January 2011 Sales: Mercedes Benz

[Drew Dowdell]

MERCEDES-BENZ REPORTS 17,273 SALES FOR THE MONTH OF JANUARY, UP 14%

February 01, 2011 - MONTVALE, NJ Mercedes-Benz USA (MBUSA) continued its strong momentum of the past year with a 14% increase for January 2011 (17,273 vs. 15,158), making this the second strongest January in the company’s history.

Strong demand in both the Mercedes-Benz passenger vehicles and SUVs fueled sales for the month, including diesel models which were up as a group by 136 percent over January 2010. The 9th generation E-Class was the volume leader with sales of 4,759, a 24.5 percent increase over last year, followed by the C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – with sales of 4,172, a 3.6 percent increase over last year. Rounding out the top three volume lines is the popular M-Class SUV, which posted monthly sales of 2,484, a 28.9 percent over last January.

Notable sales at the high-end were the flagship CL-Class coupe, up 72.6 percent over last January and the SLS AMG supercar, 70 of which were retailed in Janury.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,443 vehicles in January, 3.4 percent over 2010.