Mazda March 2010

[Justin Bimmer]

IRVINE, Calif., April 1 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported March 2010 sales of 23,193, an increase of 5.5 percent versus March 2009, good for its fifth straight month of sales increases.

As Mazda continues to focus on the long-term strength of the brand, its MAZDA3, winner of ALG's Residual Value Award for highest retained value after three years in service, reported increased sales of 16.0 percent with 11,353 units sold.

In addition, Mazda's crossover SUVs - CX-9 and CX-7 - also posted strong March sales. CX-9 reported its best March ever with sales of 2,968 units, up 65.3 percent, while CX-7 sales jumped 64.1 percent with 2,607 units sold.

Rounding out the North American market, Mazda Canada Inc. (MCI) sold 8,152 units, up 15.0 percent compared to last March, while Mazda Motor de Mexico (MMdM) reported sales of 1,880 units, up 16.0 percent versus last year.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

                          Mazda North American Operations - March 2010

                                         Month-To-Date
                                         -------------

                          March        March           %        % MTD
                           2010         2009      Change          DSR
                           ----         ----      ------          ---

   Mazda3                11,353        9,784        16.0%        11.6%
   Mazda5                 1,615        2,642      (38.9)%      (41.2)%
   Mazda6                 3,587        4,463      (19.6)%      (22.7)%
   MX-5 Miata               603        1,009      (40.2)%      (42.5)%
   RX-8                     126          187      (32.6)%      (35.2)%
   CX-7                   2,607        1,589        64.1%        57.8%
   CX-9                   2,968        1,795        65.3%        59.0%
   Tribute                  328          426      (23.0)%      (26.0)%
   B-Series Truck             6           79      (92.4)%      (92.7)%

   Total Vehicles
   --------------

   CARS                  17,284       18,085       (4.4)%       (8.1)%
   TRUCKS                 5,909        3,889        51.9%        46.1%
                          -----        -----        ----

   TOTAL                 23,193       21,974         5.5%         1.5%
                         ======       ======         ===          ===



   MEMO:
   -----

   IMPORT CAR            13,697       13,622         0.6%
   IMPORT TRUCK           5,575        3,384        64.7%
                          -----        -----        ----
   IMPORT TOTAL          19,272       17,006        13.3%

   DOMESTIC CAR           3,587        4,463      (19.6)%
   DOMESTIC TRUCK           334          505      (33.9)%
                            ---          ---      ------
   DOMESTIC TOTALS        3,921        4,968      (21.1)%
   ---------------        -----        -----      ------
   Selling Days              26           25
   ------------


                                         Year-To-Date
                                         ------------

                         March       March            %        % YTD
                          2010        2009       Change          DSR
                          ----        ----       ------          ---

   Mazda3               26,936      23,780         13.3%        13.3%
   Mazda5                5,217       6,239       (16.4)%      (16.4)%
   Mazda6                8,898      10,505       (15.3)%      (15.3)%
   MX-5 Miata            1,263       1,917       (34.1)%      (34.1)%
   RX-8                    295         498       (40.%      (40.%
   CX-7                  6,025       4,327         39.2%        39.2%
   CX-9                  6,493       5,179         25.4%        25.4%
   Tribute                 804       1,178       (31.7)%      (31.7)%
   B-Series Truck           10         172       (94.2)%      (94.2)%

   Total Vehicles
   --------------

   CARS                 42,609      42,939        (0.%       (0.%
   TRUCKS               13,332      10,856         22.8%        22.8%
                        ------      ------         ----

   TOTAL                55,941      53,795          4.0%         4.0%
                        ======      ======          ===          ===



   MEMO:
   -----

   IMPORT CAR           33,711      32,434          3.9%
   IMPORT TRUCK         12,518       9,506         31.7%
                        ------       -----         ----
   IMPORT TOTAL         46,229      41,940         10.2%

   DOMESTIC CAR          8,898      10,505       (15.3)%
   DOMESTIC TRUCK          814       1,350       (39.7)%
                           ---       -----       ------
   DOMESTIC TOTALS       9,712      11,855       (18.1)%
   ---------------       -----      ------       ------
   Selling Days             74          74