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That rumor about Ford introducing a smaller truck below the Ranger from last summer? It seems we have gotten some confirmation on that. Jim Farley, Ford's president of global markets confirmed the plans during the Deutsche Bank Global Auto Industry Conference in Detroit - the same place where he dropped the F-150 electric bombshell. Ford is "investing in more affordable versions of our truck business" and that "you can expect new nameplates below where we compete today," Farley said at the conference. No timeframe was given. Interestingly, a Ford spokesman said “we’ll have more details to share about new nameplates in the future.” Usually, they go with the boilerplate answer of 'no comment." Last July, Automobile magazine reported Ford was working on a replacement for the Brazilian market Courier subcompact pickup truck. The new model would switch from the Fiesta to the Focus platform. Apparently, this project has caught the eye of Ford's U.S. office and there is talk about bringing here by 2022. Source: Automotive News (Subscription Required) -
That rumor about Ford introducing a smaller truck below the Ranger from last summer? It seems we have gotten some confirmation on that. Jim Farley, Ford's president of global markets confirmed the plans during the Deutsche Bank Global Auto Industry Conference in Detroit - the same place where he dropped the F-150 electric bombshell. Ford is "investing in more affordable versions of our truck business" and that "you can expect new nameplates below where we compete today," Farley said at the conference. No timeframe was given. Interestingly, a Ford spokesman said “we’ll have more details to share about new nameplates in the future.” Usually, they go with the boilerplate answer of 'no comment." Last July, Automobile magazine reported Ford was working on a replacement for the Brazilian market Courier subcompact pickup truck. The new model would switch from the Fiesta to the Focus platform. Apparently, this project has caught the eye of Ford's U.S. office and there is talk about bringing here by 2022. Source: Automotive News (Subscription Required) View full article
