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Showing results for tags 'subscription'.
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Rivian says it is interested in pursuing a subscription model as one of the ways you can get into a Rivian truck or SUV. Subscription programs include all maintenance and insurance requirements in a single payment. Rivian sees potential for customers who want to use one vehicle for daily commuting and another vehicle for weekend jaunts. Traditionally, the subscription model has been geared towards the affluent with brands such as Cadillac, Volvo, Mercedes-Benz, and Lincoln. The only mid-price brand to try subscriptions in the U.S. has been Ford. Aside from the subscription option, customers will also be able to purchase directly from the company. Like Tesla, Rivian is eschewing the traditional dealership model and doing direct sales only. How Rivian will run the same gauntlet that Tesla did with state dealership associations is something that is still a mystery. Rivian has received large investments from outside firms such as Amazon, Ford, Cox Automotive, and others. Amazon recently announced that they placed an order for 100,000 electric delivery vans from Rivian. -
Rivian says it is interested in pursuing a subscription model as one of the ways you can get into a Rivian truck or SUV. Subscription programs include all maintenance and insurance requirements in a single payment. Rivian sees potential for customers who want to use one vehicle for daily commuting and another vehicle for weekend jaunts. Traditionally, the subscription model has been geared towards the affluent with brands such as Cadillac, Volvo, Mercedes-Benz, and Lincoln. The only mid-price brand to try subscriptions in the U.S. has been Ford. Aside from the subscription option, customers will also be able to purchase directly from the company. Like Tesla, Rivian is eschewing the traditional dealership model and doing direct sales only. How Rivian will run the same gauntlet that Tesla did with state dealership associations is something that is still a mystery. Rivian has received large investments from outside firms such as Amazon, Ford, Cox Automotive, and others. Amazon recently announced that they placed an order for 100,000 electric delivery vans from Rivian. View full article
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Genesis has introduced Spectrum all-inclusive leasing. While not a subscription service like Volvo's Care or Book by Cadillac , Spectrum does include insurance and all maintenance for 3 years. Subscription leasing services main draw is the ability of the leasee to switch vehicles at some point during the lease. Genesis Spectrum covers the following: 3 years/36,000 miles of complimentary scheduled maintenance 3 years/36,000 miles complimentary Service Valet 3 years of complimentary Genesis Connected Services, including Enhanced Roadside Assistance, Destination Search powered by Voice and Remote Start with climate control 3 years of complimentary SiriusXM® Travel Link (Data Services) 3 years of complimentary Annual Multimedia and Navigation Updates Up to $1,525 allowance for excess wear and use, excess mileage, and disposition fee for returning Genesis Finance customers Genesis is striking a balance between the car subscription services, which have questionable financial viability, and traditional basic leasing. Genesis Spectrum will be available first in Florida and then roll out to select markets nationwide. -
Genesis has introduced Spectrum all-inclusive leasing. While not a subscription service like Volvo's Care or Book by Cadillac , Spectrum does include insurance and all maintenance for 3 years. Subscription leasing services main draw is the ability of the leasee to switch vehicles at some point during the lease. Genesis Spectrum covers the following: 3 years/36,000 miles of complimentary scheduled maintenance 3 years/36,000 miles complimentary Service Valet 3 years of complimentary Genesis Connected Services, including Enhanced Roadside Assistance, Destination Search powered by Voice and Remote Start with climate control 3 years of complimentary SiriusXM® Travel Link (Data Services) 3 years of complimentary Annual Multimedia and Navigation Updates Up to $1,525 allowance for excess wear and use, excess mileage, and disposition fee for returning Genesis Finance customers Genesis is striking a balance between the car subscription services, which have questionable financial viability, and traditional basic leasing. Genesis Spectrum will be available first in Florida and then roll out to select markets nationwide. View full article -
