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Mercedes-Maybach has finally taken the wraps off the Maybach GLS 600 4Matic. Debuting in Guangzhou, China is a good indication of where Maybach feels the heart of this vehicles sales will be even though it will be produced in the U.S. It extends the portfolio of the Mercedes-Maybach brand by combining the body design and technical basis of the GLS with the luxury of a top-class sedan. Its spacious interior with the highest-grade materials and extremely effective noise insulation creates a stylish and luxurious atmosphere. From their pleasantly elevated seating position, thanks to electronically operated roller sun blinds on the two rear side windows, the passengers can decide for themselves how much of their surroundings they want to see. The AIRMATIC suspension included with the fully-active E-ACTIVE BODY CONTROL system effectively keeps the road bumps at bay. For the first time there is a dedicated Maybach drive program that ensures even more comfort. Access and egress are also highly convenient: when the doors are opened, the vehicle is lowered slightly, and an illuminated running board made of anodized aluminum quickly and silently emerges on the respective side of the vehicle. The V8 engine with a displacement of four liters, which can develop 550 hp and 538 lb-ft of torque, is an engine variant developed exclusively for Maybach and moves the car discreetly and powerfully. The engine is combined with the 48-volt system EQ Boost. The Mercedes-Maybach GLS 600 4MATIC will go on sale in the U.S. in the second half of 2020. The rest of the extensive press release is on Page 2 The Mercedes-Benz star surmounts the hood in the classic way, while the fine, vertical chrome struts of the Maybach radiator grille create a pinstripe effect. Effective chrome highlights around the side windows, and the chrome inserts in the side sill panels, lend dignity and elegance to the profile. The 22 or 23-inch wheels were developed exclusively for this model, with the 23-inch version echoing the pinstripe theme. The tailpipe trim elements with a small cross rib emphasize the model's identity as a Mercedes-Maybach. The same applies to the brand emblem, which is positioned at various points such as on the D-pillar. As a special, Maybach-specific feature, two-tone paintwork is available in eight different, elegant color combinations. Another eye-catching feature of the Mercedes-Maybach GLS is the electronically extending running boards. They make accessing and leaving the high seating position both convenient and safe. With surfaces of anodized aluminum laced with black rubber strips, illuminated in the dark and particularly wide in the area of the rear doors, they ensure a very special visual appeal. When in their retracted state, the running boards are concealed behind the side sill panels. If a rear door is opened, the running board on the side concerned automatically swings into position in around one second. This default setting can be changed using a special menu in the MBUX infotainment system. The equipment features: luxury, leather and reclining seats The standard appointments of the Mercedes-Maybach GLS 600 4MATIC are already decidedly luxurious. The two outer rear seats can be electronically converted into reclining seats. Padded areas and the dashboard are finished in fine Nappa leather, with a range of further cushions and leather interior linings available on request. An electronic panoramic sliding/tilting sunroof with an opaque roller blind is standard, as are heated and ventilated massaging seats. Available on special request, the fixed center console transforms the car into a spacious four-seater whose rear is just as suitable for working as it is for relaxing. This console is available with extending, folding tables and even a refrigerator with space for champagne bottles. Suitable silver champagne flutes for this are available from the accessories range. A dedicated fragrance was developed for the Mercedes-Maybach GLS as part of the optional AIR BALANCE package: the white osmanthus blossom, floral and light, is rounded off by a gentle leather note and spicy tea. From the power transfer and suspension to the headlamp technology, the technical systems of the Mercedes- Maybach GLS correspond to the most comfortable equipment level of the technically related Mercedes-Benz SUVs. Starting from this basis, added value that is typically Maybach is often a further result. For example, noise insulation in the interior has been raised to an even higher level by installing a rigid partition and a fixed parcel shelf behind the rear seats, separating the interior from the luggage compartment. A separate air conditioner for the rear seats is standard, and features additional vents and heater boosters with which temperature control is even faster. There is a dedicated Maybach drive program for the suspension and powertrain; its settings offer passengers in particular the ultimate in ride comfort. With the standard MBUX Rear Tablet in the center console or the armrest between the rear seats, the extensive comfort and entertainment functions can also be intuitively controlled from the rear seats. The integration of digital devices used by passengers comprises all of the common standards. At a Glance GLS 600 4MATIC Number of cylinders/arrangement 8/V Displacement 3,982 cc Rated output 550 hp @ 6,000 – 6,500 rpm Add. output with EQ Boost Up to 21 hp Rated torque 538 lb-ft @ 2,500 – 5,000 rpm Add. torque with EQ Boost Up to 184 lb-ft Acceleration 0-60 mph 4.8 sec (est.) Top speed 130 mph Length/width/height 204.9 in / 79.9 in / 72.4 in (5205 mm / 2030 mm / 1838 mm) Wheelbase 123.4 in (3135 mm) Track, front/rear 66.9 in / 67.8 in (1699 mm /1723 mm) Turning circle 41.0 ft (12.5 m) Successful sub-brand: Mercedes-Maybach The Mercedes-Maybach brand stands for exclusive luxury, maximum comfort and state-of-the-art technology in automotive engineering, services and accessories. It is seen as a trailblazer in defining style and status. The maxim of its name-giver Wilhelm Maybach was to create the very best from the very best. In 2014 Mercedes- Maybach was established as a sub-brand of Mercedes-Benz as part of a brand realignment. Since its market launch in 2015, more than 45,000 examples of the Mercedes-Maybach S-Class have been delivered worldwide. In 2018 more Mercedes-Maybach S-Class cars were sold than ever before: one in seven S-Class models sold was a Maybach. The new Mercedes-Maybach GLS Interview: Martin Hülder, Head of Product Management Mercedes-Maybach "Unique combination of comfort, technology and luxury" Martin Hülder has been Director of Product Management Mercedes-Maybach since November 2014. With a degree in automotive engineering, he has occupied senior sales and marketing positions at Daimler AG since 2007. He explains the role of the Mercedes-Maybach GLS 600 4MATIC for the brand's further development. Mr. Hülder, in a nutshell: What does Mercedes-Maybach stand for? Hülder: Mercedes-Maybach stands for the ultimate in comfort, top technology and therefore sheer luxury. With the Mercedes-Maybach GLS 600 4MATIC, the brand is being extended with the addition of a model in the SUV segment. Why? The SUV vehicle concept has a major advantage for the luxury segment: the high seating position. In combination with the running boards, this makes access and egress outstandingly easy and convenient. Furthermore, the raised position gives the occupants a different perspective of the surroundings, and many Mercedes-Maybach customers greatly appreciate this. Incidentally, a raised seating position is nothing new in the luxury segment: the grand luxury sedans of the 1930s, such as the Maybach Zeppelin, had a similar seating height for the driver and passengers, and very similar proportions. Are you also aiming the GLS at new customers who are less interested in classic sedan models? Of course. We are also aiming at customers who already drive an SUV. The different entry and the different seating position are experiences they want to retain. The worldwide success of SUVs has changed the standards and habits of car buyers. Will the success of the luxury SUV come at the expense of the classical sedan models? We are convinced that there will tend to be a distinction in demand rather than a substitution. The differences in design and vehicle concept are simply too great for that. We therefore see the SUV as a supplementary offer. Our customers normally own several different vehicles – and if they drive an SUV, we want them to drive a Mercedes-Maybach that offers them the luxury they expect from the brand. By the way: Since its market launch in 2015, more than 45,000 examples of the Mercedes-Maybach S-Class have been delivered worldwide. In 2018 more Mercedes-Maybach S-Class cars were sold than ever before: one in seven S-Class models sold was a Maybach. What distinguishes the Mercedes-Maybach GLS from other luxury SUVs? The unique combination of comfort, technology and luxury. The great spaciousness, especially in the second seat row, and the use of materials are just two examples. Attention to detail also makes a difference. Think of the electronically extending running boards, which have ergonomic advantages when entering and leaving the vehicle. Their design is classically Mercedes-Maybach: fully integrated into the side sill panels, they are not visible in the retracted position. There is also the very high standard of design, which for example includes louvres in a pinstripe design and illuminated surfaces – which makes getting in a real experience. What role does the Mercedes-Maybach GLS play within the portfolio? Following various limited-edition small series by Mercedes-Maybach, for example the S-Class Cabriolet or the G-Class Landaulet, the GLS will supplement the Mercedes-Maybach Portfolio alongside the S-Class. We are therefore able to offer customers with different preferences a wider choice. Are there also high-quality accessories suitable for the vehicle? Yes, the brand experience goes well beyond the vehicle itself and the available services. The brand rounds off the lifestyle of its customers with various accessories. The licensing partner "Maybach – Icons of Luxury" produces exclusive collections accompanying the brand, and individual accessories that perfectly complement the individual models--for example travel bags, sunglasses, leatherwear and home accessories. As well as first- class quality and design, the greatest importance is attached to the functionality of the products and accessories. Fine logo emblems and embossing lend a stylish touch to the products. However, the all-around brand experience goes even further. The exclusive international customer program "Circle of Excellence" offers unique events such as joint tours or test drives with new vehicles, opportunities for personal conversations with Mercedes-Maybach experts and brand ambassadors, and exclusive insights into our production locations. The new Mercedes-Maybach GLS Exterior design Luxury in its purest form The Mercedes-Maybach GLS combines the body form and superior, robust technical basis provided by the GLS, the S-Class among SUVs, with all the technical and material luxury of a top-class sedan. It stylishly yet emphatically shows its special standing among the Mercedes-Benz SUVs. The Mercedes- Maybach bears the Mercedes star in the traditional way, upright on the hood. Where the Mercedes-Benz GLS sports a large star between two horizontal louvres in the radiator grille, the Mercedes-Maybach grille has a fine, elegant line of vertical chrome pinstripes as a motif. They widen into small oar-blades at the upper edge, blending into the chrome frame bearing the lettering MAYBACH at its top center. "The Mercedes-Maybach brand represents 'Ultimate Luxury' in its most contemporary, purest form," says Gorden Wagener, Chief Design Officer at Daimler AG. "The brand's style is embodied in sublime beauty, supreme aesthetics and elegance. In order to define the luxury of the future, we are taking the concept of Sensual Purity to the next level and transforming ourselves from a premium manufacturer to the world's leading design brand." The headlamps with Intelligent Light System LED technology as standard present the entire front lighting as if in jewelry showcases. Below the radiator grille, the front bumper has a wide air inlet that discreetly suggests the power of the V8 engine with a finely woven grille in high-grade chrome. On the left and right of the radiator grille, this grille has finely curved trim strips for additional embellishment, and it tapers to form an elegant, slim cross-piece emphasizing the horizontal line between the radiator grille and the registration plate bracket. Below the chrome grille the bumper has a high-gloss black paint finish and a robust, high-gloss chrome underguard indicating the vehicle's considerably refined SUV character. The side view of the car likewise shows a refined reinterpretation of the SUV genes. The robust chrome surrounds of the side windows are subdivided by the chrome-plated B-pillar facings. This embellishing feature is a fixed part of the Mercedes-Maybach bumper signature, and externally emphasizes the length of the rear seating area. The black-painted side sill panels with chrome inserts and the strut-mounted roof rails, all typical SUV features, have also been made into embellishing features with their high-gloss finish and striking chrome highlights. On the D-pillar, an elegant Mercedes-Maybach badge underlines the high quality and great attention to detail. In the dark, a Mercedes-Maybach emblem projected onto the ground from the exterior mirrors is part of the welcome light show when opening the vehicle. Illuminated ramp: the extending running