December 2010 Sales: Porsche North America

[Drew Dowdell]

Porsche Reports Significant Sales Increase for 2010

Strong Results Buoyed by Healthy Demand for New Cayenne and Panamera

ATLANTA, January 4, 2011—Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera Gran Turismo line-up in the United States, today announced December sales of 2,567, a 21 percent increase compared to the same period last year when it sold 2,118.

December’s results signify Porsche’s best closing month since 2008 and represent the German car company’s seventh straight month in which it recorded double or triple digit monthly sales increases over the previous year. With December’s strong finish, Porsche ended 2010 with total sales of 25,320—an increase of 29 percent ahead of 2009 when it sold 19,696 new cars in the U.S.

"2010 represents a very positive step forward for Porsche, and demonstrates the brand’s regained vitality in its biggest car market in the world," said Detlev von Platen, PCNA’s President and CEO. "We are confident to be able to build on this momentum moving forward into the new year.”

Indeed, much of Porsche’s 2010 sales success can be attributed to the continuing market momentum of its Panamera Gran Turismo. In December, the company sold 700 Panameras for the month, compared to 521 the year prior—an increase of 34 percent. With 2010 being its first full year of availability, the Panamera achieved annual sales in the U.S. of 7,741.

Another highlight for Porsche in 2010 has been the successful debut of its all-new Cayenne. Since its initial market launch last summer, Porsche’s next generation SUV has enjoyed increasingly steady customer demand. This past month, the company sold 1,109 Cayennes compared to last year when sales were 707, an increase of 57 percent. From a historical standpoint, the introduction of the new Cayenne line-up included the German automaker’s first hybrid-powered production vehicle, the 2011 Cayenne S Hybrid--which went on sale last November.

While the overall sports car sector continued to be challenging throughout 2010, Porsche maintained its relative market share strength. Porsche’s Boxster sales in December were 137, compared to 138 in 2009. For the year, Boxster sales were 2,177, up 14 percent from 1,909 a year earlier. The company’s Cayman model recorded December sales of 112 versus last year’s mark of 208. For the year, Cayman sales were 1,322 compared to 1,966 a year prior. As for Porsche’s iconic 911 sports car, sales last month were 509 versus 544 during the same period in 2009. For 2010 overall 911 sales were 5,735 compared to 6,839 in 2009.

Also in December, Porsche’s Approved Certified Pre-Owned (CPO) cars enjoyed sales of 665 versus 553 during the same period in 2009. For the year, CPO total sales for 2010 were 7,519 compared to 6,658 in 2009.

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