more car shoppers are being drawn to Kia as a result of our commitment to offering stylish, fuel efficient and high quality vehicles, such as the Sorento and Soul, that exceed the expectations of today's discriminating consumers at a tremendous value," said Byung Mo Ahn, group president and CEO of KMA and Kia Motors Manufacturing Georgia (KMMG). "Demand for the new Optima has outpaced supply since its launch last year and with gas prices continuing to rise, the upcoming launch of Kia's first-ever hybrid vehicle couldn't be coming at a better time. The 2011 Optima Hybrid will deliver class leading fuel efficiency, world-class design, and modern amenities that will resonate with American consumers and further validate Kia's tremendous value proposition."

Consumer awareness, perception and consideration for the Kia brand continues to increase, evidenced by the brand's continued record sales performance and market share gains. At the New York International Auto Show, KMA introduced the all-new 2012 Rio and Rio5, which bring world-class styling and class leading horsepower and fuel economy¹ of 40 miles per gallon² to the sub-compact segment. Building on the success of the best-selling Sorento, KMA announced the addition of 2012 Optima production later this year at KMMG in West Point, Georgia*, further reinforcing the brand's commitment to the U.S. market.

2011 Kia Motors America Product Line

Kia's model year 2011 vehicle line includes the Sorento CUV and Sportage CUV, the all-new Optima midsize sedan, Soul urban passenger vehicle, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio sub-compact sedan, Rio5 sub-compact hatchback and Sedona minivan.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 730 dealers throughout the United States and serves as the "Official Automotive Partner of the NBA." In 2010, KMA recorded its best-ever U.S. sales and 16th consecutive year of increased U.S. market share. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and new technologies.

Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.

<table border="0" cellpadding="0" cellspacing="1" width="490"> <tbody><tr> <td width="128"> </td> <td colspan="2" align="center" bgcolor="#333333" width="179">MONTH OF APRIL</td> <td colspan="2" align="center" bgcolor="#333333" width="179">YEAR-TO-DATE</td> </tr> <tr> <td width="128">Model</td> <td align="right" bgcolor="#CCCCCC" width="179">2011</td> <td align="right" bgcolor="#FFFFCC" width="89">2010</td> <td align="right" bgcolor="#CCCCCC" width="179">2011</td> <td align="right" bgcolor="#FFFFCC" width="89">2010</td> </tr> <tr> <td width="128"> Rio</td> <td align="right" bgcolor="#CCCCCC" width="179">2,575</td> <td align="right" bgcolor="#FFFFCC" width="89">3,020</td> <td align="right" bgcolor="#CCCCCC" width="179">7,460</td> <td align="right" bgcolor="#FFFFCC" width="89">9,598

</td> </tr> <tr> <td width="128">Spectra</td> <td align="right" bgcolor="#CCCCCC" width="179">-</td> <td align="right" bgcolor="#FFFFCC" width="89">40</td> <td align="right" bgcolor="#CCCCCC" width="179">1</td> <td align="right" bgcolor="#FFFFCC" width="89">188</td> </tr> <tr> <td>Forte</td> <td align="right" bgcolor="#CCCCCC">8,535</td> <td align="right" bgcolor="#FFFFCC">5,807</td> <td align="right" bgcolor="#CCCCCC">26,702</td> <td align="right" bgcolor="#FFFFCC">18,701</td> </tr> <tr> <td width="128">Optima</td> <td align="right" bgcolor="#CCCCCC" width="179">6,533</td> <td align="right" bgcolor="#FFFFCC" width="89">2,912</td> <td align="right" bgcolor="#CCCCCC" width="179">22,087</td> <td align="right" bgcolor="#FFFFCC" width="89">12,178</td> </tr> <tr> <td width="128">Amanti</td> <td align="right" bgcolor="#CCCCCC" width="179">-</td> <td align="right" bgcolor="#FFFFCC" width="89">23</td> <td align="right" bgcolor="#CCCCCC" width="179">1</td> <td align="right" bgcolor="#FFFFCC" width="89">120</td> </tr> <tr> <td width="128">Sportage</td> <td align="right" bgcolor="#CCCCCC" width="179">4,738</td> <td align="right" bgcolor="#FFFFCC" width="89">1,738</td> <td align="right" bgcolor="#CCCCCC" width="179">16,442</td> <td align="right" bgcolor="#FFFFCC" width="89">5,002</td> </tr> <tr> <td width="128">Sorento</td> <td align="right" bgcolor="#CCCCCC" width="179">-</td> <td align="right" bgcolor="#FFFFCC" width="89">43</td> <td align="right" bgcolor="#CCCCCC" width="179">-</td> <td align="right" bgcolor="#FFFFCC" width="89">734</td> </tr> <tr> <td width="128">MY'11 Sorento</td> <td align="right" bgcolor="#CCCCCC" width="179">12,001</td> <td align="right" bgcolor="#FFFFCC" width="89">8,486</td> <td align="right" bgcolor="#CCCCCC" width="179">39,829</td> <td align="right" bgcolor="#FFFFCC" width="89">33,247</td> </tr> <tr> <td width="128">Sedona</td> <td align="right" bgcolor="#CCCCCC" width="179">2,201</td> <td align="right" bgcolor="#FFFFCC" width="89">1,574</td> <td align="right" bgcolor="#CCCCCC" width="179">6,467</td> <td align="right" bgcolor="#FFFFCC" width="89">5,971</td> </tr> <tr> <td width="128">Rondo</td> <td align="right" bgcolor="#CCCCCC" width="179">4</td> <td align="right" bgcolor="#FFFFCC" width="89">685</td> <td align="right" bgcolor="#CCCCCC" width="179">44</td> <td align="right" bgcolor="#FFFFCC" width="89">2,438</td> </tr> <tr> <td width="128">Borrego</td> <td align="right" bgcolor="#CCCCCC" width="179">28</td> <td align="right" bgcolor="#FFFFCC" width="89">485</td> <td align="right" bgcolor="#CCCCCC" width="179">299</td> <td align="right" bgcolor="#FFFFCC" width="89">2,481</td> </tr> <tr> <td width="128">Soul</td> <td align="right" bgcolor="#CCCCCC" width="179">10,459</td> <td align="right" bgcolor="#FFFFCC" width="89">5,223</td> <td align="right" bgcolor="#CCCCCC" width="179">32,516</td> <td align="right" bgcolor="#FFFFCC" width="89">16,074</td> </tr> <tr> <td width="128">Total</td> <td align="right" bgcolor="#CCCCCC" width="179">47,074</td> <td align="right" bgcolor="#FFFFCC" width="89">30,036</td> <td align="right" bgcolor="#CCCCCC" width="179">151,848</td> <td align="right" bgcolor="#FFFFCC" width="89">106,732</td> </tr> </tbody></table>

^{* Assembled in the United States from U.S. and globally sourced parts.}

^{1 MPG claim for highway mileage for 2012 Rio with a 1.6-liter, 4-cylinder engine with 6-speed transmission. Class-leading MPG and horsepower claims based on comparisons to 2011 sub-compacts as of April 2011 and available 2011 EPA city/hwy mpg estimates for sub-compact competitors. Actual mileage may vary.}

^{2 Based on preliminary test results of 30/40 mpg (city/highway) by Kia Motors Corporation. Actual mileage may vary.}

[regfootball]

what else can you say...kia is on a roll.

[2QuickZ's]

Did they discontinue the Borrego or is that all fuel price related?

[William Maley]

Did they discontinue the Borrego or is that all fuel price related?

Borrego was cancelled last year, I think.. Just clearing out stock