boards ensure a dynamic entry experience The side sill panels in particular are more than just an embellishment. They include a running board that automatically swings out for passengers to enter and leave the vehicle. Made from high-gloss aluminum with anti-slip rubber strips, the more than two-meter long running boards not only allow Mercedes-Maybach GLS drivers and passengers convenient access and egress, but also ensure an incomparable spectacle each time (see next chapter for details). The large wheels have a diameter of 32.5 inches (825 mm), while the rims measure 22 or 23 inches in diameter. Their multi-spoke design was conceived exclusively for the Mercedes-Maybach. The design of the 23- inch wheels echoes the pinstripe motif of the radiator grille. The slim, filigree spokes blend into the rim flange as small oar-blades, like the louvres of the radiator grille. The standard 22-inch wheels are made of die-cast aluminum painted in high-gloss black with a high-sheen finish, while the 23-inch wheels are made of forged, polished aluminum. The elegant hub covers are made of high-quality metal, and bear a Mercedes star surrounded by "Maybach" lettering on each side. The large, flush-mounted wheels completely fill the wheel arches. The SUV-specific wheel arch flares are painted in the vehicle color. Striking and elegant embellishments as design features are continued at the rear of the Mercedes-Maybach GLS. Below the rear window, to the left and right of the Mercedes star, the car shows its model designation in a Mercedes-Maybach specific script. Below this a chrome facing extends across the entire width of the car, from the outer edge of the first rear light to its counterpart on the other side. A second trim strip is fitted at the height of the loading sill, and the rear reflectors are embedded in the broad ends of the reflectors like gemstones. The lower edge of the rear bumper is painted in high-gloss black, and carries a robust, high-gloss chrome underguard that encloses the two large, rectangular tailpipe trim elements. Between them a characteristic, horizontal connecting piece provides a further, typical Mercedes-Maybach design feature. Two-tone paint finishes are optionally available, and these underline the balanced proportions of the body. A total of eight combinations are planned, the color named first being that of the lower section: Lunar Blue/Iridium Silver; designoDiamond White/Obsidian Black; Iridium Silver/designoDiamond White; Iridium Silver/Selenite Grey; Obsidian Black/Kalahari Gold; Obsidian Black/Patagonia Red; Obsidian Black/Rubellite Red; Emerald Green/Mojave Silver. These paint finishes are rendered particularly elegant by the fluid course of the separating lines, where a fine pinstripe in the one color merges into the body of the other color along the vehicle's beltline. This fine line once again echoes the pinstripe motif. The new Mercedes-Maybach GLS Under the microscope: the electric running boards Spectacular impact assured One highlight of the Mercedes-Maybach GLS are the electronically extending running boards. They make accessing and leaving the high seating position both convenient and safe, and ensure an elegant spectacle. The running boards painted in high-gloss black are each 6.8 feet (2.06 meters) long, and have a maximum width of 21 centimeters in the rear door areas – they are slightly narrower below the front doors. They occupy the entire length of the side sill panels. Black rubber strips are inset into their surfaces of anodized aluminum, with their contours echoing the oar-blade pattern from the radiator grille at the rear end. At the rear end of each running board there is also a chrome-look Mercedes-Maybach emblem. When in the retracted position, the running board is almost invisibly concealed within the side sill panel. In this position it is inclined towards the center of the vehicle by around 45°, and closely follows the side sill. This means that ground clearance is not compromised. When a side door is opened, the running board on the side concerned is first moved downwards silently and smoothly by two electrically powered arms of die-cast aluminum each with four articulation joints, and then moves outwards to a horizontal position. The time taken between operating the door handle and deployment of the running board is roughly only one second. In the dark, as an addition to the ambient illumination provided by the open doors, the running board surface in the rear door area is illuminated by an LED strip in the side sill panel, including projection of the Maybach emblem. When the car is lowered by 25 mm by AIRMATIC when the door is opened, the distance between the road surface and the vehicle's underfloor is further reduced by the running board, making access and egress even easier. The anti-slip rubber strips ensure a secure foothold. The support structure of each running board is designed for a maximum load of 441 lbs (200 kg). If a rear door is opened, the running board on the side concerned automatically swings outwards. This default setting can be changed at any time, using a special menu in the media display. For example, it is also possible to keep the running boards permanently retracted or only activated on manual instruction. In manual mode, the running boards can also be deployed when the doors are closed. If the vehicle is moving at more than 10 mph, the running boards are automatically retracted. In the Off-Road drive program, the automatic function is always deactivated to avoid collisions with uneven surfaces. After the side door is closed, the running board retracts in around 1.5 seconds. The kinematics and installed position of the running board ensure that on level surfaces, deployment and retraction of the running board is possible without constraint even in the low-level position of the AIRMATIC. For safety reasons the automatic function has sensors similar to those used in the anti-pinch protection systems of power windows or sliding sunroofs. The procedure is therefore automatically stopped if a collision occurs with an obstacle. The new Mercedes-Maybach GLS Interior design Sure-footed styling and authentic luxury The interior of the Mercedes-Maybach uses the generous dimensions of the GLS to offer drivers and passengers comfortable seating in all four or five seats where they are able to use their time as they wish. Especially the Executive Rear can be used both as an office and as a private relaxation zone. The integration of digital devices plays an important role in every seat. High-resolution displays with brilliant graphics and touchscreens for controlling the extensive features further enhance the luxurious ambience. The Mercedes-Maybach user can perfectly integrate his or her digital environment into the car, whether as a self-driver or being chauffeured. The character of the interior is particularly reflected in the high-grade materials, which are fitted and finished with great care and a high level of craftsmanship. The generosity and luxury of the Mercedes-Maybach are reflected for example in the Nappa Leather lined dashboard and the horizontal, chrome-look louvres of the air vents. The latter make a discreet reference to typical Mercedes-Maybach details from the exterior design, for example the pinstripe decor of the radiator grille or the horizontal connecting piece of the tailpipe trim elements. The central element in the dashboard's design is an impressively sized screen unit embedded in an energetic, distinctively styled and fully leather-lined instrument panel. The instrument panel flows into the door panels, and the integral trim element likewise extends into the doors. At the same time, it creates the impression that the upper cockpit section is floating. The instrument cluster and media display (2 x 12.3-inch as standard) are housed behind a shared continuous glass surface to form a large free-standing screen. When the ignition is switched on, the passengers are welcomed on all screens by an animation with Maybach lettering and an exclusive color combination. There is then a choice of different display styles such as Sport, Progressive or Discreet, which contain different numbers of displays and adjust the ambience to suit the current mood. A presentation with brilliant graphics underlines the comprehensibility of the intuitive control structure. One unique feature of MBUX (Mercedes-Benz User Experience) is its learning capability, thanks to artificial intelligence. A further display style has been designed exclusively for the Mercedes-Maybach: Maybach Classic. In this case the overall mood is darkened to deep blue. Figures, needles and bezels are presented in rose gold. The virtual glazing of the tubes is discreetly engraved. The instrument cluster is divided into three separately selectable display zones – the two dial instruments and the central display field positioned between them. All three zones can be intuitively configured using the left touch control button in the steering wheel, allowing a very high degree of individualization. The driver can individually combine three function and displays that are important for his or her route and driving style. The multifunction steering wheel of the Mercedes-Maybach GLS in Nappa leather, or optionally wood, is pleasant to the touch, matches the upholstery and trim and is heatable on request. The left and right spokes have control arrays with touch buttons, and Maybach lettering on the clasp. There is a touchpad in the center console as a further means of controlling many vehicle functions. The prominent, raised center console creates a robust contrast with the flee-floating appearance of the dashboard. The console carries two robust, leather- covered grab handles as a gentle reminder of the car's SUV character. It also features an elegant handrest with the exclusive Maybach emblem. Ambience from the yachting world and rose gold as a symbolic Mercedes-Maybach color The high-gloss or open-pore wood surfaces of the trim elements, plus the upholstery in Nappa Magma Grey/Black or Nappa Mahogany Brown/Macchiato Beige as standard ensure a very high perceived value. The same color combinations are also available with the standard designo Leather package. For this a lighter upholstery color in Crystal White/Silver Grey Pearl will become available as an alternative soon after market launch, awakening associations with interior design in luxury yacht-building and thereby underlining the high quality of the selected materials. One typical Mercedes-Maybach detail is the color rose gold for the piping on the white leather. Another feature exhibiting a high level of craftsmanship are the multiple box pleats along the centerline of the seat upholstery. The leather is indented at the center, and the two halves on the sides are folded in to face each other and form two padded pockets opposing each other across the indentation. The two pockets are sewn together at the top and bottom. The result is a smooth, stretched seat surface that can adapt itself to the contours of the back and is taut where the seat is supposed to give way less. The box pleat motif is repeated in the cushions accompanying the Leather package, where it is cleverly emphasized: the box pleat on the cushion covers allows a view of a sewn-in contrasting strip in the rose gold color tone of the piping. Wood trim elements with Mercedes-Maybach emblems matching the remaining decor are attached to the backrests of the front seats as standard, additionally enhancing the ambience in the rear. The screens for the MBUX Rear Seat Entertainment system can also be installed on the front seat backrests. The in-door speakers of the Burmester® High-End 3D Surround Sound System are inset into the wood trim behind metal meshes. High-quality chrome work and Mercedes-Maybach badges in the interior create further highlights. A stimulating contrast is created by the traditional materials, their craftsman-like finish and the modern high-tech appointments of the Mercedes-Maybach. Luxury also means using the latest styling methods The LED optical fibers of the standard ambient lighting with 64 colors are inset into the door panels beneath the trim elements. They rise to the parcel shelf from the rear doors as "flowing lines," and elegantly envelop the seats. In the middle of the rear seat unit they then continue to the sides of the comfort center armrest of the five-seater, or the rear center console of the four-seater variant. They also surround the MBUX Rear Tablet, which allows the comfort features for the rear to be operated from there. Exclusively, and for the first time in the Mercedes-Maybach GLS, the ambient lighting also includes optical fibers in the roof liner, on the left and right sides of the panoramic sliding/tilting roof, which especially emphasizes the effect of the roof aperture at night. The large panoramic sliding/tilting roof allows a great deal of light into the interior, as well as fresh air when required. Its electrically operated roller blind is completely opaque and allows privacy for the rear passengers, just like the electrically operated blinds on the rear side windows. Passengers will also find temperature- controlled cup holders in the extended center console. In the four-seater variant, the continuous center console has a lockable closure whose wood decor echoes the waterfall decor of the trunk division. Behind it is a stowage compartment, or if preferred, a large, refrigerated compartment. This can accommodate three 0.75-litre champagne bottles, for example. Below the lockable closure there is a heatable armrest in Nappa leather. In front of it is the MBUX Rear Tablet with a 7-inch screen diagonal for the control of all comfort features. The MBUX Rear Tablet can be removed from its charger/holder