January 2011 Sales: BMW America

Drew Dowdell · February 1, 2011

BMW Group U.S. Reports January 2011 Sales

BMW brand sales up 20.8%

MINI sales up 22.4%

Woodcliff Lake, NJ – February 1, 2011… The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 18,656 vehicles, an increase of 21.1 percent from the 15,410 vehicles sold in the same month a year ago.

"The combination of strong December sales and miserable weather in many areas provided a real challenge for January," said Jim O'Donnell, President and CEO of BMW of North America, LLC. "On the other hand, the new BMW X3 and MINI Countryman played a strong role in January's percentage gain even though both continue building up their model range, which we will see in the next couple of months."

BMW Brand Sales

Sales of BMW brand vehicles increased 20.8 percent in January for a total of 15,905 compared to 13,163 vehicles sold in January, 2010.

In January, best performing vehicles included the new X3 SAV – officially on sale in the U.S. for only two weeks - up 273.3 percent to 1,075 units; the 5 Series, up 76.2 percent to 4,350 units and the X5, up 23.6 percent to 3,038 units. The BMW SAV segment (X3, X5, X6) continues to show important growth with sales up 42.8 percent from the previous January.

BMW Pre-Owned Vehicles

In January, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 1.7 percent to 11,650 vehicles from the 11,451 vehicles sold in January 2010.

MINI Brand Sales

MINI USA reported sales of 2,751 automobiles in January, an increase of 22.4 percent from the 2,247 in January 2010.

Table: Sales BMW of North America, LLC, January 2011

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