Only a few months after closing it down, Cadillac is bringing back their Book subscription program. Expected to launch in the second quarter, the revised program will be bringing in their dealers to play a key role. "Book 2.0 really works even more closely with our dealer network because we think there's a lot of opportunity as you go forward. We're going to base it off the dealer network," said Cadillac marketing chief Deborah Wahl. "We have to recognize that all of us — from the manufacturers to the dealer networks — we have to evolve our models to keep up with where consumers are." The first phase of the program launch will see a small number of pilot programs launch in select cities. Interestingly, New York which was one of the first markets for the original Book will not be involved for the time being according to Wahl. Cadillac was one the first automakers to launch a subscription program back in March 2017. For $1,800 per month, a subscriber could pick from a number of Cadillac vehicles and swap in/out with no long-term commitment. The fee also covered various items such as maintenance and insurance. But Cadillac surprised everyone when it announced they would be shuttering Book back in November. “We are hitting the pause button for a brief time to make some tweaks to Book [by Cadillac] based on our learnings,” a spokesman for GM said at the time. It was unclear why Book closed down. Cadillac said there was a small group of customers that took advantage of swapping vehicles. There was also talk that certain aspects of the system, such as the back-end became a bit too costly. Dealers were not too happy about not being involved in this program. Cadillac handled many of the details such as delivery and service. Source: Automotive News (Subscription Required) View full article
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Only a few months after closing it down, Cadillac is bringing back their Book subscription program. Expected to launch in the second quarter, the revised program will be bringing in their dealers to play a key role. "Book 2.0 really works even more closely with our dealer network because we think there's a lot of opportunity as you go forward. We're going to base it off the dealer network," said Cadillac marketing chief Deborah Wahl. "We have to recognize that all of us — from the manufacturers to the dealer networks — we have to evolve our models to keep up with where consumers are." The first phase of the program launch will see a small number of pilot programs launch in select cities. Interestingly, New York which was one of the first markets for the original Book will not be involved for the time being according to Wahl. Cadillac was one the first automakers to launch a subscription program back in March 2017. For $1,800 per month, a subscriber could pick from a number of Cadillac vehicles and swap in/out with no long-term commitment. The fee also covered various items such as maintenance and insurance. But Cadillac surprised everyone when it announced they would be shuttering Book back in November. “We are hitting the pause button for a brief time to make some tweaks to Book [by Cadillac] based on our learnings,” a spokesman for GM said at the time. It was unclear why Book closed down. Cadillac said there was a small group of customers that took advantage of swapping vehicles. There was also talk that certain aspects of the system, such as the back-end became a bit too costly. Dealers were not too happy about not being involved in this program. Cadillac handled many of the details such as delivery and service. Source: Automotive News (Subscription Required) -
Lincoln launched a pilot program for its own subscription service through Ford's Canvas earlier this year in the Los Angeles and the San Francisco areas. Unlike other programs that offer new vehicles, Lincoln's program offered off-lease vehicles that ranged from 2015 to 2017 model years. This allowed Lincoln to offer lower prices than competitors - prices ranged from $500 to $950 plus variable pricing on the amount of miles per month. Perhaps unsurprisingly, Lincoln's subscription service isn't doing so hot. “I’ve been surprised how few people are genuinely interested in that type of ownership. If you had asked me a year ago, I would have said this is the next big thing. A lot of people are struggling to make the math work,” said Lincoln’s director of marketing, sales and service, Robert Parker. Parker explained that most of the customers who signed up needed a vehicle for a short time like searching for a new vehicle or needing something to get them around while their car was in the shop. “The amount of people coming out after one or two months is very high. It’s just kind of an interim process,” said Parker. Lincoln is going to be making some changes to their program, although it is unclear what those might be. Parker threw out the suggestion of involving Lincoln dealers in the service, along with expanding vehicle ability. Source: Automotive News (Subscription Required) View full article -
Lincoln's Used-Car Subscription Program Not Doing So Well
William Maley posted an article in Lincoln