for convenience of use. The holder is located in the folding lid of the illuminated stowage compartment, which is also equipped with a 115V socket. In front of it there is space for an optional Wireless Mobile Interface, which can be optionally equipped with a Bluetooth receiver for discreet conversations. Between the rear seat footwells, the continuous center console has a wood trim element with a sliding cover which reveals temperature-controlled cup holders and a stowage compartment. Optionally this space can also be used to accommodate the silver champagne flutes available as Mercedes-Maybach Genuine Accessories, where a fixed space is provided in the lid of the refrigerator compartment. The new Mercedes-Maybach GLS Under the microscope: designo decor with "flowing lines" and "light lines" High-tech meets craftsmanship The pinstripe motif is a striking Mercedes-Maybach feature that can be found in numerous places, such as the radiator grille, running boards, wheel design or the air conditioning vents. This pattern has also inspired two trim designs. As a traditional material, wood is processed and finished to the usual standard of craftsmanship for these parts. However, presenting the guiding pinstripe theme is only possible using high-tech processes. With the available designo high-gloss black flowing lines piano lacquer trim, extremely fine, light "flowing lines" reminiscent of marquetry pass across the trim element, taking on its form and emphasizing its contours. They describe an elegant flourish and draw apart or come together to heighten the harmonious overall effect. These lines are created by skilled craftsmanship and precise digital technology. The carefully selected wood veneer has been aged for at least ten years, and a great deal of craftsmanship goes into cutting, reinforcing and stabilizing it before it is sanded particularly thinly to take shape. It is then mounted on a carrier which gives it shape, and dyed black. The actual application of the "flowing lines" now follows. A specially developed CNC milling cutter is used to define the fine lines in the layer of veneer, only a few tenths of a millimeter wide. These extremely precisely milled striations are also only just under one millimeter in depth. In the process the veneer layer is completely cut through, exposing the light carrier material. The difficulty of this operation is that the veneer can tear. To prevent this, the direction of milling must for example be adapted to the course of the wood fibers. After milling, all of the milling dust must be removed from the components, right down into the fine striations. Microscopic checks are performed to ensure that the lines are cleanly milled and that all residue has been removed. The tiniest of dirt particles would make the part unusable. Only if it gets this far unblemished does it receive a full coating by machine. The fine line pattern for the optional designo high-gloss brown light lines lime wood trim is produced in an altogether different way. In the first stage of the process, several layers of wood veneer are glued together to form a block. Every seventh layer is made of polycarbonate rather than wood. 0.6 mm fine slices are cut from the resulting layer-glued block perpendicular to the surface of the veneers and then sanded smooth. They form the veneer of the trim elements and are stained in a dark shade. The stain is then wiped away again so that the polycarbonate strips stand out as "light lines." In contrast to the "flowing lines" of the piano lacquer and magnolia trim, these lines run dead straight and parallel. When cutting and applying the veneers onto the molded parts, meticulous attention must therefore be paid to their alignment. These veneers are then fully coated with a clear coat. The finish, involving sanding and polishing, is then the same for both trim variants. Most of the work is done by hand, accompanied by frequent, careful checks. It takes a great deal of experience, finesse and a good eye to achieve an elegant surface. The walnut veneer receives a deep shine to which the "light lines" lend a unique structure. In the finely chiseled line pattern of the "flowing lines," it seems as though the light lines are inserted into the dark, high-gloss black surface of the piano lacquer or the magnolia veneer. The new Mercedes-Maybach GLS Dimensional concept Space for the good life The spatial concept of the Mercedes-Maybach GLS starts with the seated position high above the road surface, which puts the SUV concept into the luxury segment. Compared with the S-Class, the driver sits more than 9.8 inches (25 cm) higher, and the rear passengers almost 11 inches (28 cm) higher. This makes it particularly easy for occupants to get in through the wide door openings using the electric running boards. The interior of the Mercedes-Maybach uses the generous dimensions of the GLS to offer drivers and passengers comfortable and spacious seating. The rear compartment especially, with seats 4.7 inches (120 mm) further back than they are in the Mercedes-Benz GLS, serves as both an office and a private relaxation zone. The outer rear seats with their foot rests and the exceptionally wide backrest that can be inclined backwards up to 43.5° are ideal for deep relaxation on long journeys or even a rejuvenating power nap. The long wheelbase length of 123.4" (3135 mm) provides generous spaciousness in the interior. This results in the vast legroom of 43.4" (1103 mm), in which the calf supports for both outer rear seats can be extended. They are standard for both seating configurations – the five-seater or the four-seater. If the front passenger seat is moved into the chauffeur position, there is up to 4.4 feet (1.34 m) of legroom behind it. Moving the front passenger seat into the chauffeur position not only extends the legroom behind, it also inclines the backrest towards the seat cushion, taking account of the statutory requirements for the driver's field of vision, which may vary from market to market. Combined with the slightly higher sitting position in the rear seats compared with the front seats, this results in an exceptionally generous feeling of spaciousness with good forward visibility. The rear seats are optimized to provide an outstanding level of seating comfort, particularly in the two outer seats. Compared with the position of the second seat row in the Mercedes-Benz GLS, the seats are each moved 1.2" (30 mm) inward and 4.7" (120 mm) rearward. This means there is 0.63" (16 mm) more elbow room between the seat occupant and the door paneling in the Mercedes-Maybach. The headroom in the rear seats is 40.2" (1020 mm) when they are in the normal position with the backrests inclined 27° rearward. Behind the rear seats, the fixed load compartment partition with an exquisitely designed parcel shelf separates the interior from the luggage compartment. This solution offers advantages in terms of body rigidity, low noise levels and high climate comfort. The luggage compartment capacity is 18.5 cu-ft (525 liters). The loading space between the wheel arches is 41.7" (1058 mm) wide - enough room for four large golf bags. The through-loading height of the luggage compartment below the parcel shelf is 15.7" (398 mm), making it 0.87" (22 mm) higher than in an S-Class. The front seats provide the driver and front passenger with the same generous amount of space that is available in the Mercedes-Benz GLS. Even exceptionally tall people can find a relaxed and comfortable seated position thanks to the wide adjustment ranges of the seats. There is 40.4" (1025 mm) of headroom up to the standard-fit panoramic tilting/sliding sunroof. The new Mercedes-Maybach GLS Seating comfort Luxury you never stop feeling Seating comfort in all seats has always been a stand-out feature of all Mercedes-Maybach vehicles. In the new Mercedes-Maybach GLS, all seats are electrically adjustable, heated, ventilated and equipped with massage functions as standard. Multicontour seats, which can adapt to drivers and front passengers of any stature, are fitted as standard in the front. The seat cushion length--the part of the seat that supports the thighs--is electrically adjustable, as are the position and angle of the seat cushion and backrest. The backrests feature four-way adjustable lumbar support. Even the head restraints and the steering column are electrically adjustable. A memory function allows the settings to be stored together with those for the electric exterior mirrors. But even the ideal seat position can be too one-sided in the long run, which is why the ENERGIZING seat kinetics function is included as standard for the driver and front passenger. The system supports advantageous changes in the seating posture by means of minute movements of the seat cushion and backrest when on a journey. This encourages the driver and front passenger to "sit actively." Their seats also feature inflatable active cushions in the seat backrest bolsters for additional lateral support when cornering. In conjunction with the Driver Assistance package (standard), this feature is also used by PRE-SAFE® Impulse Side. There is also a massage system included as standard for the rear Executive seats and the two front seats: ten pressure points in each backrest, which can be combined with heating elements for a 'hot-stone massage,' can give the seat occupant's back an effective massage. Each of the front seat cushions also includes four additional pressure points for massaging the seat occupants. Ventilated seats for enhanced well-being The front and rear seats in the Mercedes-Maybach are ventilated, including ventilation and heating of the seat cushions and backrests. Once activated, the ventilation operates in 'reverse' mode initially – in other words, air is drawn away from the passenger's body for around one minute at first. Cooled air is then directed at the passenger's body during continuous operation. In this way, the unpleasant effect of excessive heat transfer away from the body can be avoided. In cold temperatures, the fast-acting seat heating provides thermal comfort with almost no delay. If the GLS is equipped with Remote Start, seat heating and seat ventilation can also be activated before getting into the vehicle using the Mercedes me App on a smartphone. The Executive area in the rear is available in a choice of two different designs - with two or three seats. In both versions, the two outer seats are Executive seats with calf supports and backrests that recline a long way back. The multicontour upholstery offers good lateral support through the backrest and high comfort on long journeys and when driving on rough terrain. The height and angle of the comfort head restraints on the Executive seats are electrically adjustable. These head restraints feature additional cushions, which have already become a popular feature among Mercedes- Maybach S-Class customers. They are exceptionally comfortable, keep vibrations away from the passenger's leaned head and also meet the latest Euro NCAP requirements. With the standard designo Leather package, customers also get leather cushions for the thigh supports on the Executive seats and additional accompanying cushions with matching leather trim. These individually positioned cushions can make the sitting position even more comfortable. The comprehensive adjustment options for the rear seats make it sensible to have a memory function here, too, allowing several favorite settings to be stored and recalled. Another practical feature is the 'tidy up' button: a single push of the button is all it takes to return the rear seats and, if it has been moved into the chauffeur position, the front passenger seat to their original positions. The familiar and often copied Mercedes-Benz control panels are fitted in the front and rear doors to operate the many convenience features and adjustment options. It is even possible to activate the central locking from the rear doors. All of the rear seats' comfort functions can be controlled using the MBUX Command Center Rear as an alternative to using the control panels in the doors. There are also command menus that can be called up in MBUX, the MBUX Rear Tablet and the MBUX Rear Seat Entertainment System. The MBUX Rear Tablet is housed in the extended center console in the four-seater variant, while it is located in the fold-out luxury center armrest with chrome trim element in the five-seater version. It also has space for an illuminated stowage compartment with two USB ports. The removable tablet further enhances ease of operation when the rear passenger has adopted a particularly comfortable, reclined position with the separate cushions. If the occupant then also wants to use the seat's ventilation or massage function, listen to music or adjust the ambient lighting, they do not need to sit up again to select the setting. Relax in comfort even more with ENERGIZING Comfort programs The ventilated seats and the massage functions are integrated into the ENERGIZING package's comfort control. ENERGIZING Comfort networks various comfort systems in the vehicle and uses lighting and musical moods plus a number of massages for a wide range of feel-good programs. The ENERGIZING COACH, which recommends these programs based on the situation, can offer programs such as Freshness and Vitality or, in conjunction with the Warmth and Comfort package, also Warmth, Joy and Comfort programs. If a compatible wearable or a smartwatch is worn, personal values such as stress level or quality of sleep optimize the accuracy of the recommendation. The programs all run for ten minutes. They are visualized on the media display with color graphics, and backed by suitable music. Individual functions of the programs can be deactivated. ENERGIZING Comfort also incorporates