April 2011 Sales: BMW

Drew Dowdell · May 3, 2011

BMW Group U.S. Reports April 2011 Sales

BMW SAV sales lead the way, up 65%

MINI rockets forward, sales up 67.7% - Best Month Ever

Woodcliff Lake, NJ – May 3, 2011… The BMW Group in the U.S. (BMW and MINI combined) reported April sales of 25,247 vehicles, an increase of 19.6 percent from the 21,111 vehicles sold in the same month a year ago.

Year-to-date, BMW Group is up 18.4% on sales of 90,204 in the first four months of 2011 compared to 76,162 in the same period in 2010.

BMW Brand Sales

Sales of BMW brand vehicles increased 8.9% in April for a total of 18,801 compared to 17,268 vehicles sold in April, 2010.

Year-to-date, the BMW brand is up 12.3% on sales of 71,417 January to April compared to 63,591 sold in the first four months of 2010.

In April, best performing segment was BMW SAV, up 65.0%. The new X3 SAV – now on sale in the U.S. for three full months – was up 253% to 2,277 units; the X5 was up 12.5% to 2,360 units and the X6 was up 36.3% to 522 units. The BMW SAV segment (X3, X5, X6) continues to show growth with sales for the year-to-date up 43.3% to 19,600 in the first four months of 2011 compared with 13,675 in the same period of 2010.

BMW Pre-Owned Vehicles

In April, sales of BMW used vehicles (including certified pre-owned and pre-owned) totaled 14,521, a decrease of 6.1% from the 15,472 sold in April 2010.

Year-to-date, BMW used vehicle sales are down 2.9% on volume of 53,735 compared to 55,320 in the first four months of 2010.

MINI Brand Sales

MINI USA reported sales of 6,446 automobiles making it the best sales month ever in the U.S. April 2011 sales are an increase of 67.7% over the 3,843 sold in April, 2010.

"The refreshed and expanded MINI model lineup has been driving demand since the first of the year and now rising gas prices mean even more people are open to small," said Jim McDowell, Vice President – MINI USA. "The U.S. is MINI's largest market and the addition of the new Countryman offering four doors and All Wheel Drive is a real game-changer, further increasing our appeal."

Year-to-date, MINI sales in the U.S. are up 49.4% on volume of 18,787 compared to 12,571 in the first four months of 2010.

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