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Mazda Reports August Sales Mirroring Changes in Customer Tastes Across the Industry, Momentum Continues for Mazda's Crossover SUV Line as CX-5 Posts Record Sales for Fifth Month in a Row IRVINE, Calif., Sept. 1, 2017 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total August U.S. sales of 25,846 vehicles, representing a decrease of 1.0 percent versus August of last year. Year-to-date sales through August are down 2.4 percent versus last year, with 194,559 vehicles sold. With 27 selling days in August 2017, versus 26 the year prior, on a Daily Selling Rate (DSR) basis, the company posted a decrease of 4.7 percent. Key August sales notes: Mazda CX-5 continued its sales streak, posting its fifth record-breaking month in a row. With 11,631 vehicles sold in the month of August, the mid-size crossover SUV posted an increase of 9.6 percent over August of last year. Sales of the Mazda MX-5 Miata rose 9.5 percent year-over-year (YOY), with 901 vehicles sold in the month of August. This number includes both the MX-5 soft top and MX-5 RF. Total sales of Mazda's CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 6.5 percent in August, with 14,868 vehicles sold. Mazda's predictive i-ACTIV All-Wheel Drive remains a popular choice among customers purchasing crossover SUVs, with 64.3 percent of CX-line vehicles sold in August being equipped with the AWD option. Month-To-Date Year-To-Date August August % % MTD August August % % YTD 2017 2016 Change DSR 2017 2016 Change DSR Mazda3 6,754 7,297 (7.4)% (10.9)% 53,995 66,781 (19.1)% (19.9)% Mazda5 - 16 (100.0)% (100.0)% 9 362 (97.5)% (97.5)% Mazda6 3,323 4,006 (17.0)% (20.1)% 24,814 31,810 (22.0)% (22.8)% MX-5 Miata 901 823 9.5% 5.4% 8,871 7,088 25.2% 23.9% CX-3 1,436 1,492 (3.8)% (7.3)% 10,528 12,494 (15.7)% (16.6)% CX-5 11,631 10,612 9.6% 5.5% 80,110 73,054 9.7% 8.6% CX-9 1,801 1,863 (3.3)% (6.9)% 16,232 7,787 108.4% 106.4% Total Vehicles CARS 10,978 12,142 (9.6)% (12.9)% 87,689 106,044 (17.3)% (18.1)% TRUCKS 14,868 13,967 6.5% 2.5% 106,870 93,335 14.5% 13.4% TOTAL 25,846 26,109 (1.0)% (4.7)% 194,559 199,378 (2.4)% (3.4)% Selling Days 27 26 204 202