Lincoln launched a pilot program for its own subscription service through Ford's Canvas earlier this year in the Los Angeles and the San Francisco areas. Unlike other programs that offer new vehicles, Lincoln's program offered off-lease vehicles that ranged from 2015 to 2017 model years. This allowed Lincoln to offer lower prices than competitors - prices ranged from $500 to $950 plus variable pricing on the amount of miles per month. Perhaps unsurprisingly, Lincoln's subscription service isn't doing so hot. “I’ve been surprised how few people are genuinely interested in that type of ownership. If you had asked me a year ago, I would have said this is the next big thing. A lot of people are struggling to make the math work,” said Lincoln’s director of marketing, sales and service, Robert Parker. Parker explained that most of the customers who signed up needed a vehicle for a short time like searching for a new vehicle or needing something to get them around while their car was in the shop. “The amount of people coming out after one or two months is very high. It’s just kind of an interim process,” said Parker. Lincoln is going to be making some changes to their program, although it is unclear what those might be. Parker threw out the suggestion of involving Lincoln dealers in the service, along with expanding vehicle ability. Source: Automotive News (Subscription Required) -
Porsche announced two new short-term loan programs that will launch as pilots in the United States: Porsche Drive and Porsche Host. Porsche Drive could be described as "Diet Porsche Passport". Subscribers will be able to reserve a Porsche model from four hours to a full week. After making their selection, a white-glove delivery service will drop off the Porsche vehicle within two hours in the Metro Atlanta area - where the pilot will take place. Pricing will range from $269 for four hours with a Macan or a 718 Cayman or Boxster; to $2,909 for a week-long rental of a 911. Prices don't include taxes and fees. Porsche Host is a partnership between the company and peer-to-peer car sharing service Turo. Host uses Porsche-approved and trained Turo hosts to offer users a "five-star Porsche experience". Vehicles are owned by the hosts and users have the option of renting the vehicle for day to over a month. The program will be launched in Los Angeles and San Francisco next month. “We want to offer a choice in how people experience the thrill of driving a Porsche. Our market research shows that consumers want options across a spectrum from access to ownership. The Porsche Drive and Porsche Host pilots are exciting, non-traditional ways to let customers choose how they get behind the wheel of a Porsche,” said Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. Source: Porsche Porsche Launches New Short-Term Access Pilots ‘Drive’ and ‘Host’ in U.S. Drive a Porsche for a day to a week or longer with rental or peer-to-peer models Atlanta, Georgia. Porsche is unveiling two pilot programs on the U.S. East and West Coasts to give drivers short-term, on-demand access to Porsche sports cars. “We want to offer a choice in how people experience the thrill of driving a Porsche,” said Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. (PCNA). “Our market research shows that consumers want options across a spectrum from access to ownership. The Porsche Drive and Porsche Host pilots are exciting, non-traditional ways to let customers choose how they get behind the wheel of a Porsche.” Porsche Drive PCNA is following up on its monthly subscription plan, Porsche Passport, with a short-term rental pilot called Porsche Drive. The program, powered by Clutch Technologies LLC (Clutch), offers a wide range of new Porsche models for periods from a few hours to a week. It launched this week in Atlanta. Porsche Drive includes white-glove concierge delivery service. Once a reservation is confirmed, the vehicle will be delivered within two hours to the customer's requested location in metro Atlanta. The service features hourly (four-hour minimum), daily, and weekly usage options for current model cars from all six Porsche model lines, including the iconic 911. Access to specific model variants will depend upon availability. Prices for Porsche Drive run from $269 (+ taxes and fees) for four hours in a Macan or 718 Cayman or Boxster, to $2,909 (+ taxes and fees) for weekly usage of a 911. Clutch will manage customer interaction as well as the end-to-end service delivery for Porsche Drive. To reserve a Porsche Drive vehicle, customers can make contact with Porsche directly through a chat on the www.porschedrive.us website, by phone at 678-831-6291, or by email at [email protected]. Porsche Host A second short-term program, Porsche Host, is a peer-to-peer pilot developed by Porsche Digital, Inc. with car-sharing marketplace provider Turo. The Porsche Host program will be available in Los Angeles and San Francisco via the Turo platform. Porsche cars in the program are owned by Turo hosts. The Porsche Host program will launch October 8 in Los Angeles and San Francisco. The program includes a group of outstanding Turo hosts who have been trained to offer a five-star Porsche experience. Guests can book a Porsche from a Porsche Host via the Turo app or website, for periods ranging from one day to a month or longer. -
