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While the Lincoln MKT will depart from consumer showrooms when the Aviator launches next year, it will be sticking around for some time to serve those in the livery market. Robert Parker, Lincoln's marketing manager tells Automotive News that the MKT has become a favorite for livery services and funeral homes and they want to keep around for a just a bit longer. "MKT can fill that role profitably for the company and will for the time being. We don't think it negatively impacts the brand," said Parker. "It has a place. Just like a long snapper on a football team. Nobody knows their name, or cares, but if he screws up a snap, it's a bad day." Why not have the Aviator take on that role? According to Parker, the brand doesn't want the new Aviator on rental lots which could be detrimental to their growing cache. Consumers have completely forgotten about the MKT. Through August, Lincoln has only moved 1,653 MKTs, a 22 percent drop when compared to the same time last year. Source: Automotive News (Subscription Required) -
While the Lincoln MKT will depart from consumer showrooms when the Aviator launches next year, it will be sticking around for some time to serve those in the livery market. Robert Parker, Lincoln's marketing manager tells Automotive News that the MKT has become a favorite for livery services and funeral homes and they want to keep around for a just a bit longer. "MKT can fill that role profitably for the company and will for the time being. We don't think it negatively impacts the brand," said Parker. "It has a place. Just like a long snapper on a football team. Nobody knows their name, or cares, but if he screws up a snap, it's a bad day." Why not have the Aviator take on that role? According to Parker, the brand doesn't want the new Aviator on rental lots which could be detrimental to their growing cache. Consumers have completely forgotten about the MKT. Through August, Lincoln has only moved 1,653 MKTs, a 22 percent drop when compared to the same time last year. Source: Automotive News (Subscription Required) View full article
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What's in store for the Lincoln MKT? If a report from The Truth About Cars has any idea, it looks like it could be going to a normal crossover shape. A source tells TTAC that engineers are working on a project Known internally as ‘Aviator’. This project will be using the next-generation Ford Explorer as a base. No report as to what platform this will use, but some believe its the upcoming D6 platform which will allow for front, rear, and all-wheel drive configurations. The source goes onto say that there will not be a next-generation Ford Flex. “We do not comment on speculation. MKT continues to be present in our lineup, with a new model in 2015. By 2020, we expect to expand the segments that we participate in by adding two new nameplates to the Lincoln brand. We have not provided any indications about the products or their names," said Lincoln spokesman Stéphane Cesareo in a comment to TTAC. Source: The Truth About Cars View full article -
Rumorpile: Lincoln MKT Replacement Could Be Based On Next-Gen Explorer
William Maley posted an article in Lincoln
What's in store for the Lincoln MKT? If a report from The Truth About Cars has any idea, it looks like it could be going to a normal crossover shape. A source tells TTAC that engineers are working on a project Known internally as ‘Aviator’. This project will be using the next-generation Ford Explorer as a base. No report as to what platform this will use, but some believe its the upcoming D6 platform which will allow for front, rear, and all-wheel drive configurations. The source goes onto say that there will not be a next-generation Ford Flex. “We do not comment on speculation. MKT continues to be present in our lineup, with a new model in 2015. By 2020, we expect to expand the segments that we participate in by adding two new nameplates to the Lincoln brand. We have not provided any indications about the products or their names," said Lincoln spokesman Stéphane Cesareo in a comment to TTAC. Source: The Truth About Cars -
Lincoln To Offer A 2.0L EcoBoost As An Option For MKT Town Car
William Maley posted an article in Lincoln
William Maley Staff Writer - CheersandGears.com August 2, 2012 Lincoln's replacement for the town car for livery services, the MKT Town Car, will have a fuel efficient option for those who are looking to save on their gas bills. Motor Trend reports that the MKT Town Car for the 2013 model year will come with a 2.0L EcoBoost four-cylinder in a FWD configuration. The 2.0L EcoBoost provides 235 HP and 260 lb-ft of torque. EPA rates the 2.0L at 20 City/28 highway/23 combined. That's considerably better than 3.7L V6 option that provides 300 HP and 275 lb-ft torque. EPA rates the 3.7 at 17 City/24 Highway/19 Combined. Note, the 3.7L V6 comes with AWD as standard equipment. The MKT Town Car with the 2.0L EcoBoost starts at $49,845, about $1,100 less than the 3.7L V6. Source: Motor Trend -
William Maley Staff Writer - CheersandGears.com August 2, 2012 Lincoln's replacement for the town car for livery services, the MKT Town Car, will have a fuel efficient option for those who are looking to save on their gas bills. Motor Trend reports that the MKT Town Car for the 2013 model year will come with a 2.0L EcoBoost four-cylinder in a FWD configuration. The 2.0L EcoBoost provides 235 HP and 260 lb-ft of torque. EPA rates the 2.0L at 20 City/28 highway/23 combined. That's considerably better than 3.7L V6 option that provides 300 HP and 275 lb-ft torque. EPA rates the 3.7 at 17 City/24 Highway/19 Combined. Note, the 3.7L V6 comes with AWD as standard equipment. The MKT Town Car with the 2.0L EcoBoost starts at $49,845, about $1,100 less than the 3.7L V6. Source: Motor Trend View full article
