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At the 2015 Detroit Auto Show, Hyundai unveiled the Santa Cruz pickup concept. It was well received by the media and attendees to the show that Hyundai started making plans to possibly launch this truck, though the Korean home office had cold feet about this project. Much has changed since the debut of the Santa Cruz concept. Hyundai's sales have been falling as consumers are flocking to the likes of crossovers, SUVs, and trucks. So far in 2017, Hyundai has seen sales fall 11 percent. Michael J. O’Brien, Hyundai's Vice President of Corporate and Product Planning in the U.S. tells Reuters that the company's top brass has finally given the green light for the pickup project. It is expected to be similar to the Santa Cruz concept and will likely be based on one of Hyundai's crossovers. A timeframe for when would see the truck was not given. The truck is part of broader plan to get Hyundai back on track in the U.S. According to sources, Hyundai is planning to launch a new Santa Fe Sport next year, followed by a replacement for the three-row Santa Fe in 2019, and ending with an all-new Tucson in 2020. Source: Reuters -
At the 2015 Detroit Auto Show, Hyundai unveiled the Santa Cruz pickup concept. It was well received by the media and attendees to the show that Hyundai started making plans to possibly launch this truck, though the Korean home office had cold feet about this project. Much has changed since the debut of the Santa Cruz concept. Hyundai's sales have been falling as consumers are flocking to the likes of crossovers, SUVs, and trucks. So far in 2017, Hyundai has seen sales fall 11 percent. Michael J. O’Brien, Hyundai's Vice President of Corporate and Product Planning in the U.S. tells Reuters that the company's top brass has finally given the green light for the pickup project. It is expected to be similar to the Santa Cruz concept and will likely be based on one of Hyundai's crossovers. A timeframe for when would see the truck was not given. The truck is part of broader plan to get Hyundai back on track in the U.S. According to sources, Hyundai is planning to launch a new Santa Fe Sport next year, followed by a replacement for the three-row Santa Fe in 2019, and ending with an all-new Tucson in 2020. Source: Reuters View full article -
Back in March, we reported on that Hyundai was putting the Santa Cruz Concept under the microscope to decide whether or not to make it into a production model. Now Motor Trend reports that a decision could be reached in November at the automaker's global product review. “We feel pretty good about it,” said Dave Zuchowski , Hyundai Motor America CEO. “Our intention at Detroit was to prove to Korea that we have to build [the Santa Cruz]. The reaction has been overwhelmingly positive, and that has been fed back to Korea.” How confident is Zuchowski getting a yes to the Santa Cruz? Basic engineering work on this model has already begun. Source: Motor Trend View full article
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Back in March, we reported on that Hyundai was putting the Santa Cruz Concept under the microscope to decide whether or not to make it into a production model. Now Motor Trend reports that a decision could be reached in November at the automaker's global product review. “We feel pretty good about it,” said Dave Zuchowski , Hyundai Motor America CEO. “Our intention at Detroit was to prove to Korea that we have to build [the Santa Cruz]. The reaction has been overwhelmingly positive, and that has been fed back to Korea.” How confident is Zuchowski getting a yes to the Santa Cruz? Basic engineering work on this model has already begun. Source: Motor Trend -
The Hyundai HCD-15 Santa Cruz concept shown at the 2015 Detroit Auto Show is the automaker's idea of a compact truck with such features as seating for five and a unique bed that can extend to provide more space. With the concept getting raves from the press and auto show visitors, Hyundai has decided to investigate the truck idea further. Reuters reports that a unnamed Hyundai executive told reporters a pickup truck is under consideration. But Park Byung-cheol, a director at Hyundai's R&D division said there were "hurdles" to the production of a truck. Byung-cheol didn't go into detail about what 'hurdles' are. Source: Reuters -
Hyundai News:Hyundai Considers Whether or Not To Do A Pickup
William Maley posted a topic in Hyundai
The Hyundai HCD-15 Santa Cruz concept shown at the 2015 Detroit Auto Show is the automaker's idea of a compact truck with such features as seating for five and a unique bed that can extend to provide more space. With the concept getting raves from the press and auto show visitors, Hyundai has decided to investigate the truck idea further. Reuters reports that a unnamed Hyundai executive told reporters a pickup truck is under consideration. But Park Byung-cheol, a director at Hyundai's R&D division said there were "hurdles" to the production of a truck. Byung-cheol didn't go into detail about what 'hurdles' are. Source: Reuters View full article