ambient lighting, which is harmoniously tailored to each of the individual screen designs. The light stages the interior like a work of art by composing color worlds from different colors. The new Mercedes-Maybach GLS Comfort appointments Pampering in total peace and quiet In addition to sumptuous spaciousness and exquisitely comfortable seats, the interior of the Mercedes- Maybach GLS offers the high standard of comfort appointments one would expect in the luxury class. The effective insulation of the interior to prevent disturbing noise and vibration means that these systems have an additional requirement to fulfill: they need to perform their tasks extremely quietly. This makes it easier for the driver and Executive passengers to converse, as does the intercom (two- way in-car communication) included as part of the standard Burmester® High-End 3D Surround Sound System. The standard-fit THERMOTRONIC is likewise designed so as not to disturb the peace in the Mercedes-Maybach GLS. Accordingly the fan motor rests on rubber bearings so that no vibrations are transferred to the housing that might lead to a noise in the interior. A coating on the air ducts additionally dampens airflow noises. The air is then conducted to the vents after thorough filtering and temperature control according to the weather and the occupants' wishes. The standard-fit Executive Climate System (ECS) has a separate air conditioner for the rear and controls the temperature and the air quantity on the left and right and in both seat rows separately. Numerous vents ensure effective and draught-free air supply to exactly where it is needed. Those in the footwell at the front and rear operate independently from those in the B-pillars, for example. Above the rear doors there are additional, fixed outlet openings which are used by the rear air conditioner and make the ventilation particularly pleasant and indirect. Two additional electric heating elements in the rear footwell provide a pleasant temperature in double- quick time, even when it's cold outside. Discreet and comfortable: the air conditioning system thinks for itself The ECS system is configured so that the passenger adjusts the system for their seat once, and the automatic system then ensures the desired, pleasant interior climate every time. This is why several sensors measure the inside and outside temperatures, the angle of the sun and even the air humidity at the windscreen, so as to prevent misted-up windows before they can cause an issue. The control unit also detects poor air quality outside the vehicle, or receives a warning from the navigation system if the vehicle is approaching a tunnel. In both cases, the system automatically switches to air recirculation mode, and the side windows and sliding sunroof are closed. Like a good butler, the control system also remembers the personal preferences of up to seven different, regular users and one guest. A separate control panel in the rear and the menus in the MBUX Rear Tablet or MBUX Rear Seat Entertainment System allow control of the Executive Climate System from the rear seats, too. Mercedes me connect can be used in conjunction with Remote Start to pre-heat or pre-cool the vehicle by remote control before setting off. Warmth and Comfort package, the heated multifunction steering wheel and AIR BALANCE (all standard) allow individual adjustment of the ECS system. The Warmth and Comfort package includes heatable areas in the armrests and door center panels on all four doors and the armrest in the fixed center console. Even better air quality and enhanced wellness thanks to the AIR BALANCE package Even more wellness is assured by the AIR BALANCE package. This has two particularly clever features. One is active fragrance of the interior: activated, deactivated and variably controlled via a separate menu in the infotainment system, a fragrance generator perfumes the air entering the interior with a pleasant fragrance from a glass flask. The new Mercedes-Maybach GLS has its own signature fragrance: the white osmanthus blossom, floral and light, is rounded off by a gentle leather note and spicy tea. Fragrance in the interior contributes greatly to the luxurious ambience but is also a matter of individual taste. Familiar AIR BALANCE fragrances from the Mercedes-Benz range are therefore also available as alternatives to the exclusive Maybach fragrance. The fragrance system's technology ensures that the fragrance also actually evaporates after system deactivation and air exchange. No perfume droplets stick to clothing or the occupants. Another function of the AIR BALANCE Package is air ionization by a high-voltage ionizer in the air duct. The ionizer generates negative ions which are attracted by the mainly positively charged airborne particles. With the magnetic attraction, they form heavier agglomerations and fall to the floor. In this way, certain viruses, bacteria and spores whose deactivation measurably benefits asthmatics and allergy sufferers are precipitated from the breathable air. Ionization freshens the air and keeps the occupants feeling fit for longer. Use the time: equipment for work and entertainment The Mercedes-Maybach GLS connectivity allows passengers to take their own digital environment with them into the car and integrate it perfectly there. At least four USB ports and WLAN/Bluetooth enable the occupants to incorporate and power their devices. The MBUX infotainment system supports the popular formats and internet protocols, and can manage up to eight different user profiles. Folding tables can be ordered for the large compartment in the fixed rear center console, turning the rear area into a comfortable mobile office. THE MBUX Rear Seat Entertainment System is equipped as standard for entertaining the rear passengers. It includes two 11.6-inch touchscreens on which films or music can be played or, at a later point, the integrated web browser can be used. Each screen displays the content selected by the individual user. Special Mercedes-Benz Bluetooth headphones are also standard-equipped for a high-quality sound. In addition to the options offered by the MBUX infotainment system, users can also play their own media from a mobile phone, tablet or laptop. The MBUX Rear Seat Entertainment System can also be controlled via the standard-fit MBUX Rear Tablet. The low noise level inside the Mercedes-Maybach GLS creates the ideal conditions for the Burmester® High-End 3D Surround Sound system, which is designed to meet the highest individual requirements. Some 27 high- performance speakers and 24 separate amplifier channels provide an overall output of 1590 watts. It offers superb sound quality precisely tuned to the interior. Both systems have an integrated two-way ICC (In-Car Communication) system to make it easier for occupants in the front and rear seats to converse. The new Mercedes-Maybach GLS Suspension Only floating is better A Mercedes-Maybach always aspires to offer the best suspension comfort in its class. The Mercedes- Maybach features the AIRMATIC air suspension with Adaptive Damping System Plus (ADS+) in addition to the E-ACTIVE BODY CONTROL based on the 48 V on-board electrical system, an innovation in suspension technology that meets the highest standards. A special Maybach drive program tuned for maximum ride comfort has also been developed. The front wheel suspension is a double wishbone suspension with the upper wishbone in a high position, which benefits spring travel when driving off-road. All transverse control arms and the steering knuckles are weight- optimized forged aluminum components. Their light weight and rigidity ensure low unsprung masses and create good conditions for uncoupling wheel suspension vibrations and oscillations from the vehicle body. The design of the front axle ensures separate introduction of longitudinal and lateral forces, which benefits both the vehicle dynamics and suspension comfort. Even the links of the four-link rear suspension are largely made of aluminum and are optimized based on the same principles as the front axle parts in terms of weight, handling dynamics and vibration comfort. Wheel control is by a cast aluminum lower wishbone and a forged aluminum upper strut rod, as well as an upper camber strut of sheet steel. Constant level The AIRMATIC air suspension responds particularly sensitively. It combines air suspension bellows with adaptive ADS+ dampers whose characteristics can be fully automatically varied at each individual wheel, in both the compression and rebound stages. While driving, a sophisticated sensor system and algorithms set the dampers according to the quality of the road to ensure that, for example, driving over a bump with just one wheel is not transmitted to the entire axle and the interior. At the front axle the springs and dampers are housed in one suspension strut, but they are separate at the rear axle. The driver personally and the selected drive programs can change the suspension set-up. However, the AIRMATIC control unit also uses sophisticated sensors and algorithms to analyze the driving situation and make automatic adjustments. This includes the level control, which is part of AIRMATIC. It keeps the ground clearance constant irrespective of the vehicle load but also makes changes. By way of example, the vehicle body is lowered by 15 mm at high speeds to reduce the aerodynamic drag and increase driving stability. At speeds below approximately 19 mph, lowering of the car by 25 mm can be activated to make it easier for occupants to get in and out. Superlative ride comfort with E-ACTIVE BODY CONTROL Even better ride comfort and agility, plus completely new functions such as recovery mode, are provided by the newly developed E-ACTIVE BODY CONTROL suspension, which is combined with the AIRMATIC air suspension. This is the only system on the market that can individually control spring and damping forces at each wheel, suppressing rolling, pitching and lifting movements. Together with ROAD SURFACE SCAN and the curve inclination function CURVE, E-ACTIVE BODY CONTROL makes an exceptional level of comfort possible, and supports the claim of Mercedes-Benz to build the world's most intelligent SUV suspension. E-ACTIVE BODY CONTROL operates with 48 volts. The system is based on the AIRMATIC all-air suspension system and offers the same all-round self-levelling. Furthermore, the electrically driven hydraulic pump generates dynamic forces that overlay the air suspension forces and actively support and dampen the vehicle body, for example during linear and lateral acceleration or when driving on uneven roads. The body no longer squats or pitches during braking and acceleration, and on poor road surfaces the system is even able to recuperate energy, roughly halving the energy requirement compared with the preceding system in the S-Class. Additional features to enhance occupant comfort: In CURVE drive mode, the Mercedes-Maybach GLS actively leans into bends by up to 3° in three stages, like a motorcycle. This reduces the lateral forces acting on the occupants. Cornering is therefore made much more pleasant, especially for the front and rear passengers. The ROAD SURFACE SCAN function comprises a stereo multi-purpose camera that continually records the road surface ahead of the vehicle. The suspension struts are then activated so as to substantially reduce the body movements when driving over surface undulations, as the suspension responds even before the uneven stretch is reached. This enhances the comfort in particular away from paved roads. The recovery function is included as part of the Off-Road drive program and helps to free the vehicle more easily if it gets stuck in sand, for example. If possible the suspension level is automatically raised and lowered several times, which alternately increases or reduces the ground pressure of the tires and therefore improves traction. The car rocks itself free. Exclusive to the Mercedes-Maybach: the Maybach DYNAMIC SELECT drive program DYNAMIC SELECT offers a Maybach drive program developed specifically for the Maybach. It is fully focused on ride comfort for the rear passengers, while the Comfort drive program offers balanced ride comfort for the front and rear passengers. The Maybach program ensures that the body movements are at their lowest precisely at the Executive seats. There is therefore a vibration node here to minimize the amplitudes. Other program settings focus on the engine and transmission: Very flat accelerator curve for chauffeur mode Transmission tuning with fewer gearshifts for smooth driving Starting off in second gear No stop/start function The new Mercedes-Maybach GLS Powertrain Sublime power in velvet gloves The new Mercedes-Maybach GLS 600 4MATIC is driven exclusively by the powerful and discreet M 177 a new, electrified variant of the V8 gasoline engine with a displacement of 3,982 cc, 48-volt on-board electrical system and integrated starter-alternator (ISG). ISG is responsible for hybrid functions such as EQ Boost or energy recovery, while allowing fuel savings that were previously reserved for high-voltage hybrid technology. The development focused on the long-term improvement of the consumption and emissions figures. At the same time, the customers' power expectations need to be met. As a result, the engine produces an output of 550 hp and 538 lb-ft of torque. An additional 184 lb-ft of torque and up to 21 hp output are available temporarily via EQ Boost. Power is transmitted by the 9G-TRONIC automatic transmission. The wide spread of ratios for gears one to nine ensures a significant reduction in the engine speed and is a decisive factor behind the high levels of drive and ride comfort. Likewise standard is the transfer case with variable transfer of the drive torque from 0-100 percent (Torque on Demand) between the axles. The new biturbo is configured for high drive comfort and, at the same time, high efficiency and effective emissions reduction. Stand-out features of the V8 in this engine family include the cylinder shut-off in the part- load range. The variable valve control system CAMTRONIC shuts off four cylinders at once. This reduces the gas exchange losses while improving the overall efficiency of the remaining four cylinders in combustion mode by shifting the operating point towards higher loads. In the Mercedes-Maybach GLS 600 4MATIC, the cylinder shut-off is active in the DYNAMIC SELECT Comfort drive program in the 800 – 3,250 rpm speed range. Above that engine speed or when the driver strongly presses the accelerator pedal, cylinders 2, 3, 5 and 8 are switched on within milliseconds. The transition between the two operating modes is seamless and with no loss of comfort for the occupants. A pendulum-type absorber reduces both fourth-order vibrations in eight-cylinder mode as well as second-order vibrations in four- cylinder mode. The two cylinder heads have particularly high thermal resistance and are thermally conductive thanks to a zirconium alloy. Their intake and exhaust ducts form the tumble, the movement of the air mass during cylinder charging, for particularly efficient and low-emission mixture formation and combustion. A third-generation spray-guided direct petrol injection system with piezo injectors also ensures multiple injections as needed with 100 to 200 bar. The two instantly responding twin-scroll turbochargers are positioned in the "hot inside V" between the cylinder banks to save space. Their boost pressure is adapted to the demand in real time by a control valve. These measures are intertwined and improve the thermal efficiency and the emissions level. To keep the mechanical losses low, the cylinder surfaces feature NANOSLIDE® coating. Another measure implemen View full article

