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The 2019 Buick Envision has an omission that no other Buick model has at this moment, the lack of the 'Buick' name on the back. At the time, we thought this wasn't a big deal. Maybe someone at GM forgot to put the name badge on the Envision. But this is a bigger deal than we first thought. Late last week, GM Authority learned from brand reps that Envision will be the first Buick model to drop the name badge. Other Buick models will follow in the 2019 model year. Since then, Automotive News has gotten confirmation about this decision. "It was a small running change that we didn't view as especially worth announcing to the world, but I've been pretty amazed by the interest in it in the past couple days," Buick spokesman Stuart Fowle told the publication. Fowle explained the reason for dropping the 'Buick' script is consistency across marketplaces. Models sold in China don't have the 'Buick' name on the vehicles. Market research also showed "that 3 out of 4 consumers recognize the tri-shield badge as Buick without seeing the name." "We are in the minority of brands that have their badge in addition to having their name on the back of the vehicle. It was like we were saying Buick on the back of the car two times," said Fowle. Source: GM Authority, Automotive News (Subscription Required) -
The 2019 Buick Envision has an omission that no other Buick model has at this moment, the lack of the 'Buick' name on the back. At the time, we thought this wasn't a big deal. Maybe someone at GM forgot to put the name badge on the Envision. But this is a bigger deal than we first thought. Late last week, GM Authority learned from brand reps that Envision will be the first Buick model to drop the name badge. Other Buick models will follow in the 2019 model year. Since then, Automotive News has gotten confirmation about this decision. "It was a small running change that we didn't view as especially worth announcing to the world, but I've been pretty amazed by the interest in it in the past couple days," Buick spokesman Stuart Fowle told the publication. Fowle explained the reason for dropping the 'Buick' script is consistency across marketplaces. Models sold in China don't have the 'Buick' name on the vehicles. Market research also showed "that 3 out of 4 consumers recognize the tri-shield badge as Buick without seeing the name." "We are in the minority of brands that have their badge in addition to having their name on the back of the vehicle. It was like we were saying Buick on the back of the car two times," said Fowle. Source: GM Authority, Automotive News (Subscription Required) View full article
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For the past few months, we have been reporting that Teramont was the possible name for Volkswagen's upcoming three-row crossover. But it seems the model will be named something else. Automobilwoche reports that the new crossover will wear the 'Atlas' nameplate. Volkswagen filed trademark applications for the name with the U.S. Government back in April. According to Automotive News, the Atlas name shows that VW Group of America CEO Hinrich Woebcken made good on a promise back in July that the crossover “much easier to pronounce, American-style name”. A Volkswagen spokeswoman declined to comment on the 'Atlas' name. Volkswagen is planning to show the new three-row crossover at an event on October 27th. Source: Automobilwoche via Automotive News (Subscription Required) Pic Credit: Auto Sina -
For the past few months, we have been reporting that Teramont was the possible name for Volkswagen's upcoming three-row crossover. But it seems the model will be named something else. Automobilwoche reports that the new crossover will wear the 'Atlas' nameplate. Volkswagen filed trademark applications for the name with the U.S. Government back in April. According to Automotive News, the Atlas name shows that VW Group of America CEO Hinrich Woebcken made good on a promise back in July that the crossover “much easier to pronounce, American-style name”. A Volkswagen spokeswoman declined to comment on the 'Atlas' name. Volkswagen is planning to show the new three-row crossover at an event on October 27th. Source: Automobilwoche via Automotive News (Subscription Required) Pic Credit: Auto Sina View full article
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Alfa Romeo's newest product plan has the Gilula arriving sometime this year, followed by a midsize crossover that is expected to go into production late this year. We have some new information on the crossover. Auto Express reports the new crossover will be named Stelvio. This information comes from FCA CEO Sergio Marchionne at a recent event. Stelvio comes from the Stelvio Pass – a curvy stretch of road in Italy. The Stelvio will use a modified version of the Giulia's platform and have the choice of rear-wheel or all-wheel drivetrains. It is expected that a range of four and six-cylinder gas and diesel engines will be on offer. Auto Express says there will also be a Quadrifoglio Verde version boasting the 2.9L twin-turbo V6 found in the Giulia Quadrifoglio Verde. Marchionne also mentioned that the Giulia would be heading into production next month, refuting a report from earlier in the month saying the model had been pushed back once again due to failing internal crash tests. However, we'll believe Marchionne when the Giulia begins rolling off the production line, whenever that may be. Source: Auto Express -
