February 2011 Sales: BMW USA

[William Maley]

BMW Group U.S. Reports February 2011 Sales

BMW brand up 8.7%

MINI up 22% - Best February Ever

Woodcliff Lake, NJ – March 1, 2011… The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 19,919 vehicles, an increase of 10.8 percent from the 17,971 vehicles sold in the same month a year ago.

“In a market affected by some nasty weather, the BMW and MINI brands continued their sales momentum led by some great new products,” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “The recently launched X3 and MINI Countryman are showing good strength in the market.”

BMW Brand Sales

Sales of BMW brand vehicles increased 8.7 percent in February for a total of 16,416 compared to 15,100 vehicles sold in February, 2010.

In February, best performing vehicles included the new X3 SAV – February was its first full month of U.S. sales - up 466.1 percent to 1,987 units; the 5 Series, up 85.6 percent to 4,212 units and the 7 Series, up 23.4 percent to 1,109 units.

BMW Pre-Owned Vehicles

In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 2.7 percent to 12,791 vehicles from the 12,459 vehicles sold in February 2010.

MINI Brand Sales

MINI USA reported its best February ever with sales of 3,503 automobiles in February, an increase of 22 percent from the 2,871 in February 2010.

Table: Sales BMW of North America, LLC, February 2011

February 2011 February 2010 % YTD 2011 YTD 2010 %

BMW brand 16,416 15,100 8.7 32,321 28,263 14.4

BMW passenger cars 11,379 11,296 0.7 22,814 21,329 7.0

BMW light trucks

(SAVs) 5,037 3,804 32.4 9,507 6,934 37.1

MINI brand 3,503 2,871 22.0 6,254 5,118 22.2

TOTAL Group 19,919 17,971 10.8 38,575 33,381 15.6