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April's auto sales are one most automakers would like to pretend never happen due to big declines. But if there is a silver lining to April sales, it has to go to small sports cars. Automotive News ran the numbers and found that sales of small sports cars rose 3.4 percent so far this year. Contrast this with 12 percent drop in overall demand for cars. The big winner in this group was the Mazda MX-5 Miata with sales up 35 percent so far this year. Sales in April declined slightly from March (1,319 vs. 1,345 units), but rose sharply when compared to January (929) and February (1,108). Other models saw noticeable increases: Fiat 124 Spider saw its sales rise from 240 in January to 465 in April BMW's Z4 rose 42 percent so far this year (though it should be noted this model went out of production last August) Toyota 86 saw a small rise in overall sales Jaguar F-Type posted its best monthly sales of 406 units Source: Automotive News (Subscription Required) View full article -
Small Sports Cars Cast A Light in Bleak April Sales
William Maley posted an article in Automotive Industry
April's auto sales are one most automakers would like to pretend never happen due to big declines. But if there is a silver lining to April sales, it has to go to small sports cars. Automotive News ran the numbers and found that sales of small sports cars rose 3.4 percent so far this year. Contrast this with 12 percent drop in overall demand for cars. The big winner in this group was the Mazda MX-5 Miata with sales up 35 percent so far this year. Sales in April declined slightly from March (1,319 vs. 1,345 units), but rose sharply when compared to January (929) and February (1,108). Other models saw noticeable increases: Fiat 124 Spider saw its sales rise from 240 in January to 465 in April BMW's Z4 rose 42 percent so far this year (though it should be noted this model went out of production last August) Toyota 86 saw a small rise in overall sales Jaguar F-Type posted its best monthly sales of 406 units Source: Automotive News (Subscription Required)