Alfa Romeo's newest product plan has the Gilula arriving sometime this year, followed by a midsize crossover that is expected to go into production late this year. We have some new information on the crossover. Auto Express reports the new crossover will be named Stelvio. This information comes from FCA CEO Sergio Marchionne at a recent event. Stelvio comes from the Stelvio Pass – a curvy stretch of road in Italy. The Stelvio will use a modified version of the Giulia's platform and have the choice of rear-wheel or all-wheel drivetrains. It is expected that a range of four and six-cylinder gas and diesel engines will be on offer. Auto Express says there will also be a Quadrifoglio Verde version boasting the 2.9L twin-turbo V6 found in the Giulia Quadrifoglio Verde. Marchionne also mentioned that the Giulia would be heading into production next month, refuting a report from earlier in the month saying the model had been pushed back once again due to failing internal crash tests. However, we'll believe Marchionne when the Giulia begins rolling off the production line, whenever that may be. Source: Auto Express View full article
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Production Version of Chevrolet Bolt Will Keep the Name
William Maley posted an article in Chevrolet
We know that Chevrolet will be sending the Bolt concept car into production late next year, but there a number of items still up in the air such as what will the production model will be called. Surely Chevrolet won't keep the Bolt name as it introduces confusion with the Volt, right? Tim Mahoney, Chevrolet's marketing chief tells USA Today that Bolt is sticking around. "The decision is made. The name won't be changed,"said Mahoney Mahoney explained that while the two names do sound similar, it provides Chevrolet "an advantage." That advantage is the Bolt name "association with Chevrolet is nearly immediate,"since the Volt is a well known Chevrolet. Mahoney went onto say that Chevrolet did two studies trying out the Bolt name on potential buyers. The results were the same; buyers liked the name. Source: USA Today -
We know that Chevrolet will be sending the Bolt concept car into production late next year, but there a number of items still up in the air such as what will the production model will be called. Surely Chevrolet won't keep the Bolt name as it introduces confusion with the Volt, right? Tim Mahoney, Chevrolet's marketing chief tells USA Today that Bolt is sticking around. "The decision is made. The name won't be changed,"said Mahoney Mahoney explained that while the two names do sound similar, it provides Chevrolet "an advantage." That advantage is the Bolt name "association with Chevrolet is nearly immediate,"since the Volt is a well known Chevrolet. Mahoney went onto say that Chevrolet did two studies trying out the Bolt name on potential buyers. The results were the same; buyers liked the name. Source: USA Today View full article
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The Fiat roadster (formally the Alfa Romeo roadster) that is being developed with a bit of help from Mazda has gotten a name. Automotive News Europe reports that the upcoming roadster will wear the 124 Spider name when it launches. This comes from Fiat Chrysler CEO Sergio Marchionne who revealed the name to reporters at the Geneva Motor Show this week. The name can trace it roots back to 1966 when it was used on a 2+2 convertible based on the Fiat 124. The original 124 Spider was designed by Pininfarina and come equipped with a variety of engines throughout its life including a 1.4L four-cylinder and 2.0L. Marchionne went onto say that the model would be sold worldwide, but didn't reveal a launch window. Source: Automotive News Europe (Subscription Required) View full article
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The Fiat roadster (formally the Alfa Romeo roadster) that is being developed with a bit of help from Mazda has gotten a name. Automotive News Europe reports that the upcoming roadster will wear the 124 Spider name when it launches. This comes from Fiat Chrysler CEO Sergio Marchionne who revealed the name to reporters at the Geneva Motor Show this week. The name can trace it roots back to 1966 when it was used on a 2+2 convertible based on the Fiat 124. The original 124 Spider was designed by Pininfarina and come equipped with a variety of engines throughout its life including a 1.4L four-cylinder and 2.0L. Marchionne went onto say that the model would be sold worldwide, but didn't reveal a launch window. Source: Automotive News Europe (Subscription Required) -
The Chevrolet Bolt concept will be heading into production in late 2016, with sales beginning in 2017. But there is the question of whether or not the 'Bolt' name will go on the production model or not. The name is confusing as it sounds similar to the Chevrolet Volt. "Some people think it's confusing. "People are having some fun with it. It is generating awareness, which is good. It's so conversational," said Alan Batey, president of GM North America to the Detroit Free Press. Batey did say that there is a debate going on General Motors of whether to keep the Bolt name or go with something else. "We're still in the decision phase. It could go either way," said Batey. Whether or not the Bolt name changes, Batey said there will be a clear difference between the Bolt and Volt. Source: Detroit Free Press View full article
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The Chevrolet Bolt concept will be heading into production in late 2016, with sales beginning in 2017. But there is the question of whether or not the 'Bolt' name will go on the production model or not. The name is confusing as it sounds similar to the Chevrolet Volt. "Some people think it's confusing. "People are having some fun with it. It is generating awareness, which is good. It's so conversational," said Alan Batey, president of GM North America to the Detroit Free Press. Batey did say that there is a debate going on General Motors of whether to keep the Bolt name or go with something else. "We're still in the decision phase. It could go either way," said Batey. Whether or not the Bolt name changes, Batey said there will be a clear difference between the Bolt and Volt. Source: Detroit Free Press -
Cadillac News: Cadillac's Upcoming Flagship Has A Name: CT6
William Maley posted a topic in Cadillac
