April 2011 Sales: Toyota Motor Company

[Drew Dowdell]

Toyota Reports April Sales

TORRANCE, Calif. (May 3, 2011) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported

April sales results of 159,540 units, a decrease of 2.4 percent compared to the same period last

year, on a daily selling rate (DSR) basis. On a raw volume basis, unadjusted for 27 selling days in

April 2011 compared to 26 selling days in April 2010, TMS sales were up 1.3 percent over the yearago

month.

The Toyota Division posted April total sales of 141,964 units, a decrease of 1.7 percent on a

DSR basis from April 2010. On a raw volume basis, Toyota Division sales were up 2.1 percent

over the year-ago month. The Lexus Division reported total sales of 17,576 units, down 7.8 percent

from April 2010, on a DSR basis. Volume-wise, Lexus Division sales were down 4.3 percent from

last April.

Toyota Division

Toyota Division passenger cars recorded combined sales of 77,512 units, down 5.1 percent

from April 2010. Passenger car sales were led by Camry and Camry Hybrid with combined sales of

30,443 units for the month, an increase of 5.0 percent year-over-year. Corolla reported combined

April sales of 24,215 units, and the Prius mid-size gas-electric hybrid posted April sales of 12,477

units.

Toyota Division light trucks recorded April sales of 64,452 units, an increase of 2.7 percent

compared to last year. Light truck sales were led by the RAV4 compact SUV with monthly sales of

15,586, an increase of 1.1 percent over April 2010. Highlander and Highlander Hybrid reported

combined sales of 8,893 units, up 21.9 percent over the year-ago month, while the 4Runner midsize

SUV recorded sales of 4,028 units. The Tacoma mid-size pickup posted sales of 10,510 units,

and increase of 7.6 percent over April 2010, and the Tundra full-size pickup reported sales of 8,312

units. The Sienna minivan recorded sales of 11,462, an increase of 27.0 percent year-over-year.

"We are encouraged by reports of production progress and extremely optimistic after solid

monthly sales and strong showroom traffic," said Bob Carter, Toyota Division group vice president

and general manager, Toyota Motor Sales, U.S.A. "An excellent final weekend in April leads us

into May with healthy inventory levels and a wide selection of popular models."

Scion posted April sales of 5,710 units, an increase of 53.7 percent over April 2010. The tC

sports coupe led the way with sales of 2,674 units, up 119.9 percent year-over-year. The xB urban

utility vehicle posted April sales of 1,831 units, an increase of 7.3 percent over the year-ago month.

The xD reported sales of 1,205 units for the month, up 52.1 percent compared to the same period

last year.

Lexus Division

Lexus reported passenger car sales of 8,453 units, down 17.8 percent from April 2010.

The entry luxury sedan ES led Lexus passenger car sales with sales of 3,493 units, while the IS

lineup reported combined sales of 2,640. The all-new CT 200h hybrid premium compact posted

875 units in its second month of sales.

Lexus light trucks recorded sales of 9,123 units, up 3.9 percent over April 2010. Lexus light

truck sales were led by the RX luxury utility vehicle, which posted combined April sales of 7,802

units, flat compared to the same period last year. The GX mid-size luxury utility vehicle reported

sales of 1,019 units, an increase of 31.5 percent year-over-year. The LX 570 premium luxury utility

vehicle recorded sales of 302 units, up 12.7 percent over the year-ago month.

TMS Hybrids

TMS posted April sales of 16,327 hybrid vehicles, a decrease of 8.8 percent compared to

the same period last year. Toyota Division posted April sales of 13,967 hybrids, while Lexus

Division reported sales 2,360 hybrids for the month.

[regfootball]

not a best month evah?

[Drew Dowdell]

What is funny, a bunch of other manufacturers used that phrase in their press releases. It's almost as if they were all collectively mocking Toyota