Porsche announced two new short-term loan programs that will launch as pilots in the United States: Porsche Drive and Porsche Host. Porsche Drive could be described as "Diet Porsche Passport". Subscribers will be able to reserve a Porsche model from four hours to a full week. After making their selection, a white-glove delivery service will drop off the Porsche vehicle within two hours in the Metro Atlanta area - where the pilot will take place. Pricing will range from $269 for four hours with a Macan or a 718 Cayman or Boxster; to $2,909 for a week-long rental of a 911. Prices don't include taxes and fees. Porsche Host is a partnership between the company and peer-to-peer car sharing service Turo. Host uses Porsche-approved and trained Turo hosts to offer users a "five-star Porsche experience". Vehicles are owned by the hosts and users have the option of renting the vehicle for day to over a month. The program will be launched in Los Angeles and San Francisco next month. “We want to offer a choice in how people experience the thrill of driving a Porsche. Our market research shows that consumers want options across a spectrum from access to ownership. The Porsche Drive and Porsche Host pilots are exciting, non-traditional ways to let customers choose how they get behind the wheel of a Porsche,” said Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. Source: Porsche Porsche Launches New Short-Term Access Pilots ‘Drive’ and ‘Host’ in U.S. Drive a Porsche for a day to a week or longer with rental or peer-to-peer models Atlanta, Georgia. Porsche is unveiling two pilot programs on the U.S. East and West Coasts to give drivers short-term, on-demand access to Porsche sports cars. “We want to offer a choice in how people experience the thrill of driving a Porsche,” said Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. (PCNA). “Our market research shows that consumers want options across a spectrum from access to ownership. The Porsche Drive and Porsche Host pilots are exciting, non-traditional ways to let customers choose how they get behind the wheel of a Porsche.” Porsche Drive PCNA is following up on its monthly subscription plan, Porsche Passport, with a short-term rental pilot called Porsche Drive. The program, powered by Clutch Technologies LLC (Clutch), offers a wide range of new Porsche models for periods from a few hours to a week. It launched this week in Atlanta. Porsche Drive includes white-glove concierge delivery service. Once a reservation is confirmed, the vehicle will be delivered within two hours to the customer's requested location in metro Atlanta. The service features hourly (four-hour minimum), daily, and weekly usage options for current model cars from all six Porsche model lines, including the iconic 911. Access to specific model variants will depend upon availability. Prices for Porsche Drive run from $269 (+ taxes and fees) for four hours in a Macan or 718 Cayman or Boxster, to $2,909 (+ taxes and fees) for weekly usage of a 911. Clutch will manage customer interaction as well as the end-to-end service delivery for Porsche Drive. To reserve a Porsche Drive vehicle, customers can make contact with Porsche directly through a chat on the www.porschedrive.us website, by phone at 678-831-6291, or by email at [email protected]. Porsche Host A second short-term program, Porsche Host, is a peer-to-peer pilot developed by Porsche Digital, Inc. with car-sharing marketplace provider Turo. The Porsche Host program will be available in Los Angeles and San Francisco via the Turo platform. Porsche cars in the program are owned by Turo hosts. The Porsche Host program will launch October 8 in Los Angeles and San Francisco. The program includes a group of outstanding Turo hosts who have been trained to offer a five-star Porsche experience. Guests can book a Porsche from a Porsche Host via the Turo app or website, for periods ranging from one day to a month or longer. View full article
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When Polestar announced their first model, the 1, they said it would be available through a subscription for either two or three years. But it seems that you might be able to buy one outright if you have the cash. "I think it would be very difficult to me to turn around to a customer who walks in with a 'hundred-and-x thousand dollars' and says, 'I want to buy one.' I think I'm not particularly convinced that I'll be turning them away and saying, 'Absolutely not, sir or madam. You have to have it on subscription.' I think subscription is going to be a key part of it," said Jonathan Goodman, chief operating officer of Polestar to Roadshow. "I can't see us being a hundred-percent subscription, but that'll be the main offer we go through. If someone wants to buy a car, we need to look at the possibility of doing that, as well." If one was to buy a Polestar 1, how much would they be looking at? A statement from World Media Wire (marketing agency working with Polestar) said, "The target retail price of the Polestar 1, if purchased outright, is 1.3M SEK (130k Euro)." So we're looking at a price tag of $153,000. Source: Roadshow View full article
