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Genesis is slowly building out its lineup of vehicles with a compact sedan called the G70 coming soon, along with a variety of SUVs and a coupe. We now have an idea of the possible names for these upcoming models. Motor Authority has found various trademark filings done by Genesis for the United States Patent and Trademark Office. First up, Genesis has filed trademarks on GV60, GV70, and GV80. This is for their upcoming lineup of SUVs which first saw previewed the GV80 concept earlier this year at New York. Genesis has said their SUVs will use GV and a number for naming. We know that Genesis is working on a coupe that is due to arrive in 2020 and it could be wearing a GT nameplate. Genesis has filed trademark applications for GT60, GT70, GT80, and GT90. Finally, Motor Authority found a filing for the G60 trademark. This could possibly hint at a subcompact model of some sort. As with all stories dealing with trademarks, this doesn't mean vehicles will appear with these names. But we can count on some of the GV names appearing on future models. Source: Motor Authority View full article -
Genesis is slowly building out its lineup of vehicles with a compact sedan called the G70 coming soon, along with a variety of SUVs and a coupe. We now have an idea of the possible names for these upcoming models. Motor Authority has found various trademark filings done by Genesis for the United States Patent and Trademark Office. First up, Genesis has filed trademarks on GV60, GV70, and GV80. This is for their upcoming lineup of SUVs which first saw previewed the GV80 concept earlier this year at New York. Genesis has said their SUVs will use GV and a number for naming. We know that Genesis is working on a coupe that is due to arrive in 2020 and it could be wearing a GT nameplate. Genesis has filed trademark applications for GT60, GT70, GT80, and GT90. Finally, Motor Authority found a filing for the G60 trademark. This could possibly hint at a subcompact model of some sort. As with all stories dealing with trademarks, this doesn't mean vehicles will appear with these names. But we can count on some of the GV names appearing on future models. Source: Motor Authority -
Cadillac will be positioning the CT6 as a technology showcase for the brand. Automotive News reports that GM is banking on suite of new technologies to entice customers into checking out the new flagship. “Cadillac is the place where we will experiment with technology our customers want in the future,” said GM Vice President of global product development, Mark Reuss. Such technologies include lightweight body structure combining steel and aluminum to give the car both stiffness and agility; a suite of super cruise automated driving technologies; a new rear-view mirror that streams video from the rear-view camera; and a new twin-turbocharged 3.0L six-cylinder that is promised to be the most powerful in the class. In other Cadillac news, the brand's Chief Marketing Officer Uwe Ellinghaus told Forbes that along with CT nomenclature for sedans, crossovers will change over the XT nomenclature. Much like the CT, the XT nomenclature will have a number at the end designating the model. “It’s a logical thing to give some mental space like this in your naming scheme. So many other brands have done that sort of thing, across industries. It’s not rocket science. It doesn’t fit our immediate business needs, but this simple logic will help us build this brand and enhance recognition over the long term,” said Ellinghaus. Despite the name changes, one model will be excluded from this. The Escalade will keep its name as its the most memorable nameplate in the brand's lineup. Source: Automotive News (Subscription Required), The Detroit News, Forbes (Author's Note: Hat tip to Cmicasa the Great on the CT6 story. -WM) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
Cadillac will be positioning the CT6 as a technology showcase for the brand. Automotive News reports that GM is banking on suite of new technologies to entice customers into checking out the new flagship. “Cadillac is the place where we will experiment with technology our customers want in the future,” said GM Vice President of global product development, Mark Reuss. Such technologies include lightweight body structure combining steel and aluminum to give the car both stiffness and agility; a suite of super cruise automated driving technologies; a new rear-view mirror that streams video from the rear-view camera; and a new twin-turbocharged 3.0L six-cylinder that is promised to be the most powerful in the class. In other Cadillac news, the brand's Chief Marketing Officer Uwe Ellinghaus told Forbes that along with CT nomenclature for sedans, crossovers will change over the XT nomenclature. Much like the CT, the XT nomenclature will have a number at the end designating the model. “It’s a logical thing to give some mental space like this in your naming scheme. So many other brands have done that sort of thing, across industries. It’s not rocket science. It doesn’t fit our immediate business needs, but this simple logic will help us build this brand and enhance recognition over the long term,” said Ellinghaus. Despite the name changes, one model will be excluded from this. The Escalade will keep its name as its the most memorable nameplate in the brand's lineup. Source: Automotive News (Subscription Required), The Detroit News, Forbes (Author's Note: Hat tip to Cmicasa the Great on the CT6 story. -WM) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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For almost a decade, Cadillac has been using a three-letter naming system which is (insert letter here) followed by T and S. Small sedans such as the ATS start towards the beginning of the alphabet while larger sedans such as the XTS go towards the end. However, not all of Cadillac's vehicles follow this. For example, the SRX crossover and Escalade. Many complain that Cadillac's nomenclature is confusing and will only get worse when more models are added. Cadillac's marketing chief Uwe Ellinghaus is one of them. "There's no doubt with an expanding product portfolio we need to revise our entire nomenclature," Ellinghaus told reporters at Geneva. How Cadillac plans to change their nomenclature wasn't hinted at by Ellinghaus. The only thing he said is that it would not copy BMW or Mercedes-Benz. "I'm on the case. We are aware that this is currently a weakness of the Cadillac brand." Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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Cadillac's Marketing Boss Isn't A Fan Of The Three Letter Names
William Maley posted an article in Cadillac