Mercedes-Benz has annouced that the new Maybach SUV, built on the Mercedes-Benz GLS will be built exclusively in Alabama. With an expected price over $200,000, the new SUV will then be the most expensive vehicle to be built in the U.S. Mercedes-Benz plans to expand the Maybach brand to other models where it makes sense in the upper end of the Mercedes lineup. The Mercedes Maybach GLS will have a V8 with north of 560 horsepower and will likely debut in China later this year. The vehicle is aimed primarily at the chauffeur driven population in China and as such, the rear seats are set up in a lounge like fashion. The Alabama operation is also getting battery manufacturing operations, more than twice the size of the original assembly plant, due to build EQ vehicles starting in 2020. The factory, which is capable of producing more than 300,000 units a year, exports approximately two-thirds of its production. Related: View full article

BMW is losing a lot of ground in the flagship arena to Mercedes-Benz. To combat this, the Munich-based automaker is considering an ultra-luxury sedan that will sit between the 7-Series and the Rolls-Royce Ghost. "Just like certain competitors, we will see that we occupy with credible offers the price bracket of 150,000 euros ($170,000) and beyond," BMW development chief Klaus Froehlich to Automotive News. Froehlich also took a jab at Mercedes-Benz by saying BMW wouldn't offer several wheelbases or "varyingly thick chrome packages." Why is BMW wanting to take on Mercedes-Benz in terms of flagships? In a word, China. Automotive news says about one of every two S-Class sedans built goes to China. The sedans are mostly bought wealthy people who have a chauffeur. Mercedes also took a big gamble. Back in 2012, the brand shuttered Maybach and left Bentley and Rolls-Royce to fight over buyers who want ultra-luxury models. During this time, a massive crackdown on corruption took place and many wealthy people decided it wasn't a good idea to show off their wealth in ostentatious fashion. This caused sales of Bentley and Rolls-Royce vehicles to drop. When Mercedes brought back the Maybach in the form of a high-lux S-Class in 2015, buyers flocked to it as it was seen as an understated way to show off their wealth. Since then, Mercedes has introduced a Pullman version. What does BMW have planned? There have been rumors of a 9-Series though details are thin. Source: Automotive News (Subscription Required) View full article

Mercedes-Benz has resurrected the Maybach nameplate for their new ultra-luxury flagship, the 2016 Mercedes-Maybach S600. Now if you were expecting Mercedes to do something dramatic with the return of the Maybach nameplate, then you'll be disappointed.The Mercedes-Maybach S600 takes the standard S-Class and stretches overall length and wheelbase by 8.1 inches - putting it between the Rolls Royce Ghost and Phantom. The exterior features 20-inch wheels, the double M logo on the rear pillar, and the Maybach name on the rear decklid. The real story for the Mercedes-Maybach S600 is inside, especially in the back. Every surface in the vehicle is covered in some very high-quality leather, real wood, or chrome trim. The two individual chairs move rearward and inward for increased space and comfort for passengers. There's also a wide range of accoutrements for passengers such as fully adjustable massaging chairs with footrests, individual climate zones, folding tables, and an optional executive package that adds a larger console with heated and cooled cupholders. Power comes from the twin-turbo 6.0L V12 with 523 horsepower and 612 pound-feet of torque. Mercedes-Benz says the Maybach S600 will be arriving at dealers starting next April. Source: Mercedes-Benz Press Release is on Page 2 2016 Mercedes-Maybach S600 Stylish, effortless superiority combined with trend-setting exclusivity November 19, 2014 - Stuttgart/Guangzhou/Los Angeles: With the world premiere in Guangzhou and the presentation in Los Angeles, the new Mercedes- Maybach S-Class will be unveiled almost simultaneously in its two key markets of China and the USA. At 214.6 inches long and with a wheelbase of 132.5 inches, the flagship of the Mercedes-Benz model range is 8.1 inches larger in both dimensions than the S-Class Sedan. Rear passengers benefit from this increased size as well as from standard equipment that includes executive seats on both the left and right sides and other exclusive details. In the rear, the Mercedes-Maybach S-Class is also the world's quietest production sedan. The US will launch with the Mercedes- Maybach S600 in April 2015. "The history of prestige vehicles made by Daimler extends back to the earliest days of the motor car. We have now commenced a new chapter with the Mercedes-Maybach S-Class," points out Ola Källenius, member of the Divisional Board of Mercedes-Benz Cars responsible for sales. "As an addition to the portfolio of S-Class sedans, the Mercedes-Maybach S-Class sets new standards in the luxury segment. The vehicle satisfies the very highest requirements in terms of exclusivity appointments and comfort." "Perfection down to the last detail and a new dimension in seating and resting comfort for the rear passengers are the hallmarks of the new Mercedes-Maybach", says Professor Dr Thomas Weber, Member of the Board of Management of Daimler AG with responsibility for Group Research and Mercedes-Benz Cars Development. "Our exceptionally successful new S-Class already defines the pinnacle of automotive engineering in a host of technical disciplines such as safety, efficiency, climate control and noise characteristics. The Mercedes-Maybach now sets the benchmark in the luxury segment even higher." Mercedes-Maybach: a new sub-brand offering peerless exclusivity The Mercedes-Maybach S-Class melds the perfection of the Mercedes-Benz S-Class with the exclusivity of Maybach. Mercedes-Maybach motor cars epitomize peerless exclusivity. Some of the features that distinguish these vehicles from production models include extra spaciousness with lavishly designed, prestigious interiors offering an extensive scope of individualization. As a result, the cars fulfil the requirements of even the most discerning customers worldwide. Mercedes-Maybach is not an equipment line – it is a sub-brand that in the future will provide Mercedes-Benz vehicles in an even more exclusive form. Alongside Mercedes-AMG, Mercedes-Maybach is thus the second sub-brand in the Mercedes-Benz brand world. Providing both prestige and exclusivity, it is aimed at customers for whom status is important. The US market launch of the Mercedes-Maybach S600 is scheduled for April 2015. Its V12 biturbo engine has an output of 523 hp. With a displacement of 5980 cc, the maximum torque of 612 lb-ft is available from 1900 rpm. Inside the Mercedes-Maybach S-Class, the level of wind noise is impressively low and in the rear, despite the large windows, betters even the quietest car in the world – the S-Class Coupe. For passengers in the rear, the Mercedes- Maybach S-Class is the world's quietest production sedan. In its exterior design, the Mercedes-Maybach S-Class combines stylish, effortless superiority with trend-setting exclusivity. The vehicle makes modern luxury come alive in an exceptional way. Along with the extended wheelbase, emphatic lines suggest power and dynamism. Due to the side profile's special design, characteristic design elements for the S-Class are retained such as the sweeping, dome-shaped roofline. The key distinguishing feature is the new side line: by comparison with the long-wheelbase version of the S-Class, the striking rear door has been shortened by 2.6 inches and therefore appears to meld seamlessly into the overall composition. The door has no triangular window because this has been relocated into the C-pillar. As a result, the rear seats are situated beyond the door cutout, which creates a feeling of exceptional privacy and exclusivity. The elegant Maybach Manufaktur logo – a double M inside an arched triangle – adorns the C-pillars on both sides. In the interior of the Mercedes-Maybach S-Class, passengers are enveloped in lounge-style, modern luxury. With its clear architecture, refined materials and stylish controls, the vehicle embodies a sensuous elegance. For an exclusive look, the front center armrests with exclusive nappa leather or optional semi- aniline upholstery feature embossed Maybach crests. Another special feature in the dashboard is the analogue clock with an IWC design. The high quality standards of the Mercedes-Maybach S-Class are impressively evident from the doors, which even have handstitched door trim as part of the standard equipment. This extravagance is part of the interior's luxurious, hand-finished "Manufaktur" character. Exclusive features used in the Mercedes-Maybach S-Class are trim parts in wood/chrome and leather at shoulder height in the door panels, chrome-plated tweeter grilles and fiber- optic cables for the ambient lighting to the side on the armrest. Together they create a unique atmosphere conveying a sense of capacious style. As the flagship of the Mercedes-Benz model range, the Mercedes-Maybach S-Class satisfies the very highest requirements in terms of luxury appointments and comfort. In addition to all the amenities of the conventional S-Class, a number of exclusive interior touches underscore the Mercedes-Maybach S-Class's ambition to lead. These include the exclusive Maybach perfume AGARWOOD for fragrancing as part of the AIR-BALANCE package and two silver-plated, handcrafted champagne flutes. The standard Burmester® High-End 3D surround sound system offers a unique optical and acoustic experience. As a visual highlight, the tweeters in the rear doors of the Mercedes-Maybach S-Class are particularly sophisticated and can also be moved towards the passengers in a spiral motion. A sense of spaciousness: setting new benchmarks for sleeping and resting comfort in the rear For the driver and any front passenger, there have been no compromises compared with a "normal" S-Class. Here, however, the real sense of spaciousness is to be found in the rear. The benefits of extending the wheelbase by 7.9 inches are felt entirely in the back of the vehicle where the specification has been refined even more. Due to the roofline, it was also possible to further raise the head clearance. Another advantage of the Mercedes-Maybach S-Class are the standard-fit executive seats on the left and right. These rear seats offer a unique level of comfort thanks to a special adjustment kinematics system. In contrast to the norm, the backrest is adjusted separately while the footwell and seat reference point remain unchanged. The cushion can be adjusted separately, with inclination and horizontal adjustment combined. For the executive seats, the maximum backrest angle is 43.5 degrees. The most upright backrest position of 19 degrees allows relaxed working in the rear. The reclining seats feature a calf support, which is freely adjustable for length and angle. As standard, the luxury head restraints come with an extra cushion. The Chauffeur package is also part of the standard equipment. A "chauffeur position" for the front passenger seat is one of the key components: due to changes to the kinematics system, the rear seat occupant on the front- passenger side has 3 inches more footroom compared with a normal front passenger seat in the furthest forward seat position. In addition to this "chauffeur position", the front passenger seat can be folded forward and the rear seat placed in an extended recline position for breaks. EASY ADJUST luxury head restraints come as standard for the driver and passenger, and the one on the front-passenger side is folding. For the rear passenger, the Chauffeur package also includes a heel support, which extends from