January 2011 Sales: Mitsubishi

[Drew Dowdell]

Mitsubishi Motors North America (MMNA) today reported January 2011 sales of 5,714 units, an increase of 37 percent compared to January 2010. "We are pleased with the steady growth in sales of our Outlander Sport," said MMNA President & CEO Shin Kurihara. "As we expected, the impetus provided by this all-new crossover SUV has gotten our year off to a very good start."

Outlander Sport sales were 1,065 in January, which is an increase of 10 percent over the prior month (December 2010). Outlander Sport sales have grown in each of its four months of sales since its introduction last October.

Other January sales highlights include:

• January sales represent Mitsubishi's highest monthly sales total since August 2009, and the second highest sales total in more than two years
• Galant sales were 2,549, up 80 percent from January 2009.
• Lancer Evolution sales were up more than 18 percent from last January

[regfootball]

I know, I'm crazy, but i like the Outlander Sport. In higher trim its overpriced and it has some flaws and it needs some refinement work but the concept of its packaging is appealing.

I would love to see one with the Lancer Ralliart motor and a six speed.

It's not a knockout vehicle. I just like that it its a simple tall light compact hatch that offers AWD if you want it. By compact, I mean similar to regular compact car. Not 'Equinox' sized compact.

I would estimate they might sell about 50k of them a year once they become a known quantity.