For almost a decade, Cadillac has been using a three-letter naming system which is (insert letter here) followed by T and S. Small sedans such as the ATS start towards the beginning of the alphabet while larger sedans such as the XTS go towards the end. However, not all of Cadillac's vehicles follow this. For example, the SRX crossover and Escalade. Many complain that Cadillac's nomenclature is confusing and will only get worse when more models are added. Cadillac's marketing chief Uwe Ellinghaus is one of them. "There's no doubt with an expanding product portfolio we need to revise our entire nomenclature," Ellinghaus told reporters at Geneva. How Cadillac plans to change their nomenclature wasn't hinted at by Ellinghaus. The only thing he said is that it would not copy BMW or Mercedes-Benz. "I'm on the case. We are aware that this is currently a weakness of the Cadillac brand." Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
William Maley Staff Writer - CheersandGears.com October 3, 2013 Ever wonder why more automakers are jumbling letters and numbers together to name vehicles? Its because there are less names that automakers can legally use around the world. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," said Russ Clark, director of marketing for Chevrolet. "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken," said Infiniti's president, Johan de Nysschen. That's why you see automakers get creative. In the case of Infiniti, the company announced they would changing over to a new naming scheme where Q + number are for passenger cars, and QX + number for SUVs and crossovers. The company got a lot of heat for this, but the company says this system will be less confusing in the long run. Other automakers like Chrysler are going back to their past to get names for their new vehicles, i.e. Dodge Dart. However with a change in name, there comes a large cost. According to Larry Dominique, president of ALG, the cost of marketing a new vehicle is around $100 million in advertising. If it has a new name, the advertising costs double. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
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William Maley Staff Writer - CheersandGears.com October 3, 2013 Ever wonder why more automakers are jumbling letters and numbers together to name vehicles? Its because there are less names that automakers can legally use around the world. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," said Russ Clark, director of marketing for Chevrolet. "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken," said Infiniti's president, Johan de Nysschen. That's why you see automakers get creative. In the case of Infiniti, the company announced they would changing over to a new naming scheme where Q + number are for passenger cars, and QX + number for SUVs and crossovers. The company got a lot of heat for this, but the company says this system will be less confusing in the long run. Other automakers like Chrysler are going back to their past to get names for their new vehicles, i.e. Dodge Dart. However with a change in name, there comes a large cost. According to Larry Dominique, president of ALG, the cost of marketing a new vehicle is around $100 million in advertising. If it has a new name, the advertising costs double. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
By William Maley Staff Writer - CheersandGears.com February 18, 2013 Motor Trend has gotten their hands on some new information on what's coming down the pipeline at Cadillac. Some of it is good news, while other has us worried. We'll start with the bad stuff first. Apparently GM's bean counters are making a comeback. A source says that the new Omega-based flagship has seen its door handles switched from ones that cost $5.00 to ones that cost $1.80. On the surface this seems a bit ridiculous, but considering this new model will compete with the likes of the BMW 7-Series, Mercedes-Benz S-Class, Audi A8, and others, every little thing counts. There is also talk about the next-generation CTS Sportwagon and Coupe not appearing due to the bean counters. Now I have been hearing that there would not be CTS Sportwagon mostly due to the poor sales. We'll be keeping a close eye on this. Now onto some happier news. Multiple sources tell Motor Trend that Cadillac is giving second thoughts to its naming convention. No one seems to like the ELR name that will be appearing on Cadillac's upcoming electric vehicle. Cadillac is looking through their back catalog to see what names they could use. Also in the pipeline is the ATS-V. Motor Trend reports that a twin-turbo V6 will be the engine of choice. Those who were hoping for V8 might want to stay tuned as there is a chance of V8 ATS-V coming towards the end of the ATS' lifecycle. Finally is next-generation CTS-V. Motor Trend reports that GM is considering using using a variation of the C7's LT1 engine that will either use supercharging or turbocharging. Source: Motor Trend William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
By William Maley Staff Writer - CheersandGears.com February 18, 2013 Motor Trend has gotten their hands on some new information on what's coming down the pipeline at Cadillac. Some of it is good news, while other has us worried. We'll start with the bad stuff first. Apparently GM's bean counters are making a comeback. A source says that the new Omega-based flagship has seen its door handles switched from ones that cost $5.00 to ones that cost $1.80. On the surface this seems a bit ridiculous, but considering this new model will compete with the likes of the BMW 7-Series, Mercedes-Benz S-Class, Audi A8, and others, every little thing counts. There is also talk about the next-generation CTS Sportwagon and Coupe not appearing due to the bean counters. Now I have been hearing that there would not be CTS Sportwagon mostly due to the poor sales. We'll be keeping a close eye on this. Now onto some happier news. Multiple sources tell Motor Trend that Cadillac is giving second thoughts to its naming convention. No one seems to like the ELR name that will be appearing on Cadillac's upcoming electric vehicle. Cadillac is looking through their back catalog to see what names they could use. Also in the pipeline is the ATS-V. Motor Trend reports that a twin-turbo V6 will be the engine of choice. Those who were hoping for V8 might want to stay tuned as there is a chance of V8 ATS-V coming towards the end of the ATS' lifecycle. Finally is next-generation CTS-V. Motor Trend reports that GM is considering using using a variation of the C7's LT1 engine that will either use supercharging or turbocharging. Source: Motor Trend William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