under the front passenger seat. This allows a reclined position that sets new standards in the automotive sector with respect to sleeping and resting comfort. Individual seat functions in the rear, and those of the chauffeur seat, are of course electrically operated via the typical Mercedes control panels in the rear doors. The rear armrest has a double cup holder, storage space and wood trim. The Mercedes-Maybach also includes individually adjustable multicontour seats, for example, and an ENERGIZING massage function based on the hot- stone principle. The optional Executive Rear Seat Package PLUS (center console in the rear) is a visual continuation of the front console on the center tunnel. It is equipped with innovative thermo cup holders, which use Peltier technology to cool or warm drinks over a longer period of time. Like an aircraft seat, the center console is available with two tables which can be easily folded in or out using one hand. Two articulated joints on the stem and underside of the table enable it to be adjusted to almost any position. The table supports and surface are made of a light alloy, combining great stability with a high-quality look. The table surfaces have leather inserts to provide a comfortable writing surface. To deliver maximum climatic control in the rear compartment, there is a second, standard-fitted dual automatic climate control system in the rear with two additional climate zones for the rear seats. A control panel on the back of the center console allows the temperature and air distribution to be set individually for the left and right sides. For targeted climate control, there are two nozzles in the center console and also on the B-pillars and in the rear footwell. Using COMAND, the driver can conveniently adjust the automatic climate control system for the back of the vehicle too. As exclusive standard equipment in the Mercedes-Maybach S600, there is the AIR-BALANCE package including ionization, enhanced air filtration and fragrancing with AGARWOOD, the exclusive Maybach perfume (see section on appointments). Aeroacoustics: in the back of the world's quietest production sedan Inside the Mercedes-Maybach S-Class, the level of wind noise is impressively low and, despite the large windows, it is even quiter the quietest car in the world – the S-Class Coupe. For passengers in the rear, the Mercedes-Maybach S-Class is the world's quietest production sedan. Extensive measurements were also taken in experimental vehicles considering the fully reclined position in the rear. That is because positioning the passenger away from the side windows and towards the rear window and triangular windows creates a new acoustic situation. Special seals optimize the noise insulation, thereby ensuring excellent aeroacoustic performance in the rear. These include seals over the C joints in the rear doors, which have a hose profile rather than the usual lip seal, as well as bonded triangular windows with a special seal. Other measures in the rear compartment are a generous area of insulation around the single seats extending from the seat cushion over the rear panel to the parcel shelf. Intelligent air ducting around the parcel shelf reduces the intrusion of noise, and sealed inertia reels on the seat belts prevent possible disturbing sounds. The textile underbody and wheel arch lining have an insulating and absorptive effect, which reduces high-frequency tire noise in the interior. A new aeroacoustic wind tunnel at the Mercedes-Benz Technology Center in Sindelfingen became operational in September 2013 and played a crucial part in achieving excellent, quiet running. For example, the conveyor belt/balance system there is integrated into a turntable with a diameter of twelve meters. This means that test vehicles can also to be subjected to an angled flow of air in order to simulate crosswinds. As a result, experts in aeroacoustics were able to study the perfect design for the door structure of the Mercedes-Maybach S-Class under wind load. The door seal must fit closely even when subjected to a constant or gusty sidewind such as would be encountered when passing a truck, on bridges, in wooded areas or when driving on a coastal road. Despite negative pressure on the side away from wind, the door must never be pulled more than a few millimeters away from the seal. Large doors are particularly susceptible to this phenomenon because strength is a product of (negative) pressure and area. Exterior design: elegant and exclusive In its exterior design, the Mercedes-Maybach S-Class combines stylish, effortless superiority with trend-setting exclusivity. The vehicle makes modern luxury (in the truest sense of the word) come alive in an exceptional way. Along with the extended wheelbase, emphatic lines suggest power and dynamism. Due to the side profile's special design, characteristic design elements for the S-Class are retained such as the sweeping, dome-shaped roofline. The key distinguishing feature is the new side line: by comparison with the long-wheelbase version of the S-Class, the striking rear door has been shortened by 2.6 inches and therefore appears to seamlessly meld into the overall composition. The door has no triangular window. This has been relocated into the C-pillar. As a result, the rear seats are situated beyond the door cutout, which creates a feeling of exceptional privacy and exclusivity. The triangular windows and other glass areas alike have chrome surrounds. The B- pillar is also covered in chrome. The elegant Maybach Manufaktur logo – a double M inside an arched triangle – adorns the C-pillars on both sides. What is more, exclusive 20-inch forged, light-alloy wheels are available for the Mercedes-Maybach S-Class. Instead of delicate spokes, their design features large surfaces to underline the flagship model's high-quality look. Overall the Mercedes-Maybach S-Class is 8.1 inches longer than the S-Class, all of which is the result of the extension between the B and C-pillar. All this additional space is used to boost comfort for rear passengers. Subtle yet noticeable changes in both the front and rear area differentiate the longest S-Class from its smaller siblings. Three double louvres in chrome within the radiator trim have a formative influence on the Mercedes-Maybach S-Class's elegant look. Additional vertical chrome trim discreetly but deeply underlines the special appeal of this extraordinary vehicle. This theme is taken up once again in the design at the tail end. The key features of the front end design: Dominant radiator trim with large radiator opening and three double louvres in chrome Subtle vertical chrome trim Double trim in the air intakes on the right and left Double trim in the bottom end piece of the bumpers The emphatic design for the sides draws to an effective conclusion at the rear. The chrome double louvres deployed at the front are continued in the rear area, emphasizing high quality and elegance. Key features of the rear end design: Horizontal lines emphasise the vehicle's width Two tailpipe trim elements in chrome integrated into the bumper with vertical partition Chrome double louvres in the bottom section of the bumper covering add the perfect finishing touch to the vehicle Maybach lettering on the trunk (mounted on the left in direction of travel) Interior design: the essence of modern luxury "To create only the very best from the very best – a car that fulfils every last wish and stands out for its supremely refined elegance and power" is the aim according to a Maybach brochure dating from 1930. This continues to be the case today. In the interior of the Mercedes-Maybach S-Class, passengers are enveloped in modern luxury. With its clear architecture, refined materials and stylish controls, the vehicle embodies a sensuous elegance. The Exclusive trim package, which is fitted as standard, increases the sense of perceived value still further, particularly in the rear of the vehicle. Sensuously curved, fine-wood trim with a handcrafted feel surrounds the entire rear seating system. The seat-back lining, doors and nozzle coverings are resplendent in fine wood. For an exclusive look, the front center armrests with nappa leather or exclusive nappa leather upholstery feature embossed Maybach crests (and also the armrests in the rear in conjunction with the First-Class rear suite). Another special feature in the dashboard is the analog clock with an IWC design. The numbers are individually milled and applied, underlining the analogue clock's exclusive design. Both the numbers and indicators are made of fine metal. The high quality standards of the Mercedes-Maybach S-Class are evident from the doors, which even have handstitched door trim as part of the standard equipment (in nappa leather with exclusive leather as an optional extra). This extravagance is part of the interior's luxurious, hand-finished "Manufaktur" character. Exclusive features used in the Mercedes-Maybach S-Class are trim parts in wood/chrome and leather at shoulder height in the door panels, a nappa leather roof liner, chrome-plated tweeter grilles and fiber-optic cables for the ambience lighting to the side on the armrest. Together they create a unique atmosphere conveying a sense of capacious style. V12 engine The US market will launch with the Mercedes-Maybach S600. Its V12 biturbo engine has an output of 523 hp With a displacement of 5980 cc, the maximum torque of 612 lb-ft is available from 1900 rpm. The Mercedes- Maybach S600 completes the sprint from 0 to 62 mph in 5.0 seconds, while the top speed is 155 mph (electronically limited). The most important features of the V12 engine are the all-aluminium crankcase, one-piece chain drive, forged crankshaft in high-grade quenched and tempered steel, forged pistons, dedicated ignition coil with multispark ignition, hollow-stem outlet valves filled with sodium and a low-temperature coolant circuit with separate expansion reservoir. Bodyshell: exemplary stability From the outset, the bodyshell for the Mercedes-Maybach S-Class was developed alongside the two shorter S-Class models and thus benefits from the innovative solutions deployed there. The new S-Class has already won the world's most prestigious award in car body construction: at the annual EuroCarBody Conference in Bad Nauheim in October 2013, it beat off the competition to achieve first place. Decisive factors included the highly innovative aluminium hybrid construction of the S-Class vehicle body featuring various materials such as cast aluminium and high-strength steels, along with the efficient use of appropriate joining technology such as aluminium MIG welding, self-piercing riveting and the first use of RobScan welding on aluminium in large-scale production. Based on this exemplary substructure the Mercedes-Maybach bodyshell, which has the largest side panel made in series production in a single piece, was optimized further. Repeated reinforcements at the base of the B-pillar – the engineers talk vividly of the shoe-shaped reinforcements on the S-Class turning into "boots" here on the Mercedes-Maybach – and at the transition from the almost square door cutout to the wheel arch provide additional rigidity. Despite the much longer length, NVH conduct is trend-setting for its class. Among other factors, the attachments for the reclining seats in the rear have been enlarged to avoid subtle vibrations – a modification that likewise benefits the S-Class. Safety: intelligent assistance systems and innovations for the rear Like the S-Class, the Mercedes-Maybach S-Class comes standard with numerous new assistance systems that make driving even more comfortable and safer. Intelligent Drive systems include PRE-SAFE® Brake with Pedestrian Recognition, DISTRONIC PLUS with Steering Assist, BAS PLUS with Cross- Traffic Assist, Active Lane Keeping Assist, Adaptive Highbeam Assist Plus and Night View Assist Plus. With the standard PRE-SAFE® active belt buckles, seatbelt airbag, and seat cushion airbag, the Mercedes-Maybach S-Class possesses further innovative safety features that are not even available as options from other brands. Executive seats in the rear as standard come with the innovative seat cushion airbag. The airbag is located under the seat cushion upholstery, but on top of the plastic seat shell, which is moved by the seat mechanisms. This means that the airbag is always in the right position relative to the occupant. In an accident, with the occupant in a reclined position on a flat seat cushion, without additional measures there would be a danger of the pelvic area sliding beneath the belt strap (submarining). This can be prevented by the cushionbag, as it raises the front section of the seat cushion upholstery. The airbag is only activated if the seat is in the reclined position during a crash. It is not activated in the upright position, as there is then no danger of submarining. Reducing belt slack: PRE-SAFE® active seat belt buckles With the PRE-SAFE® active seat belt buckles, an electric motor automatically raises and lowers the buckle. This makes for easier seat belt attachment and reduces any belt slack in the area of the pelvis and thorax. Passengers are also secured more firmly in both the sideways and lengthways direction. The seat belt buckle extender follows the integral Mercedes-Benz safety concept. By systematically implementing safety as a priority, this concept covers all phases of automobile safety: from safety while driving to safety in hazardous situations, and from protection in an accident to minimisation of the consequences. The innovation is classic Mercedes-Benz, improving safety and comfort in one. This is because fastening seat belts in the rear is also made much simpler: the seat belt buckle emerges from the upholstery when the rear doors