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Daimler EQ EV Onslaught of Trademarks Daimler filed this week multiple trademarks on top of a large amount at the end of last week in regards to their EQ electric auto line up. This also covers the EQC which is for the electric crossover versions. Seems according to Wolfgang Wurth, we will see an EQA, EQB, EQE and EQS in the car lineup. Then we have the EQC lineup of Crossovers. Then you have the latest filing for a new AMG Performance Unit which is clearly defined as an Electric vehicle. Daimler also has like BMW stated they will have wireless charging pads that can charge 100 kilometers every 5 minutes which is 62 miles for those understanding standard only. This means a 20 min to recharge the 400 kilometer or 248 miles battery pack. Yet with this news of Daimlers world wide push on the EV front with their EQ product line you have the opposite news from Fortune that Chery auto manufacturing of China has filed a complaint with the Chinese trademark office about Mercedes-benz use of the EQ as it is too similar to their eQ that they have used for the last couple of years. If Chinese trademark bars Daimler from using the EQ name in China, this could throw wrinkles in Daimlers plan to have a world wide EQ EV auto brand that is global and not end up having to deal with multiple names. The future is a disruptive one that will be interesting to watch as we truly hit a global platform of selling products. Justia Trademarks site The Drive Story Daimler EQ site Fortune Story
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G. David Felt Alternative Fuels & Propulsion writer www.CheersandGears.com Reading this on Motor Trend and I have to ask when will this ugly CUV Coupe fad end? http://wot.motortrend.com/1412_bmw_x6_fighting_mercedes_gle_coupe_prototype_shows_lots_of_skin.html With stated AMG version using a twin turbo V8 engine, this brought up many questions for me to wonder about. Is the big engine V8 powered CUV / SUV's going to become the sole domain of Trucks or will the governments rewrite the spec to force the death of V8's? How does this offer any real benefit over the more traditional CUV/SUV? Can the market really justify / afford to support so many niche auto's? Does this tend to give view into what could cause future money waste and force MB and BMW to have to pare back their product offerings once the market stops buying the less than useful niche products? How does a Jelly bean style fit into MB style language as this seems to be generic looking and stand out at the same time? So many questions and no real clear cut answer. WHAT DO YOU THINK? Will this be a winner for MB or more of a distraction? Sound Off!