American Honda March 2010

[Justin Bimmer]

American Honda Reports March Sales Increase of 17.8 percent

Honda Division up 16.9 percent; Acura Division up 25.2 percent

TORRANCE, Calif., April 1 /PRNewswire/ -- American Honda Motor Co., Inc., posted March sales of 108,262 vehicles, an increase of 17.8 percent based on the daily selling rate*, the company announced today. American Honda year-to-date sales of 256,412 represent an increase of 12.5 percent based on the daily selling rate.

Honda Division posted March sales of 96,540, an increase of 16.9 percent versus March 2009, and was led by total car sales of 55,341, up 7.8 percent. Accord sales increased 23.2 percent to 29,120, and Civic sales increased 4.6 percent to 22,463.

Every Honda light-truck model posted a sales increase for the month, up 31.9 percent overall, with total sales of 41,199. CR-V sales of 14,848 increased 10.2 percent, Odyssey sales of 10,670 increased 25.8 percent and Pilot sales of 10,432 increased 47.8 percent.

“Our truck models are seeing the biggest gains compared to last year,” said John Mendel, executive vice president of sales for American Honda. “Across the lineup, people are seeking long-term value and are placing a high priority on making smart purchase decisions.”

Acura Division sales increased 25.2 percent to 11,722. Acura car sales posted an increase of 15.6 percent for a total of 7,152, led by TL sales of 3,917, an increase of 16.6 percent. TSX sales of 3,072, increased 15.6 percent. Acura MDX sales of 3,281, up 42.0 percent, led Acura total truck sales of 4,570, up 43.7 percent.

*The daily selling rate (DSR) is calculated with 26 days for March 2010 and 25 days for March 2009. Year-to-date, the DSR is calculated with 74 days for 2010, versus 75 days for 2009. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.