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From the 'how does this make sense' file, Fiat Chrysler Automobile is planning to expand its dealer network in the U.S. by adding around 380 new dealers. This news first came to light last week as Automotive News learned from two dealers and a source at FCA about the plans. The goal of this expansion is to try and expand market share. But there are a number of issues. For one, FCA has been seeing its sales and market share drop in the past few months due to a thinner product lineup. Second, some of the locations that FCA is planning to put new stores are within a few miles of existing stores. For example, two dealers in Louisana have filed protests with Louisiana Motor Vehicle Commission for a proposed dealer in Kenner, LA. One of the dealers notes in their protest that the location is less than five miles from where they are. As they say in their protest, "will either be closer to Bergeron or, worse, must drive by Bergeron, if they are going to do business with the new point." A number of dealers in Texas have also filed complaints on new dealerships in their respective areas. Finally, an internal FCA source tells Automotive News that the company's dealership location consultant, Urban Science doesn't agree with the expansion plans. The data from the consultant "does not support these additional points." Fiat Chrysler Automobiles and Urban Sciences were unable to comment. Source: Automotive News (Subscription Required), 2 -
From the 'how does this make sense' file, Fiat Chrysler Automobile is planning to expand its dealer network in the U.S. by adding around 380 new dealers. This news first came to light last week as Automotive News learned from two dealers and a source at FCA about the plans. The goal of this expansion is to try and expand market share. But there are a number of issues. For one, FCA has been seeing its sales and market share drop in the past few months due to a thinner product lineup. Second, some of the locations that FCA is planning to put new stores are within a few miles of existing stores. For example, two dealers in Louisana have filed protests with Louisiana Motor Vehicle Commission for a proposed dealer in Kenner, LA. One of the dealers notes in their protest that the location is less than five miles from where they are. As they say in their protest, "will either be closer to Bergeron or, worse, must drive by Bergeron, if they are going to do business with the new point." A number of dealers in Texas have also filed complaints on new dealerships in their respective areas. Finally, an internal FCA source tells Automotive News that the company's dealership location consultant, Urban Science doesn't agree with the expansion plans. The data from the consultant "does not support these additional points." Fiat Chrysler Automobiles and Urban Sciences were unable to comment. Source: Automotive News (Subscription Required), 2 View full article -
What is the big problem with new cars? According to a new survey, it happens to be the infotainment systems. A study done by automotive consultants SBD and polling firm Nielsen asked some 14,000 owners about features in their cars and asked which ones were the best and the worst. The ten that scored the lowest in the survey were all related in some form to the infotainment system. These included smart phone integration, built-in apps, customizable instrument panels, and voice recognition. “It’s sort of an arms race -- who can have the most technology in the vehicle -- and consumers are confused,” said Nielsen Vice President Mike Chadsey at a connected-car symposium yesterday. The study also showed that 43 percent of participants said automakers are adding too much infotainment tech. So why are automakers adding all of this tech? Andrew Hart, director of SBD explained that automakers add all sorts of tech to draw in customers and to help boost revenue. But this might backfire as owners might go to another brand because of how bad the infotainment system was. If you to improve the chances of owner sticking with your brand, just get the infotainment right, getting the right set of features that people actually want to use and making them easy to use,” said Hart. Source: Automotive News (Subscription Required) View full article
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What is the big problem with new cars? According to a new survey, it happens to be the infotainment systems. A study done by automotive consultants SBD and polling firm Nielsen asked some 14,000 owners about features in their cars and asked which ones were the best and the worst. The ten that scored the lowest in the survey were all related in some form to the infotainment system. These included smart phone integration, built-in apps, customizable instrument panels, and voice recognition. “It’s sort of an arms race -- who can have the most technology in the vehicle -- and consumers are confused,” said Nielsen Vice President Mike Chadsey at a connected-car symposium yesterday. The study also showed that 43 percent of participants said automakers are adding too much infotainment tech. So why are automakers adding all of this tech? Andrew Hart, director of SBD explained that automakers add all sorts of tech to draw in customers and to help boost revenue. But this might backfire as owners might go to another brand because of how bad the infotainment system was. If you to improve the chances of owner sticking with your brand, just get the infotainment right, getting the right set of features that people actually want to use and making them easy to use,” said Hart. Source: Automotive News (Subscription Required)
