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Luxury automakers are going smaller to try and attract more buyers to their showroom. Already, Audi, BMW, Infiniti, and Mercedes-Benz have sort of vehicle and others are planning to launch one in the future. One brand you will not see join this crowd is Genesis. “I don’t want to comment on the moves of the others. We have a pretty clear strategy planned out with what we want to do. Therefore the sedan line-up is pretty complete with the G90, G80 and G70 (pictured above),” said Manfred Fitzgerald, Genesis’ senior vice president to CarAdvice. “Now going lower than that, like the others are – I don’t think that is in our playbook. Other brands, due to their history and where they’re going from where they are, they might think otherwise. We have so much still to accomplish, and so many white spots still on the map, if you will, so there is enough room for us to play it in the conventional way.” But that doesn't Genesis could see something added to their passenger car lineup down the road. Fitzgerald has said previously that a sleek grand tourer could happen. Source: CarAdvice -
Luxury automakers are going smaller to try and attract more buyers to their showroom. Already, Audi, BMW, Infiniti, and Mercedes-Benz have sort of vehicle and others are planning to launch one in the future. One brand you will not see join this crowd is Genesis. “I don’t want to comment on the moves of the others. We have a pretty clear strategy planned out with what we want to do. Therefore the sedan line-up is pretty complete with the G90, G80 and G70 (pictured above),” said Manfred Fitzgerald, Genesis’ senior vice president to CarAdvice. “Now going lower than that, like the others are – I don’t think that is in our playbook. Other brands, due to their history and where they’re going from where they are, they might think otherwise. We have so much still to accomplish, and so many white spots still on the map, if you will, so there is enough room for us to play it in the conventional way.” But that doesn't Genesis could see something added to their passenger car lineup down the road. Fitzgerald has said previously that a sleek grand tourer could happen. Source: CarAdvice View full article -
If you were hoping for Volvo to do something smaller than the upcoming 40 Series (C30 hatchback), then you'll be disappointed with this news. Volvo CEO Hakan Samuelsson tells Car and Driver they're aren't planning to anything below the 40 Series. “It’s very hard to make money in that segment right now . . . of course we could downsize [our CMA architecture, which underpins the 40-series], but that is not on the agenda,” said Samuelsson. Volvo has played in this arena before with the C30 hatchback. But the model never really made an impact on the marketplace. Over the course of eight years, Volvo only sold around 200,000 C30s. Source: Car and Driver -
If you were hoping for Volvo to do something smaller than the upcoming 40 Series (C30 hatchback), then you'll be disappointed with this news. Volvo CEO Hakan Samuelsson tells Car and Driver they're aren't planning to anything below the 40 Series. “It’s very hard to make money in that segment right now . . . of course we could downsize [our CMA architecture, which underpins the 40-series], but that is not on the agenda,” said Samuelsson. Volvo has played in this arena before with the C30 hatchback. But the model never really made an impact on the marketplace. Over the course of eight years, Volvo only sold around 200,000 C30s. Source: Car and Driver View full article
