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The Volkswagen emblem is easily one of the most recognizable emblems in the auto world, next to Chevrolet's bowtie and Mercedes-Benz's three-pointed star. But the German automaker is planning to make some tweaks for a new future. At a press briefing in Berlin, Volkswagen's chief marketing officer Jochen Sengpiehl said the new logo would debut next year. Details about what the emblem will look like are being kept close to the chest, but Sengpiehl did say it would be updated to look good on their vehicles and smartphone screens. “The brand is not in good shape compared to previous years,” as the marque lost some of its emotional appeal by trying to be “too German. It’s not only because of the diesel scandal,” said Sengpiehl. The goal is to try to and make Volkswagen more approachable and less stiff consumers and "highlight innovations to justify a higher price tag" on their vehicles. Sengpiehl is also planning to change up the company's marketing. To this end, Volkswagen is inviting advertising agencies to pitch ideas in the coming months. Volkswagen is also planning on setting up 'marketing hubs' in key markets that will tailor messages to their respective markets. Source: Bloomberg -
VW News: The Volkswagen Emblem Will Be Getting A Makeover
William Maley posted a topic in Volkswagen
The Volkswagen emblem is easily one of the most recognizable emblems in the auto world, next to Chevrolet's bowtie and Mercedes-Benz's three-pointed star. But the German automaker is planning to make some tweaks for a new future. At a press briefing in Berlin, Volkswagen's chief marketing officer Jochen Sengpiehl said the new logo would debut next year. Details about what the emblem will look like are being kept close to the chest, but Sengpiehl did say it would be updated to look good on their vehicles and smartphone screens. “The brand is not in good shape compared to previous years,” as the marque lost some of its emotional appeal by trying to be “too German. It’s not only because of the diesel scandal,” said Sengpiehl. The goal is to try to and make Volkswagen more approachable and less stiff consumers and "highlight innovations to justify a higher price tag" on their vehicles. Sengpiehl is also planning to change up the company's marketing. To this end, Volkswagen is inviting advertising agencies to pitch ideas in the coming months. Volkswagen is also planning on setting up 'marketing hubs' in key markets that will tailor messages to their respective markets. Source: Bloomberg View full article -
Chrysler Drops Plug-In From Pacifica Plug-In Hybrid In Ads
William Maley posted an article in Chrysler
There is a huge difference between hybrid and plug-in hybrid models. So it seems interesting that Chrysler will be dropping the plug-in part of the Pacifica Plug-In hybrid in their marketing for almost all of the U.S. Bloomberg reports that Chrysler will advertise the Pacifica PHEV as the Pacifica Hybrid for the majority of the country. The reason is that most Americans see 'plug-in' and think limited range. For the record, a plug-in hybrid can run on electric power alone for a time. Once the battery is depleted, the gas engine will kick on to provide propulsion and charge the battery. There is one exception to this plan, California. Tim Kuniskis, head of FCA's passenger-car brands in the U.S. tells Bloomberg buyers in the state understands what a plug-in hybrid vehicle is. “People here see it as a benefit and understand that that’s worth more,” said Kuniskis. Jessica Caldwell, an analyst with Edmunds echo's Kuniskis' statement, saying Californians under the value of plug-in hybrids. It doesn't hurt that plug-in hybrids qualify for government incentives. “In California, it’s not seen as something that’s negative. It’s seen as like ‘that’s cool, that’s progressive,’” said Caldwell. In due course, Chrysler will be marketing the Pacifica PHEV as plug-in hybrid in the rest of the U.S. once more consumers become educated on what plug-in hybrid is and isn't. Source: Bloomberg -
There is a huge difference between hybrid and plug-in hybrid models. So it seems interesting that Chrysler will be dropping the plug-in part of the Pacifica Plug-In hybrid in their marketing for almost all of the U.S. Bloomberg reports that Chrysler will advertise the Pacifica PHEV as the Pacifica Hybrid for the majority of the country. The reason is that most Americans see 'plug-in' and think limited range. For the record, a plug-in hybrid can run on electric power alone for a time. Once the battery is depleted, the gas engine will kick on to provide propulsion and charge the battery. There is one exception to this plan, California. Tim Kuniskis, head of FCA's passenger-car brands in the U.S. tells Bloomberg buyers in the state understands what a plug-in hybrid vehicle is. “People here see it as a benefit and understand that that’s worth more,” said Kuniskis. Jessica Caldwell, an analyst with Edmunds echo's Kuniskis' statement, saying Californians under the value of plug-in hybrids. It doesn't hurt that plug-in hybrids qualify for government incentives. “In California, it’s not seen as something that’s negative. It’s seen as like ‘that’s cool, that’s progressive,’” said Caldwell. In due course, Chrysler will be marketing the Pacifica PHEV as plug-in hybrid in the rest of the U.S. once more consumers become educated on what plug-in hybrid is and isn't. Source: Bloomberg View full article
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G. David Felt Staff Writer Alternative Energy - www.CheersandGears.com Cadillac Naming Convention, Time to Show your Marketing Mastery! We have had many threads in many auto lines that always hit upon if the Alpha Numeric naming is the best it can be or not. Some love the german branding of the names, while others hate it. Many have stated it is time to bring back the names to Cadillac. With this, I am bringing to the Cadillac forum this naming thread so that you can lay out YOUR CHOICE of names, how they would be used in the auto line up and for fun add in YOUR MARKETING MESSAGE, or TAG Line! I will start this off with my own listing of how I feel Cadillac should cover their auto family line of names. To me a Sedan is a 4 door auto, Coupe is a 2 door auto, time to clearly show which is which and bring back the proper room and space into the luxury line. No more blindly and dumbly following the germans or anyone else. Show what America Luxury is and tune it based on proper marketing clinics with feedback from the public. CARS ATS/CT3 - Sedan - Ciel-4, Ciel-4 EV, Ciel-4 Sport, Ciel-4 V & Coupe - Ciel-2, Ciel-2 EV, Ciel-2 Sport, Ciel-2 V CTS/CT5 - Sedan - Converj-4, Converj-4 EV, Converj-4 Sport, Converj-4 V & Coupe - Converj-2, Converj-2 EV, Converj-2 Sport, Converj-2 V CT6 - Sedan - Eldorado-4, Eldorado-4 EV, Eldorado-4 Sport, Eldorado-4 V, & Coupe Eldorado-2, Eldorado-2 EV, Eldorado-2 Sport, Eldorado-2 V CT7 - Sedan - Elmiraj-4, Elmiraj-4 EV, Elmiraj-4 Sport, Elmiraj-4 V & Coupe - Elmiraj-2, Elmiraj-2 EV, Elmiraj-2 Sport, Elmiraj-2 V CT8 - Sedan - Imaj-4, Imaj-4 EV, Imaj-4 Sport, Imaj-4 V & Coupe - Imaj-2, Imaj-2 EV, Imaj-2 Sport, Imaj-2 V SUVS / TRUCKS Escalade - Stays Escalade, Escalade ESV, Escalade EXT (Well Established, no need to change) XT7 - Provoq, Provoq EV, Provoq Sport, Provoq V XT5 - Mahir, Mahir EV, Mahir Sport, Mahir V SRX/XT3 - Enejik, Enejik EV, Enejik Sport, Enejik V XT1 - Ajil, Ajil EV, Ajil Sport, Ajil V Marketing Tagline Like No Other, Cadillac!