For the longest time, we have been calling Cadillac's upcoming flagship the LTS after a rumor tipped this to be name. But we now know that the new flagship, premiering next year, will have a different name. In a press release today, Cadillac announced that their upcoming flagship will wear the CT6 name. "The Cadillac CT6 continues our brand's elevation and global growth. CT6 will constitute an entirely new approach to the prestige sedan, emphasizing a dynamic driving experience and advanced technology," said Uwe Ellinghaus, Cadillac chief marketing officer. Now the CT6 name also introduces a big change for Cadillac. According to the release, 'lettering like “CT” would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models.' "As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally," Ellinghaus said. "However, this will be an evolutionary process – we will only change a product's name when the product itself is redesigned or an all-new model is created, as in this instance." Source: Cadillac William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. Press Release is on Page 2 Page 1 of 2 1 2 → Last » Click here to view the article -
For the longest time, we have been calling Cadillac's upcoming flagship the LTS after a rumor tipped this to be name. But we now know that the new flagship, premiering next year, will have a different name. In a press release today, Cadillac announced that their upcoming flagship will wear the CT6 name. "The Cadillac CT6 continues our brand's elevation and global growth. CT6 will constitute an entirely new approach to the prestige sedan, emphasizing a dynamic driving experience and advanced technology," said Uwe Ellinghaus, Cadillac chief marketing officer. Now the CT6 name also introduces a big change for Cadillac. According to the release, 'lettering like “CT” would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models.' "As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally," Ellinghaus said. "However, this will be an evolutionary process – we will only change a product's name when the product itself is redesigned or an all-new model is created, as in this instance." Source: Cadillac William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 Upcoming Top-End Product Named Cadillac CT6 DETROIT – Cadillac announced today that its new, high-technology car positioned at the top of its range will be called Cadillac CT6. "The Cadillac CT6 continues our brand's elevation and global growth," said Uwe Ellinghaus, Cadillac chief marketing officer. "CT6 will constitute an entirely new approach to the prestige sedan, emphasizing a dynamic driving experience and advanced technology." When it launches in late-2015, the CT6 will expand the Cadillac range upwards – meaning it will not replace any current product. Positioned above today's CTS and XTS product lines, the CT6 aims to join the elite group of top-class large luxury cars. Currently in development, the new RWD-oriented sedan uses advanced, lightweight materials and new body construction techniques to reduce fuel consumption while enhancing driving dynamics and safety. "This Cadillac will be the lightest and most agile car in the class of top-level large luxury sedans," said Travis Hester, executive chief engineer, Cadillac CT6. "Using the lessons learned from our dynamic ATS and CTS product lines, we have developed an entirely new vehicle architecture for the CT6. It will employ a mixed material philosophy that combines the best and most efficient components optimized for each area of this new top-of-the-range car." The model name CT6 is derived from Cadillac's use of CTS for its centerpiece carline, the current version of which is Motor Trend Car of the Year for 2014, Road & Track's Best Luxury Sedan and one of Car and Driver's "10Best." The name also indicates a coming shift to a simplified naming convention for future Cadillac models. Under this strategy, familiar lettering like "CT" would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models. "As we expand the portfolio, we can assist consumers in placing the cars within a structure, as they compare cars both within our showroom and across the market generally," Ellinghaus said. "However, this will be an evolutionary process – we will only change a product's name when the product itself is redesigned or an all-new model is created, as in this instance." The Cadillac CT6 will be assembled in Detroit, part of a previously announced $384 million investment in the Detroit-Hamtramck plant. Tools and equipment unique to the CT6 were installed recently at the plant. Production is slated to begin in the fourth quarter of 2015. -
William Maley Staff Writer - CheersandGears.com July 6, 2012 Back in March, we reported that the MINI Paceman concept shown at the Detroit Auto Show would be wearing the Countryman Coupe nameplate. Well, cross that off as MINI's senior vice president, Dr. Kay Segler said this week the Paceman will be the new name. "The Mini Paceman is the world’s first sports activity coupe in the premium compact segment. It combines a clear appetite for extravagance and infectious driving fun in a style that only Mini could pull off with such authenticity.” The new Paceman will be shown at the Paris Motor Show later this year, with sales beginning in 2013. Source: Automobile Magazine William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
William Maley Staff Writer - CheersandGears.com July 6, 2012 Back in March, we reported that the MINI Paceman concept shown at the Detroit Auto Show would be wearing the Countryman Coupe nameplate. Well, cross that off as MINI's senior vice president, Dr. Kay Segler said this week the Paceman will be the new name. "The Mini Paceman is the world’s first sports activity coupe in the premium compact segment. It combines a clear appetite for extravagance and infectious driving fun in a style that only Mini could pull off with such authenticity.” The new Paceman will be shown at the Paris Motor Show later this year, with sales beginning in 2013. Source: Automobile Magazine William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