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When Polestar announced their first model, the 1, they said it would be available through a subscription for either two or three years. But it seems that you might be able to buy one outright if you have the cash. "I think it would be very difficult to me to turn around to a customer who walks in with a 'hundred-and-x thousand dollars' and says, 'I want to buy one.' I think I'm not particularly convinced that I'll be turning them away and saying, 'Absolutely not, sir or madam. You have to have it on subscription.' I think subscription is going to be a key part of it," said Jonathan Goodman, chief operating officer of Polestar to Roadshow. "I can't see us being a hundred-percent subscription, but that'll be the main offer we go through. If someone wants to buy a car, we need to look at the possibility of doing that, as well." If one was to buy a Polestar 1, how much would they be looking at? A statement from World Media Wire (marketing agency working with Polestar) said, "The target retail price of the Polestar 1, if purchased outright, is 1.3M SEK (130k Euro)." So we're looking at a price tag of $153,000. Source: Roadshow -
Porsche Passport is A Subscription Service for Porsche Fans
William Maley posted an article in Porsche
Subscription-access to a fleet of vehicles is starting to gain some traction. The latest automaker to join this bandwagon is Porsche. Porsche Passport is pretty straightforward - put up a certain amount of cash up every month and you'll get access to a number of Porsche vehicles that will be dropped off you for as long as you want. There are two tiers to Passport. Launch gives you access to eight model variants of the 718 Boxster, 718 Cayman, Cayenne, and Macan for $2,000 per month. Accelerate bumps the price to $3,000 per month, but it expands the variants to 22, including the 911 and Panamera 4S. To join, you'll need to pay a one-time $500 activation fee and download the Porsche Passport app. After a background and credit check, you'll be part of the program. The monthly fee includes tax, registration, maintenance, and detailing. There are no caps on mileage or swaps per month. Porsche Passport will begin as a pilot program in the Atlanta area - home to Porsche's North America office - beginning in November. If the program proves to be successful, expect more markets to follow. Source: Porsche Press Release is on Page 2 Porsche Launches New Sports Car and SUV Subscription Program Porsche Passport provides members with on-demand use of up to 22 model variants Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) today introduced Porsche Passport, a new sports car and SUV subscription program, which provides members flexible access to Porsche vehicles via a mobile app. This month-to-month subscription program offers frequent vehicle exchanges, unrestricted mileage, and on-demand access for up to 22 different Porsche models. In a new relationship with Clutch Technologies, LLC, Porsche Passport will conduct its pilot program in metro Atlanta, which is home to both companies. "Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy," said President and CEO Klaus Zellmer of PCNA. "With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips." Porsche Passport provides white-glove vehicle delivery in metro Atlanta through two membership plans - "Launch" and "Accelerate." "Launch": Includes on-demand access to eight model variants such as the 718 Boxster and Cayman S, as well as the Macan S and Cayenne, for a monthly fee of $2,000. "Accelerate": Includes on-demand access to 22 model variants such as the Porsche 911 Carrera S, the Panamera 4S sports sedan, the Macan GTS and Cayenne S E-Hybrid SUVs, in addition to the vehicles offered in the "Launch" package, for a monthly fee of $3,000. Membership plans include vehicle tax and registration, insurance, and maintenance, as well as detailing, for the fixed monthly fee. To sign up, Atlantans can download the Porsche Passport app available on Apple and Android devices to apply for membership. Both plans require a one-time activation fee of $500, and membership approval is dependent on a background and credit check. Once approved, the vehicle will be delivered to the member's requested location in metro Atlanta beginning November 2017. Users can schedule same day or future vehicle exchanges through the Porsche Passport app. "Porsche Passport will provide increased choice and flexibility for new target groups in the Atlanta market," said Vince Zappa, President of Clutch Technologies. "Clutch is proud to be the enabling technology behind the service." Clutch's technology platform will manage customer interaction as well as the end-to-end service delivery for Porsche Passport. The possibility of future market expansion will be determined after the pilot program. For more information about Porsche Passport, visit www.porschepassport.com or call 404-800-3173. -