are opened and is provided with an illuminated insertion slot. Simplifying use of the seat belt in this manner may increase the percentage of rear passengers who buckle up. It also makes it easier to assist children or people who require help in fastening their seat belts. The seat belt buckle extender is furthermore integrated into the PRE-SAFE® anticipatory safety system. This means that in cases where PRE-SAFE® is activated in critical driving situations, there is also reversible belt tensioning in the rear via the seat belt buckle extender. The restraint system and passengers are thus better prepared for a possible accident situation. In this way, the PRE-SAFE® active seat belt buckle extender complements the pyrotechnical belt tensioning which has featured as standard on all outer rear seats in Mercedes-Benz vehicles for many years now, and is triggered in the event of an impact exceeding a certain severity. The seat belt buckle extender is a motorised belt buckle which can be extended upwards by up to 50 mm and retracted by up to 40 mm. The belt buckle is attached via a cable to a nut which runs on a spindle, translating the electric motor's rotary movement into a linear movement. An airbag for seat belts The seat belt airbag is an inflatable seat-belt strap that reduces the load on the ribcage in a front impact and is thus able to reduce the risk of injury to passengers in the rear. Because dummy measurement technology is not capable of quantifying the benefits resulting from a wider belt strap, such as the lower force exerted on occupants in the rib area in particular, the safety experts at Mercedes have been working extensively with virtual human models too. Such computer-generated models make it possible to obtain detailed findings on the biomechanical strain during an accident. Should the crash sensors detect a severe frontal impact, the airbag control unit triggers deployment and inflation of the beltbag. A gas generator then inflates the multi-layered belt strap with tear seams to nearly three times its normal width. The resulting larger surface area is able to better distribute the force acting on the seat occupant. This lowers the risk of injury. The beltbag is used in exactly the same way as a conventional seat belt. The belt strap's design is different from that of the standard belt though, and received top marks in practical trials for being extremely comfortable to wear and for its extra-soft belt strap edge. Other protective measures: windowbag and thorax-sidebag If the central electronic control unit detects a side crash, the windowbag and thorax-sidebag are deployed on the side of the vehicle on which the impact occurs. To ascertain the lateral acceleration, the central crash sensor has support from exterior satellite sensors located at the base of the B-pillars. Pressure sensors in all four doors also help to estimate the severity of the impact. Equipment and appointments: an exclusive perfume and handcrafted champagne flutes As the flagship of the Mercedes-Benz model range, the Mercedes-Maybach S-Class satisfies the very highest requirements in terms of luxury appointments and comfort. In addition to all the amenities of the conventional S-Class, a number of exclusive interior touches underscore the ambition to lead of the Mercedes-Maybach S-Class. Here is an overview of the most important exclusive highlights: Of course, the Mercedes-Maybach S-Class comes standard with the AIR-BALANCE package which includes fragrancing, ionization and even more efficient filtration compared with the basic vehicle. A premium room fragrance has been designed exclusively for this model and the AGARWOOD bottle itself is adorned with Maybach lettering. Agarwood speaks of the centuries-old tradition of perfume. Oud derived from the wood of the Agar tree has long been one of the most precious ingredients – more valuable even than gold – and lends this fragrance its inimitable presence. The luminous golden warmth of resin marries with a striking woodiness, richly contrasted with smokiness. With its refined and elegant character, agarwood makes a statement. Any journey in the Mercedes-Maybach S-Class can be celebrated in style with two high-quality, handcrafted champagne flutes. These silver-plated flutes have been made for the on-board bar by Robbe & Berking, silversmiths in Flensburg, Germany. The prestigious company has a long tradition and well over half of the 200 largest yachts in the world carry silver from Robbe & Berking. Fine restaurants around the globe with several hundred Michelin stars between them are also customers of this luxury brand. As standard the Mercedes-Maybach S-Class is fitted with a panoramic sliding sunroof. This roof system and its large glass areas make for an especially bright and friendly ambience in the interior. It consists of a fixed panoramic glass roof in the rear section and a top-sliding power sunroof so that the interior can be ventilated as desired. For the first time, the sliding sunroof is optionally available with optional MAGIC SKY CONTROL technology from Mercedes-Benz: the glass can be switched to light or dark at the touch of a button. Small roller sunblinds for the triangular windows in the C-pillar reflect the great attention to detail. Together with the electric roller sunblinds in the rear doors, they protect passengers in the rear from prying eyes and direct sunlight if desired. When not in use, the roller sunblinds for the triangular windows are concealed out of sight in the side panels. The continuous business console, part of the optional First-Class rear suite, is longer than in the normal S-Class and offers extra stowage space. A range of exclusive paintwork will be available as an option for the Mercedes-Maybach S-Class. These paint finishes are produced as part of a "Manufaktur" process (hand-finishing section) at the plant in Sindelfingen. After the first clear coat is applied, the surface of all vehicles is roughened (intermediate sanding) and then a second and final clear coat is painted on. This adds extra depth to the paint finish. In addition to the leather options for the S-Class, a designo roof liner in nappa leather is standard exclusively for the Mercedes-Maybach. The leather trim extends to sunblinds, roof grab handle, pillar trim, both vanity mirrors in the rear with diamond quilting pattern, and the frames of the Burmester 3D loudspeakers. Elaborate topstitching on the three interior colours of nappa leather available (black, porcelain and crystal grey) attest to the high level of craftsmanship involved in each vehicle's fabrication. "Piano lacquer flowing lines" trim will be available from mid-2015. Derived from piano lacquer trim, 0.8 mm wide lines are milled into the wood veneer to accentuate the form using a special "Manufaktur" (hand-finishing) process. Lighter stripes appear from the plastic layer below and create an extremely high-quality sense of visual depth. Once worked in this particular complex way, the trim is then painted with a high-gloss finish and polished. The result is discernible differentiation from standard. Burmester® sound systems: specially tuned and also set up for the rear of the vehicle The standard Burmester® high-end 3D surround sound system offers a unique optical and acoustic experience. As a visual highlight, the tweeters in the mirror triangle of the driver's door and their counterparts in the rear doors are particularly sophisticated in the Mercedes-Maybach S-Class. They rotate through 360 degrees when the head unit is turned on, moving ten millimetres towards the passengers in a spiral motion. This movement aligns the tweeters to give the optimum sound impression. If the ambient lighting is switched on, the tweeters are illuminated in one of the seven available colours. The Burmester® high-end 3D surround sound system provides its unrivalled listening experience by virtue of 24 high-performance speakers and 24 separate amplifier channels with a total output of 1540 watts. Its intelligent combination of analogue and digital amplifier technologies leads to an unparalleled mix of fine, natural sounds and high power reserves. Popular with buyers and the media: the S-Class's success Just a short time after the model change, the new S-Class has already taken the top sales position in its segment worldwide. Since then it has consistently remained on the path of success: one year after the market launch in all core markets, Mercedes-Benz has delivered more than 100,000 S-Class vehicles to customers. The car has also attracted numerous accolades from the media. For example, international motoring journalists this year chose the S-Class as "World Luxury Car". When selecting the best cars of 2014, the readers of trade journal "auto, motor und sport" declared the sedan the winner in its segment. Specialist American magazine "Ward's Auto World" has honoured the Mercedes-Benz S-Class for its outstanding interior design. In 2013 the S-Class received the coveted title of "Car Of The Year" in China, an important sales market. That same year, 320,000 readers of AUTO BILD and COMPUTER BILD chose the S-Class as the best networked car and gave it the "Connected Car of the Year" award. The concept: the ultimate in prestige and stylish travel As an addition to the portfolio of S-Class sedans, the Mercedes-Maybach S-Class sets new benchmarks in the luxury segment. The Mercedes-Maybach S-Class melds the perfection of the S-Class with the exclusivity of Maybach. Impressive spaciousness, elegant design and high-quality materials create an ambience of the highest standard, particularly in the rear of the vehicle. Aspects such as premium craftsmanship, impressive luxury, Maybach excellence, uniqueness and individualization establish a connection between Mercedes-Maybach and the S-Class. Strictly speaking, the Mercedes-Maybach S-Class has no direct competitors because it is positioned above the existing S-Class segment but below the segment for ultra-luxury vehicles. The Grand Mercedes: prestigious, high-end motor cars Size and style combined with technological advances and sublime comfort – these are the shared attributes of prestigious vehicles made by Daimler. Their history dates back to the earliest days of the automobile. As well as conveying passengers in maximum comfort, these luxurious high-end vehicles play an important part in helping their owners to make a dignified impression as befits their status. In terms of style they also always reflect their time. The tradition of prestige vehicles from Mercedes-Benz and the original brands has its roots in the early 20th century and initially went on to 1981 when the final Mercedes-Benz 600 left the factory buildings in Sindelfingen. In 1991 the 600 SEL, the top-of-the-range model in the S-Class 140 model series and at the same time the first Mercedes-Benz production car with a V12 engine, brought the tradition back to life in more than name alone. By 2002, luxury sedans from the Maybach brand were maintaining the connection with power in the high-end segment. In turn the new Mercedes-Maybach S-Class sets another new standard. 1903: the start of a unique tradition At the beginning of the 20th century, the Mercedes and Benz brands were already shaping the luxury automotive segment and offering customers top-of- the-range models to meet their requirements of comfort and prestige. One early example is the luxurious Mercedes-Simplex 60 hp touring coach from 1904 that Emil Jellinek, father of the brand's namesake Mercédès Jellinek, drove on the French Riviera and caused a sensation. The Mercedes-Benz 630 continued this tradition in the 1920s followed by the 770 model known as the Grand Mercedes from 1931. Its era came to a temporary end in 1939. After the second world war the stakes had changed in Germany and Western Europe. People were suffering greater hardship, their needs were existential, their standards more modest. However, Chairman of the Management Board Wilhelm Haspel declared back in December 1947 that: "... what is missing is a vehicle that gold- plates the name Mercedes-Benz again." 1951 comeback: Mercedes-Benz 300 "Adenauer" The gap was closed in 1951 with the Mercedes-Benz 300. Although nowhere near as ostentatious as the Grand Mercedes of the 1930s, this was the most spacious, comfortable and fastest German sedan of its time and the first prestige vehicle of the post-war period. Facelifted several times, the 300 remained part of the range until 1962 and was the highly prized official car of the German Chancellor. Even today it is referred to as the "Adenauer". By 1963 the economic miracle was in full swing. Germany was back and this also extended to automotive engineering. The headline of a press release issued by Daimler-Benz AG leaves no doubt: "The 'Super Mercedes' model 600 – the exclusive vehicle for grand luxury." It went on to say that "Mercedes-Benz is creating a link with the company's pre-war tradition of being present in the world's small group of outstanding prestige vehicles – in the form of a luxuriously appointed car which offers the highest degree of handling safety." The 600 was the first Mercedes-Benz production passenger car with a V8 engine. It set standards in ride comfort and safety worldwide. With a production period of 18 years between 1963 and 1981, the model 600, alongside the SL of the 107 model series, is one of the cars that was made for the longest amount of uninterrupted time at Mercedes-Benz. Until 2002 the top-of-the-range versions of the S-Class assumed the leading position in the Mercedes-Benz portfolio of cars. The Grand Mercedes then found its natural successor in every respect: luxury vehicles made by the Maybach brand over the next ten years. The first prototype was presented in 1997 at the Tokyo Motor Show under the name "Mercedes-Benz Maybach". It would take 17 years for this combination of names to become a reality, though, in the guise of the 2014 Mercedes-Maybach S-Class. With new highlights from 2014, the Mercedes-Maybach S-Class is steering the unique tradition of prestige vehicles into the future. View full article

