October 2010: Porsche Cars North America

[Drew Dowdell]

Porsche's October Sales Up Over 60 Percent

New Cayenne Enjoys Best Month of 2010

ATLANTA, November 2, 2010—Porsche Cars North America, Inc. (PCNA), importer and distributor of Porsche sports cars, Cayenne SUVs and the Panamera Gran Turismo in the United States, today announced October sales in the U.S. of 2,647 units compared to the same month last year when it sold 1,642 new cars, an increase of 61 percent. This represents Porsche’s second-best sales month this year.

October’s strong showing pushed Porsche’s year-to-date results to 20,337 cars compared to the same period in 2009 when it sold 15,952, up 27.5 percent.

Nearly all models in Porsche’s portfolio enjoyed increases during the month of October. Leading the way was the new Cayenne SUV, which saw sales of 1,139 units for the period – its best single-month total this year. The Cayenne’s October results demonstrate a strong and positive consumer response to Porsche’s next-generation SUV, which first went on sale in June with the Cayenne S and Cayenne Turbo models. In September, Porsche expanded its SUV line-up with the launch of the all-new 2011 V6 Cayenne, and yesterday the company began selling its new Cayenne S Hybrid.

Sales of the automaker’s popular Panamera also recorded strong sales results for the month of October with 747 units sold. Year-to-date, Porsche has sold 6,312 Panamera models.

While the overall sports car sector continued to be challenged by the weak confidence in the U.S. economy, Porsche enjoyed some relative success. Porsche’s mid-engine Boxster roadster recorded robust sales of 140, an increase of 36 percent for last October, while the German company’s iconic 911 sports car recorded sales of 528, on par with the same period in 2009 when sales were 539.

In addition, dealers sold 565 Porsche Approved Certified Pre-Owned cars in October versus 546 for the same period last year.