Subscription-access to a fleet of vehicles is starting to gain some traction. The latest automaker to join this bandwagon is Porsche. Porsche Passport is pretty straightforward - put up a certain amount of cash up every month and you'll get access to a number of Porsche vehicles that will be dropped off you for as long as you want. There are two tiers to Passport. Launch gives you access to eight model variants of the 718 Boxster, 718 Cayman, Cayenne, and Macan for $2,000 per month. Accelerate bumps the price to $3,000 per month, but it expands the variants to 22, including the 911 and Panamera 4S. To join, you'll need to pay a one-time $500 activation fee and download the Porsche Passport app. After a background and credit check, you'll be part of the program. The monthly fee includes tax, registration, maintenance, and detailing. There are no caps on mileage or swaps per month. Porsche Passport will begin as a pilot program in the Atlanta area - home to Porsche's North America office - beginning in November. If the program proves to be successful, expect more markets to follow. Source: Porsche Press Release is on Page 2 Porsche Launches New Sports Car and SUV Subscription Program Porsche Passport provides members with on-demand use of up to 22 model variants Atlanta, Georgia. Porsche Cars North America, Inc. (PCNA) today introduced Porsche Passport, a new sports car and SUV subscription program, which provides members flexible access to Porsche vehicles via a mobile app. This month-to-month subscription program offers frequent vehicle exchanges, unrestricted mileage, and on-demand access for up to 22 different Porsche models. In a new relationship with Clutch Technologies, LLC, Porsche Passport will conduct its pilot program in metro Atlanta, which is home to both companies. "Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers' desire to experience our sports cars in new ways is a part of our core strategy," said President and CEO Klaus Zellmer of PCNA. "With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips." Porsche Passport provides white-glove vehicle delivery in metro Atlanta through two membership plans - "Launch" and "Accelerate." "Launch": Includes on-demand access to eight model variants such as the 718 Boxster and Cayman S, as well as the Macan S and Cayenne, for a monthly fee of $2,000. "Accelerate": Includes on-demand access to 22 model variants such as the Porsche 911 Carrera S, the Panamera 4S sports sedan, the Macan GTS and Cayenne S E-Hybrid SUVs, in addition to the vehicles offered in the "Launch" package, for a monthly fee of $3,000. Membership plans include vehicle tax and registration, insurance, and maintenance, as well as detailing, for the fixed monthly fee. To sign up, Atlantans can download the Porsche Passport app available on Apple and Android devices to apply for membership. Both plans require a one-time activation fee of $500, and membership approval is dependent on a background and credit check. Once approved, the vehicle will be delivered to the member's requested location in metro Atlanta beginning November 2017. Users can schedule same day or future vehicle exchanges through the Porsche Passport app. "Porsche Passport will provide increased choice and flexibility for new target groups in the Atlanta market," said Vince Zappa, President of Clutch Technologies. "Clutch is proud to be the enabling technology behind the service." Clutch's technology platform will manage customer interaction as well as the end-to-end service delivery for Porsche Passport. The possibility of future market expansion will be determined after the pilot program. For more information about Porsche Passport, visit www.porschepassport.com or call 404-800-3173. View full article
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Are you one of those people who can't seem to decide if they want a sports sedan or a luxury crossover? Then listen up as Cadillac has announced something you might be interested in. Next month, Cadillac will be launching 'Book by Cadillac' for the New York Metro Area. For $1,500 a month, members will be able to choose from Cadillac's Platinum trim and V-Series lineup. This is done through a smartphone app where a member can request a vehicle. From there, a concierge will drop off your selected vehicle to your requested location. Vehicles can be kept for as long as a member wants and can be easily swapped. The $1,500 monthly fee covers insurance, registration, and maintenance of the vehicle. Cadillac plans on launching Book into other markets down the road. Source: Cadillac Press Release is on Page 2 Introducing BOOK by Cadillac, a Bold New Luxury Vehicle Subscription Model Rather than owning a single vehicle, members can switch between different Cadillacs to best suit their needs with this first-of-its-kind subscription service