Starting next year, Mercedes-Benz is revising the names of a fair number of vehicles. This naming change shouldn't come as a shock to anyone - see Cadillac and Infiniti. Mercedes' reasons for the name change is to make their lineup a bit easier to understand and to make it easier to come up with a name for a new model. The majority of the changes will be focused on Mercedes' utility lineup as all models will wear the G, followed by a letter to signify class lines they are a part of. GLA – New small crossover based on the A-Class. (Unchanged) GLC – Currently the GLK GLE – Currently the M-Class/ML-Class GLE Coupe – Mercedes' answer to the BMW X6 GLS – Currently the GL-Class G – The Geländewagen Also seeing a change is name is the SLK roadster which becomes the SLC. Mercedes is also changing up its drivetrain designations. Such names as "BlueTEC," "Electric Drive," "CDI," and "Hybrid" are being replaced by one letter designations. c – Compressed natural gas, currently "Natural Gas Drive" d – Diesel, currently "BlueTEC" or "CDI" e – Electric, currently "Plug-In Hybrid," "BlueTEC Plug-In Hybrid," and "Electric Drive" f – Fuel cell, or "F-Cell" currently h – Hybrids, including diesel-hybrids "Now is the ideal time to do this, for in 2015 we will be updating virtually our whole SUV model range, providing us with the perfect starting point for renaming the whole family of vehicles," Dr. Jens Theimer, head of marketing communications for Mercedes-Benz passenger cars in a statement. But wait there's more. Possibly the worst-kept secret of this year, Mercedes-Benz has finally revealed that the Maybach nameplate will be returning. The Mercedes-Maybach S600 will debut at the LA Auto Show next week. Mercedes describes the model as setting "a new benchmark for exclusivity and meets even the most discerning of requirements in terms of its appointments." Source: Mercedes-Benz William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] you can follow him on twitter at @realmudmonster. Press Release is on Page 2 Mercedes-Maybach for the ultimate in exclusivity and individuality The Mercedes-Benz brand continues its dynamic progress. Two new arrivals in the Mercedes-Benz brand world were introduced today in Sindelfingen by Ola Källenius, member of the Divisional Board of Management of Mercedes-Benz Cars responsible for Marketing & Sales, and Dr Jens Thiemer, Head of Marketing Communications for Mercedes-Benz passenger cars. With the name Mercedes-Maybach, the brand represented by the three-pointed star is now broadening its offering in the exclusive top segment of the market with a new sub-brand, whose individual and prestigious exclusivity will appeal to status-conscious customers. Before the end of this November, the new Mercedes-Maybach S 600 will be celebrating its world premiere in Guangzhou and Los Angeles. The Mercedes-Maybach S-Class melds the perfection of the best automobile in the world, the S-Class, with the exclusivity of Maybach. In a further move, the Stuttgart-based manufacturer of premium automobiles will start 2015 by launching a new nomenclature, the system used for the designation of its various model series and engine types, so providing its customers with a simple and transparent way to find their bearings around its ever-growing portfolio of models. "The Mercedes-Benz brand stands for the aspiration to deliver 'The best' in terms of products, technology and services. For us, this means that we offer our customers vehicles that, by virtue of their different characteristics and specific flair, are able to fit in with all sorts of individual lifestyles. S-Class segment in particular, customers have very high expectations with regard to exclusivity and individuality. Mercedes-Maybach enables us to fulfil these desires in the exclusive top segment of the market". Mercedes-Maybach embodies "the best" in its most exclusive form In 2013 Mercedes-Benz launched its new S-Class, the best car in the world. No other vehicle embodies the values of Mercedes-Benz in quite the same way as the S-Class. The scope offered by the S-Class model range is already considerable, even though its expansion from three to six model variants is not yet complete. The spectrum ranges from the sportiest S-Class of all time, the Mercedes-AMG S 63, the most efficient, the S 500 PLUG-IN HYBRID (in future S 500 e) and the most intelligent, the S 500 Intelligent Drive, through to the most beautiful S-Class of all time, the S-Class Coupé. When it comes to safety, assistance systems and partially autonomous driving, the S-Class is way ahead of the competition. The S-Class is not only the best vehicle, but also the most successful car in its class. With more than 100,000 units sold in its first full year of availability, it is even the best-selling S-Class ever. This success has been accompanied by a desire expressed by many customers for yet more individuality and exclusivity. They would like to drive the Mercedes-Benz S-Class in a highly exclusive and individual version that will allow them to stand out even further in this top segment. In the same way as it did with the sporty positioning of Mercedes-AMG, Mercedes-Benz has now therefore established a new offering in the exclusive top segment by introducing a sub-brand with the name Mercedes-Maybach. The Mercedes-Maybach S-Class, which will celebrate its world premiere before the end of November, marks the opening of a new chapter in the history of the brand known by its three-pointed star. The Mercedes-Maybach S-Class expands the current range of S-Class Saloons with the addition of a vehicle that sets a new benchmark for exclusivity and meets even the most discerning of requirements in terms of its appointments. Some of the features that distinguish it from the standard-production models include extra spaciousness, special seats and lavishly designed, prestigious interiors offering extensive scope for individualisation. As a result, Mercedes-Maybach vehicles meet the requirements of even the most discerning customers worldwide. Mercedes- Maybach is not an equipment line – it is a sub-brand that in future will deliver Mercedes-Benz vehicles in an even more exclusive form. Simple and transparent nomenclature to provide customers with better orientation The Mercedes-Benz model portfolio has expanded rapidly in recent years and continues to grow. The comprehensive model initiative that is currently successfully under way means that, by 2020, the Stuttgart-based premium brand will have brought more than 30 models on to the market worldwide, among them at least eleven that have no precursor in the current product portfolio. On top of this come the different body variants and drive systems. This results in an increasingly complex situation when it comes to naming the various models. "After more than 20 years of continuity involving some of the most recognised and successful product names in the world, we are now making our system of vehicle nomenclature even more understandable. Bearing in mind the international appeal of our brand, our plan has been to devise an even simpler, more transparent and more logical system for the designations of our model series, with the aim of providing clear orientation for our customers", said Dr Jens Thiemer during the launch of the new nomenclature. "Now is the ideal time to do this, for in 2015 we will be updating virtually our whole SUV model range, providing us with the perfect starting point for renaming the whole family of vehicles." The system behind the new nomenclature is simple, clear and transparent. The model designation is always an acronym made up of between one and three upper-case letters. The different types of engine are indicated by a lower-case letter. The system centres around the five core model series, A, B, C, E and S, which will continue to be used to provide orientation for our customers. In the case of the model designations for the SUVs, in a tribute to the legendary G- Class, all SUV models will in the future have the first two letters "GL" in their name. The "G" here denotes the car's lineage. The "L" is a letter that appears time and time again over the history of Mercedes-Benz. It is a linking letter that makes the model designations easier to remember and easier to pronounce; one that is familiar from the legendary SL, for example, or from the more recent CLS and CLA. It is followed by the third letter, which indicates the relationship to the relevant core model series. In specific terms: GLA = GL A-ClassGLC = GL C-Class; previously GLK GLE = GL E-Class; previously M-Class or MLGLE Coupé = GL E-Class Coupé GLS = GL S-Class; previously GLG = unchanged The system for the 4-door Coupés is constructed along similar lines. The first two letters, "CL", denote the origin, the third letter the link to one of the core model series: in other words CLA and CLA Shooting Brake, or CLS and CLS Shooting Brake. From 2016 on the Roadsters will all include "SL" in their names to denote their origin, with the third letter again the link to one of the core model series. The SLK therefore becomes the new SLC. As in the case of the G, the SL retains its designation as hitherto, in recognition of its iconic status. In a development paralleling that of the model series designations, the different types of engines will also be given new designations. These provide clear orientation and are also shorter than the designations used until now. The boot lids will in future feature lower-case letters, whose meaning is as follows: c for "compressed natural gas" (Natural Gas Drive until now) d for "diesel" (BlueTEC and CDI until now)e for "electric" (PLUG-IN HYBRID, BlueTEC PLUG-IN HYBRID and Electric Drive until now) f for "fuel cell" (F-CELL until now)h for "hybrid" (HYBRID and BlueTEC HYBRID until now) As has been the case until now, there will be no suffix for the petrol models. The defining and established designation 4MATIC for our all-wheel-drive vehicles will remain unchanged and, indeed, will be celebrating its thirtieth anniversary next year. Given the way that Mercedes-Benz has evolved into the leading brand for all-wheel drive, 4MATIC will in future play an even more important role in our model portfolio. As a result of a steadily growing demand, we will in future be adding further models to the all-wheel drive segment. "More clarity, more transparency, more consistency for Mercedes-Benz customers – we are convinced that our new nomenclature will support us in achieving this objective. The logic built up on the basis of the core model series will enable our customers to find their way round our growing product portfolio far better", was the way Dr Jens Thiemer summarised the new nomenclature. Expanded brand world of Mercedes-Benz offers more The expanded brand world of Mercedes-Benz now comprises two sub-brands alongside Mercedes-Benz as the core brand, whereby Mercedes-Benz stands for "The best", in a unique combination of emotional fascination and intelligent persuasiveness. Mercedes-AMG and Mercedes-Maybach interpret "The best" from the perspective of performance and exclusivity-seeking customers respectively. In addition, since the spring of 2014 "Mercedes me" has been opening up a simplified and individualised way in to the overall world of Mercedes-Benz for all customers and prospects, under the central concept of "The best for me". "By expanding our brand world we are able to offer our customers some new ideas about Mercedes-Benz", according to Ola Källenius. "Even more choice and individuality in terms of our products, and a transparent and logical structure around them in the form of our new nomenclature." View full article

A new report from Reuters says we'll get our first look at the new Maybach this November at the Los Angeles Auto Show and Guangzhou Motor Show. We've been hearing about the resurrection of the nameplate for the past few months, but weren't sure where it would fit in. Guesses pointed towards super S-Class with such amenities as reclining rear seats and folding tables. According to Reuters, the new Maybach will be a special version of the S-Class that will be 20 centimeters longer (about 7.8 inches longer) and will be the longest S-Class available till the return of the Pullman model. A source said to Reuters that Maybach will carry a pricetag that is "double the 165,000-euro ($228,000) asking price of its current flagship, the Mercedes-Benz S600." Source: Reuters William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article

See if you can follow this logic: Mercedes-Benz creates an ultra-luxury brand called Maybach to compete with the likes of Rolls-Royce and Bentley. The company really doesn't do much with the brand aside from introducing a number of special editions, showing off the Exelero concept, and having Jay-Z and Kayne West cut one up in a music in a music video. After ten years, Mercedes decides to kill of the brand due to lackluster sales. In its place will be a super S-Class wearing the Maybach nameplate?! According to Autoweek, this could happen. The new super S-Class could be wearing the Maybach nameplate when it is shown sometime this year. The model will be stretched out a foot and feature such amenities like reclining rear seats and folding tables. Still, bringing back a nameplate that failed... is that a good idea? Why not use something like Pullman or Grosser? We'll be keeping an eye on this. Source: Autoweek William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article