from an OEM. NEW YORK — Cadillac is continuing to push the boundaries of the driving experience with a first-of-its kind luxury vehicle subscription service, BOOK by Cadillac. For a flat monthly fee, BOOK by Cadillac gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. “BOOK by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer. BOOK by Cadillac members will have app-enabled on-demand access to the latest premium trim Cadillac models to keep in their possession. The vehicles will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change. Members can just as easily take to the winding roads in a performance V Series and enjoy a back-mountain winter ski trip in an Escalade in the same week. Alternatively, they can keep an SUV during the winter months and switch to a performance sedan during the summer, with each vehicle picked up and delivered to their doorstep. With maintenance, insurance and detailing of the vehicle handled by Cadillac, members are freed from the baggage that comes with traditional vehicle ownership and given the freedom and flexibility to fit their lifestyle. BOOK by Cadillac will launch first in the New York metro area, with plans to debut in other markets. The Details: A flat monthly fee of $1,500 eliminates the hassles of car ownership so members can experience uninhibited driving. Membership is month-to-month with no long-term commitment required. Members can use a mobile app to reserve vehicles that will be delivered to their specified locations via a white-glove concierge service. Certain location restrictions apply. Members will have access to the current year Platinum Level Trim Cadillacs, including the XT5, CT6, Escalade and V Series. Registration, taxes, insurance and maintenance costs are included in the monthly rate and there is no limit on mileage. Other fees may apply. For detailed information on all the benefits of membership and how to join, please visit www.BOOKByCadillac.com. View full article
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Are you one of those people who can't seem to decide if they want a sports sedan or a luxury crossover? Then listen up as Cadillac has announced something you might be interested in. Next month, Cadillac will be launching 'Book by Cadillac' for the New York Metro Area. For $1,500 a month, members will be able to choose from Cadillac's Platinum trim and V-Series lineup. This is done through a smartphone app where a member can request a vehicle. From there, a concierge will drop off your selected vehicle to your requested location. Vehicles can be kept for as long as a member wants and can be easily swapped. The $1,500 monthly fee covers insurance, registration, and maintenance of the vehicle. Cadillac plans on launching Book into other markets down the road. Source: Cadillac Press Release is on Page 2 Introducing BOOK by Cadillac, a Bold New Luxury Vehicle Subscription Model Rather than owning a single vehicle, members can switch between different Cadillacs to best suit their needs with this first-of-its-kind subscription service from an OEM. NEW YORK — Cadillac is continuing to push the boundaries of the driving experience with a first-of-its kind luxury vehicle subscription service, BOOK by Cadillac. For a flat monthly fee, BOOK by Cadillac gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying. “BOOK by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer. BOOK by Cadillac members will have app-enabled on-demand access to the latest premium trim Cadillac models to keep in their possession. The vehicles will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change. Members can just as easily take to the winding roads in a performance V Series and enjoy a back-mountain winter ski trip in an Escalade in the same week. Alternatively, they can keep an SUV during the winter months and switch to a performance sedan during the summer, with each vehicle picked up and delivered to their doorstep. With maintenance, insurance and detailing of the vehicle handled by Cadillac, members are freed from the baggage that comes with traditional vehicle ownership and given the freedom and flexibility to fit their lifestyle. BOOK by Cadillac will launch first in the New York metro area, with plans to debut in other markets. The Details: A flat monthly fee of $1,500 eliminates the hassles of car ownership so members can experience uninhibited driving. Membership is month-to-month with no long-term commitment required. Members can use a mobile app to reserve vehicles that will be delivered to their specified locations via a white-glove concierge service. Certain location restrictions apply. Members will have access to the current year Platinum Level Trim Cadillacs, including the XT5, CT6, Escalade and V Series. Registration, taxes, insurance and maintenance costs are included in the monthly rate and there is no limit on mileage. Other fees may apply. For detailed information on all the benefits of membership and how to join, please visit www.BOOKByCadillac.com.
